sabika

1)What is the mission,vision,objectives of

students biryani?
2)How they do their strategic management?
3)How do they implement their strategies?
Introduction of student biryani
 Vision
• Our implicit faith is to reach at your level
by serving authentic and delicious Asian
foods .
 Mission
statement
our mission is to satisfy the tastes
and needs of our consumers . Our
efforts are focused on bringing
the most distinctive and innovative
food products to the market .
 Objectives
 Our objective is to attain the number one position in
providing quality food with national standards, taste and
freshness.
 Our aim to be a leader in the area of ethics and values in
the continuously growing food industry in the national
markets.
 Superior quality food in reasonable prices .

 Maximize our customer satisfaction levels

 Deliver hygienic and healthy food items

 Strategic
management
o Market development
• Student biryani introduce their present and
new products and services into new
geographic and demographic areas .
o Product development
• Bring back chicken tikka biryani
o Diversification
• Add more to student biryani products and
services variety to the consumers .
 Implementation
o Market research
• Determines areas demand to determines
boundaries
o Expand menus
• Healthier choices
o Meals will be sold at cost
• Determine effects on budget
 sadia
What actually do the swot analysis of students
biryani is?
 SWOT ANALYSIS

SWOT is an abbreviation for

Strengths, Weaknesses,
Opportunities and Threats
SWOT analysis is an important
tool for auditing the overall
strategic position of a business
and its environment.
 STRENGTHS OF
STUDENT BIRYANI:
• Regionally recognized brand name
• Overall low cost.
• Ability to make product that is customized
to buy specification .
• Market leadership and are fast expanding.
• Brand of the year award 2009.

• 5th consumer choice award exhibition held

on expo centre in 2010.
 WEAKNESSES
• Not done proper marketing.
• Customers are not loyal because taste is
going down day by day that’s why
satisfaction is low.
• It is losing market share as menu is Limited .
• It has not invested more on r & d and
innovating new products accordingly with the
consumer taste.
 OPPORTUNITIES
• Expansion via franchising or direct
expansion.
• Expand supermarket sales.
 THREATS
• There was scope in the international
market but there were number of risks
associated with entering international
markets. Local government restrictions,
international taste preferences, site
development costs and unavailability of
qualified suppliers all posed entry barriers
in the international market.
 Competiters are:
• Pakistan foods
• Karachi foods
kanwal
 PORTER’S MODEL
Professor Michael Porter, of the Harvard
Business School, believes that position in
the market place is all important and has
developed what he calls his five forces
model to reflect the basic competitive
market forces which intrude on any business
 PORTER’S MODEL
1. Rivalry among existing businesses competing to
supply the same product or service;

Competition is very intense in food industry as you can see

a number of restaurants almost in every other street. Its
main competitors are:

BBQ TONIGHT, FOOD CENTER, KARACHI FOOD

CENTER, BUNDOO KHAN’S RESTAURANT.
 PORTER’S MODEL
2. The threat of new entrants in the
marketplace;

If the barriers to entry are high there is much

less of a threat to existing players than if it is
fairly easy for a new firm to join.
3. The threat of substitute products or services,

Differentiating by offering unique value

menu item.

New menu items do come up but the older

ones still are sold

Promotion of substitutes is very high

 4. The bargaining power of suppliers and, in particular,
their effect on costs;

Suppliers for different ingredients

Many vendors and ingredients suppliers but some deliver

quality and reliability

Suppliers can open their own food outlets.

5. The bargaining power of customers, and in particular, their effect on
prices:

As the fast food industry has matured it has change the consumer
preferences and consumers are going for new menu and differentiated
Products.

Customers are many

No cost on switching

Customers want high quality food

Common product which can be supplied by any one

 COMPETITOR
ANALYSIS
What is being offered at the moment and by whom? What
actually sells at the moment? How are these products
being sold?

• Karachi food center

• BBQ Tonight
• Food center
• Al-Hajj Bundoo Khan's restaurant

Where and from whom do customers buy? What do

customers think of their existing products/services? What
would encourage them to switch? What motivates them to
buy? What particular benefits are they looking for
 EXTERNAL
FACTORS
Scanning the external environment

• PEST Analysis
• Market saturation
• Opportunities and Threats
• Customers
• Competitors
• Suppliers
 INTERNAL
FACTORS
• Restaurant business require expertise in the
operating side of the business like customer
service, quality of product and value equation.
Student Biryani is weak in this aspect culture.
• Management
• Manpower
• Equipment
• Material. (ingredients)
• Budget
 mehwish

What is the pest analysis of students biryani?

 PEST ANALYSIS

• Political factors
• Economic environment factors
• Social factors
• Technological factors

• How are these factors affecting the market –

growth rates, trends, structure, stability,
customer preferences, profitability, etc.
 Economic
• Consumers are becoming more budget and health conscious
demanding healthier menu and the lifestyles of people are
changing. Higher level of income enables customers to dine out
more often.

Impact
• People like to eat the food which is healthy and quickly served. As
income level increases more and more people are becoming its
customers.

• In this situation , Student Biryani is changing its game plan.

Increasing competition in an already struggling market is causing it
to change its menu and broaden its product offerings in order to stay
afloat.
 SOCIAL FACTORS
• Consumers are becoming more budget and health conscious
demanding healthier menu and the lifestyles of people are
changing. Higher level of income enables customers to dine out
more often.

• Impact
• People like to eat the food which is healthy and quickly served. As
income level increases more and more people are becoming its
customers.

• In this situation , Student Biryani is changing its game plan.

Increasing competition in an already struggling market is causing it
to change its menu and broaden its product offerings in order to stay
afloat.
 TECHNOLOGY
• Restaurants are renovating outlets and
also locating outlets on more prominent
locations and upgrading the facilities of
kitchens.
• They also offer prepaid meal voucher for
their corporate customer.
• They taking orders online.
sana
 Some ? about the competitors
• Who are the competitors of student’s
biryani?
• What are their usp’s?
• On what basis the external environment
could be done?
• What is the competitor’s direction?
• What are the capabilities and abilities of
competitors?
 competitors
• Burns road street
• Food center local hussainabad
• Food center burns road
• Alhamra restaurant(kabab paratha)
• Alhajj bundo khan bbq
• Bar-b –cue tonight
• Biryani center s-m-c-h-s society
• Karachi food (shahraefaisal)
• Pakistan food(shahraefaisal)
 Food menu and
services
• Biryani
• Bar-b-cue
• Local pakistani food
• Restuarnts
• Free delievry services
 Competition
usp’s

• Food center Pakistan food:

• Competing on lower price
• Excellent place chosen Competing on lower price
• With 20 dishes variety and area.
• Usmania restaurant
Biryani center:
• Relaxed pleasant environment
• Karachi food: Competing on environment
• Competing on variety and taste.
• Free home delivery
• area
• Mela local
• On buffet dinner
 Competitors direction:

• Future objectives:
• Competition would be based on eye-catching outlook.
• Enterpreures would focus more on spreading business
in food chain restaurants.
• Fighting through advertisements.
• Seeking for the globalized business
• Strategy of instrumental conditioning may
implemented by various restaurants in the near future
• Some may move towards the pull strategy(order to
make) also!
 Competitors capabilities
and intentions
Current strategy:
• Grabbing the entire families
• Competition on prices
• Increasing the various food variety
• By increasing their outlets
 Enterprenureship?
• Student’s biryani comes under the
category of enterprenureship,certainly one
thing comes in my mind how do our
country giants(govt,banks,etc.)do not
takes interest in giving a way to small
enterprises
 Some doubts!
• We do macro financing not the micro one
we do not want to move towards more risk
many hurdles like political,economics are
there its somehow risky as well as less
profitable for our bank
• (banker)
 Western concept!
• Entrepreneurs, earns millions of dollars,
millions of job opportunities, living a life of
ampleness and luxury, jet setting from one
part of the world to another in a day, are
the most looked up to at the same time
most envied individuals.
 Famous entreprenures!
• Bill gates-microsoft
• Pierre omidiar-internet(ebay)
• Ros perot(dbms)
• Steve jobs(apple)
• Jeff bezos(amazon)
• Michale dell(dell)
• Sam walton(wall mart)
 Why enterprenureship is being
neglected in our country?
• Who is responsible?
• Is enterprenureship the other solution of
unemployment?
• Banking is good for the 60 years old man
who could deposit a heavy amount and
earns interest or a little kid who now open
account and start banking
• ,why a young person do not take a way
towards enterprenurship my argument is
not only on loan but to support the
enterprenures