International Political Economy:

Assessing Philippine Industrial

Economic Performance
The Performance of Philippine Telecommunications Industry
towards the influx of Social Messaging Applications
Background of the Study

The Performance of Philippine Telecommunications Industry towards the influx of Social Messaging Applications
Industry Background

▪ Republic Act 7925

▪ National Telecommunications Communication
▪ Growth in the mobile segment of the Philippines telecom
market has been moderating after years of strong expansion.
▪ Despite mobile subscriber expansion easing, the operators were
continuing to talk positively about the potential of the market
▪ In the meantime the most encouraging news has been the
increased interest in broadband services.
The Performance of Philippine Telecommunications Industry towards the influx of Social Messaging Applications
Key telecommunications companies

▪ Advent of Demonopolization and Liberation in the

telecommunications industry during Ramos’ Administration.
▪ EO 109 and RA 7925 conferment of powers and responsibilities to
the private sectors and industries.
▪ The Philippines experienced strides of success as the said market was
able to satisfactorily able meet the demand as well as the desires of
its consumers.
▪ PLDT along with its subsidiaries (SMART Communications Inc, Talk
and Text, and Sun Cellular. (Largest Telecom Communications in the
Phil.
The Performance of Philippine Telecommunications Industry towards the influx of Social Messaging Applications
Key telecommunications companies

▪ The Smart Communications Inc., provide internet services to the country in through
2G, 3G, 3.5G HSPA+, 4G LTE services and WiMax
▪ Smart also has over 1,000 3G base stations nation wide
▪ Globe Telecom
▪ Is a network holding company formed a partnership between Ayala corporation and
Singapore Telecom
▪ Robert Dollar Company
▪ Beginning of the 21st Century Globe began to increase its partnerships through
general agreements with a wide array of international an regional
telecommunication industries.
▪ Total of 14,952 base station and 9,012 cell sites nationwide .
Data Presentation and Analysis
Short Message Services (SMS)
Telecom Industry

• Philippines has been dubbed as the texting capital of the world.

• Data shows that there was a total of 104.5% total penetration in
terms of mobile phone usage.
Number of Cellular Mobile Telephone (CMTS) Subscribers in
Comparison to the total number of Philippine Population
for the years of 2010 up to 2012.

105000000

100000000
Total Number per Annum

95000000

90000000

85000000

80000000
2010 2011 2012
Mobile Subscription
200
Total Number of Registered users

180

160

140

120

100

80
2011 2012 2013 2014
SMS Sent per Annum
1100
Total Number of Messages Sent
1000

900

800

700

600

500
2011 2012 2013 2014
Number of CMTs Subscribers in Comparison to the total
number of Philippine Population for
the years of 2010 up to 2012.

1200

1000
Total Number per Annum

800

600

400

200

0
2011 2012 2013 2014
Social Messaging Applications
 Impact of Social-Messaging Apps in the Phl.

•53 hours a week, more than the global average of 42 hours a social media usage,
•Filipinos using the social media apps to primarily to connect with the
11 million Filipinos composed of families and friends living outside the Philippines,
living overseas.
•Replaced overseas call and text, which are the traditional ways of communication
past charge usually charge around 50 cents (which is roughly 25 pesos)
total when texting someone abroad
Filipinos have grown fond of using apps such as WeChat, Line, Kakaota
lk, Skype, and Facebook Messenger
Impact of Social-Messaging Apps in the Phl.

• an upsurge in the use of social messaging apps as means of

communication among people.
• promises minimal costs for communication as opposed to
traditional text messaging
• There are a huge number of social-apps readily available through
OS stores such as Google Play Store and Apple App Store
•
Impact of Social-Messaging Apps in the Phl.

•Players in the text messaging industry adopted several measures

• Instead of head-on competing with Social Messaging Apps.
• Promos had evolved on being text-based into being social-app
based
•Inverse relation between the number of social messaging apps
users and the number of texts in the country
•the gap between text messaging and social-app messaging is
getting closer annually
 Impact of Social-Messaging Apps Worldwide

•Known as the texting capital and social media capital of the world
•Became a market with high economic and business potential
attractive to investors and developers
•Social media apps on messaging such as twitter and facebook
report about the current trends and problems
•Other apps such as WeChat, Line, Kakaotalk launched an
advertising campaign in order to compete with Facebook
•Smartphone growth in the Philippines
Info-graphic: Top Chat App user by numbers worldwide
Chart: Worldwide share of Social-Messaging Apps
Impact of Social-Messaging Apps Worldwide

•effects in the Philippines are reciprocated at a greater scale

•globally also forced to adopt due to advantages
•huge chunk of their revenue was taken away from them by these
apps
•they need to find a way to augment this by becoming a means
instead of a direct competitor to them.
•social-messaging apps have a following base
• 
Conclusion