BUSINESS BEST PRACTICE

INFOSYS LTD

Srikanth Bheemsetti
18N31E00G3
 INTRODUCTION

 Infosys Limited is an Indian multinational company which deals in business consulting solutions,
information technology and outsourcing.
 Founded : 7th JULY 1981
 Founders :  N. R. Narayana Murthy, Nandan Nilekani, S. Gopal Krishnan, etc.
 Headquarters : Bangalore, Karnataka India
 Area Served : Worldwide
 Revenue : $ 12.78 billion
 Services : IT services, Out Sourcing, Consulting Managed Services
 Employees : 2,42,371
 Website : www.Infosys.com
HEART OF INNOVATION

 Infosys labs enables clients to enhance software engineering efficiency through its products such
as Mantra, Radiant and Influx.
 The focus areas in research include convergence, knowledge engineering, grid computing, and
virtualization.
Products
 NIA (Next Generation integrated AI platform)
 Infosys Consulting
 Infosys information platform
 EdgeVerveSystems which include Finacle, a global banking platform
 Panaya cloud suite
 skava
 4P’S OF INFOSYS

PRODUCT PLACE

• Business solutions • It has presence in over 50 countries

• IT services and has more than 1000+ strong global
• Consulting clients

INFOSYS
PRICE PROMOTION

• Price is dependent on factors like • The Digital India wave has favored
client, geography, industry, forex and Infosys bringing the company to the
solutions sought by companies forefront
 DISTRIBUTION CHANNEL

 The Infosys Information Services and Publishing practice provides technology and consulting services to boost print
circulation as well as digital distribution.
SWOT ANALYSIS

 Pioneers of Global Delivery Model (GDM)

 High Cash Reserve
 Corporate Governance

STRENGTH  High brand visibility amongst IT service

brands

S  A magnet employer having an expert

workforce
SWOT ANALYSIS

 Doesn’t tap the Indian domestic market

 High attrition rate is often a concern
 Issues within the leadership and
management
WEAKNESSE  Largely dependent on services

S  Huge dependency on North America and

Europe
SWOT ANALYSIS

 Focus on emerging markets

 Finnacle and other products
 Shifting to business transformation services
 IT integration across industries
OPPORTUNITI  Expansion in Asia and Middle East markets
ES
SWOT ANANLYSIS

Global and Regional Competitors

THREA


 Attrition and employee loyalty

 Bigger MNC’s entering India and

TS 
competing for global clients
Focusing on organic growth
 Pricing strategy

 Infosys has a diverse service and solutions offerings and the pricing is dependent on factors like client, geography,
industry, forex and the solutions sought by the companies.

 Infosys enjoys the benefit of lower labour cost in India while high skill set as with the surge in the number of
engineers produced each year India was on a high all through 2000s.

 Infosys rode on this high tide to hire cheaper high skilled labour. Infosys faces immense competition.

 Main aim of Infosys to enter into more and more diverse industries.

 Infosys follows a penetrating pricing strategy which means that it offers the services at a low price while ensuring
precision and quality of the services
 SUCCESS STORY OF INFOSYS

 In 1981, it was Murthy's idea to start Infosys. Murthy had a dream, and no money. So Sudha gave him Rs
10,000, which she had saved without his knowledge. Murthy and his six colleagues started Infosys in 1981.

 No, it was not in Bangalore, but in Pune that Infosys set up its first office, in 1981. The house that Murthy and
Sudha bought with a loan became the first Infosys office. As Murthy ran Infosys, Sudha took up a job as a
systems analyst with the Walchand Group of Industries to support their household.
 In 1983, Infosys moved to Bangalore when it got its first client, Data Basics Corporation
from the United States.

 The first mini computer arrived at Infosys in 1983. It was a Data General 32-bit MV8000.
The very next year Infosys switched from mini to main frames with a CAMP application
for a Data Basics customer.
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