Bio company

Mini-memoire
” Reconnecting with our customers“

Presented By :  Deka Abdourahman Youssouf

And Hassan Ali Miguil

Directed By : Rawia Hammami

January 2019
 Table Content
Research Motivation
Research question
Contribution the researsh question
Hypothesis
Methodology
Results
Conclusion
Limits & Further research development
 Research Motivation
Motivation of the company
• The company wants to maximize its
profit and decrease it’s expenses by
taking several step
Motivation of the
researchers
• Our motivation as the researchers
that have been chosen to solve the
problem is the financial
compensation (reward) that we will
get plus the desire to be known as
the heros that have permit the
company to reconnect with it
customer and finally it will permit as
to acquire new knowledge and skill.
 Research Question
Based on a previous research done by the company we have been able to identify that the major
factors affecting the sales was due to a highly competitive market. So these present research will
respond to the following question:

 Why are we losing our loyal customers to vitall and how can
we reconnect with them?
contribution the research question
This question contributes :
To push us to do a resarch.

To find out reason that our clients stop buying our product.
And to put an equate action plan or solution.
Hypothesis
H2:Is there a relationship
H1:customer prefer to
between customer
purchase more quantity
preference and the taste
with a lower price
of the water.

H01: there is A H02: there is A

relationship between relationship between
the quantity and the the taste and the
price. customer preferences

H11: there is NO H12: there is NO

relationship between relationship between
the quantity and the the taste and the
price. customer preferences
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Methodology
1-Variable

2- Literature review

3-Research Process

4- Empirical Essay
 Variables
• The quantity: is a number of product that a company produce
• The price : the amount of money that you pay for something or the cost s.
• The packaging: is a box or large envelope that is sent or delivered usually through
the mail or by another delivery service.
• Preference: is a feeling of liking or wanting a thing more than another thing.
• Reference according to Merriam- Webster dictionary
 Literature Review
• Scientific information

• According to the website science direct a research on customer perceive value

have stated that When customer don’t perceive difference for the same
product of 2 different companies they tend to loss the reason to be loyalty.
• In addition other research have talk and developed what they call the
“double-joepardy” phenomena in sociology literature , according to McPhee
1963, customer loyalty is affected by the size of a company and their market
share. In brief according to these research the higher the market share of a
company the more loyal customer these company has
• Research Process is
subdivided into Research
Design and Research
Limitation
 The tools that we have used to conduct these research are:
 a weekly TDB and a grant chart
an online survey ( Questionaires)
 Thus we have also done a budget and resource study (in the appendix).
As the communication , we have used : face to face or using other channels like Email, online website such as Trello
or social media.
The time is : 3months and a half starting from the 15th September till the 1st January.
 We are going to finish whole tasks in 3 weeks as flowing;
The first week : the research objective, to make the research question, the hypothesis, list the available and none
available resource and finally state the resource needed.
 the second week: to collect the datas, make the market study, the comparability study and finally prepare the
questionnaire in other to gather the information.
The last week :to publish the questionnaires, to use techniques chosen to collect information, plus collect the result
and analyze it and finally develop the action plan and last but not least write the business report.
 Finally all the task will be reported to the general administrator since he is the supervisor of the research.

RESEARCH DESIGN
• During our research we have meet several obstacles such as:
• Lack of information’s company in the internet( the company doesn’t
a website where clients can found all the information about the
company)
• We didn’t feel like we have reached the saturation point.

RESEARCH LIMITATION
Empirical Essay

Sampling description
• A sample is the target people we have choosen in other to do our research, it concern
specially:
• All the Djiboutian people, because everybody drink water. In general people always look for
high quality product in many field but we tend to forget how important it is to drink high
quality water. That is why our concern is on providing the best water at a cheapest price.
• We more specially target people who are able to pay, specially the age above 16 years old
because the major age only use mineral water. Mostly Djiboutian drink tap water from their
house rather than mineral water, so our concern will be on people that have enough money
to purchase our bottle on a daily basis.
Sampling size
• We are going to question a 60 participants .
Techniques we use to collect information

• We have use three technics:

A questionnaire

 A comparision of
composition
An Observation.
• Q2: How do you see our price?

3.3% declared that bio price is very low, 25% of our sampling answered the price is
extremely high and 71.7% mentioned the price is medium (middle).
 • Q3: What is your favorite water brand?

 
23.3% have choosed Vitall, 46.7% BIO water and 30% used other. For our sampling Bio is the best brand present in
the market.
 • Q4: How much do you enjoy the taste of our water?

55% of people qualified our taste us good and 23.3% as very good.
 • Q8: Are you satisfied with the quantity of our product?

After questionning, 35.5% answered and they are pleasing the

quantity of our water. 64,4% have replied No and they are not
satisfied bio quantity.
Summary of the Results
• First, we will increase Bio quantity by
making 2 liter as Vitall. In that way
customer will not be influenced by the
water quantity and the difference between
the two bottle will not be that obvious.
• Secondly, we will work on the quality of
our product as much as possible in other to
provide to our customer the best quality in
term of water.
• Thirdly, we will work on our packaging 2
liter bottle are very heavy so in other to be
different from our competitor we will look
for a package that is appealing,
environment friendly
Conclusion

• After 3 months, we can finally see the end of the tunnel. And say that all the
investigation we where doing have been usefull and helped the company see an
other vision of itself and it competitors. The research also permit to state out
the point the company need to work on, it weakness and strength and due to
this research Yasin Ali can now start to work on solid foundation. Lastly these
work will not be possible which out the contribution and the work of Deka
Abdourahman and Hassan Ali that have done an incredible work and helped
the company found the solution to the problem.