Methods of Research with Business Application

Assignment

Submitted by: Student

MBA 101
 •Quantitative Research
Types of • describe and measure the
Research level of occurrences on the
basis of numbers and
calculations.
• studies mainly examine
relationships between
numerically measured
variables with the
application of
• statistical techniques.
•Qualitative Research
• is based on words, feelings,
emotions, sounds and other
non-numerical and
unquantifiable elements. It has
been noted that “information
is considered qualitative in
nature if it cannot be analyzed
by means of mathematical
techniques. This characteristic
may also mean that an
incident does not take place
often enough to allow reliable
data to be collected”
 Quantitative Qualitative
Requirement Question Hypothesis Interest
Method Control and randomization Curiosity and reflectivity
Comparison of Data Collection Response Viewpoint
Quantitative and Outcome Dependent variable Viewpoint
Qualitative Research Ideal Data Numerical Textual
Sample Size Large (power) Small (saturation)
Context Eliminated Highlighted
Analysis Rejection on null Synthesis
Kinds of Qualitative Research Approach
I. Historical
Kinds of Qualitative Research Approach
II. Case Study
Kinds of Qualitative Research Approach
III. Ethnography
Kinds of Qualitative Research Approach
IV. Grounded Theory
Kinds of Qualitative Research Approach
V. Phenomenology
Thank you