Your Company's Stage Gate Product Development Model

Your Company Name
STAGE GATE
Product Development Model
STAGE GATE PRODUCT Innovation Process
This slide is 100% This slide is 100% This slide is 100% This slide is 100% This slide is 100%
editable. Adapt it to editable. Adapt it to editable. Adapt it to editable. Adapt it to editable. Adapt it to
your needs and your needs and your needs and your needs and your needs and
capture your capture your capture your capture your capture your
audience's attention. audience's attention. audience's attention. audience's attention. audience's attention.
Idea Second Go To Go To Go To
Screen Development Testin Launch
Screen g
Gate 1 Stage 1 Gate 2 Stage 2 Gate 3 Stage 3 Gate 4 Stage 4 Gate 5 Stage 5
Scoping Build Business Development Testing And Launch

Case Validation
This slide is 100% This slide is 100% This slide is 100% This slide is 100% This slide is 100%
editable. Adapt it to editable. Adapt it to editable. Adapt it to editable. Adapt it to editable. Adapt it to
your needs and your needs and your needs and your needs and your needs and
capture your capture your capture your capture your capture your
audience's attention. audience's attention. audience's attention. audience's attention. audience's attention.
2 WWW.COMPANYNAME.COM
GATE CRITERIA Must Meet And Should Meet
SHOULD MEET CRITERIA (Scored On O-10 Scales)
MUST MEET CRITERIA
(Checklist- Yes/No) 4. Synergies(leverages Core
1. Strategic
Competencies)
 Degree To Which Project Aligns With Bu’s  Market Synergies

 Strategic alignment(fits Bu’s Strategy  Technological Synergies
Strategy  Strategic Importance  Manufacturing/Processing Synergies
 Reasonable likelihood
of technical feasibility 2. Product advantage 5. Technical Feasibility
 Meets eh and s and

legal  Unique Benefits  Technical Gap
 Meets Customer Needs Better  Complexity
policies  Value For Money  Technical Uncertainty
 Positive return Vs. risk
 No show stoppers
(killer variables) 3. Market attractiveness 6. Risk Vs. Return
 Market Size  Expected Profitability (Magnitude ; E. G. NPV )

 Market Growth  Return(e.g. IRR)
 Competitive Situation  Payback Period
 Certainty Of Return/Profit Estimates
 Low Cost And Fast To Do
STAGE 0
DISCOVERY
Idea
Screen
Stage 1 Stage 2 Stage 3 Stage 4

Gate Gate Gate Gate Gate
1 2
Business 3 4 Testing & 5 Laun
Develop
Case & ch
Scop Plan ment Valida
ing tion
Second GoTo GoTo GoTo
Screen Development Testing Launch
Generate New Product Ideas
Idea 5 Idea 1
This slide is 100% editable.
Adapt it to your needs and capture your audience's attention.
New
Product
This slide is 100% editable. Adapt it to your needs and capture your audience's
Idea 4 Ideas Idea 2 attention.
attention.
Idea 3 This slide is 100% editable. Adapt it to your needs and capture your audience's
attention.
attention.
attention.
EXTERNAL SOURCES Of New Product Ideas
Locating Areas Of Consumer ‘Fallout’ Form Predictions Of Changing
Dissatisfaction With Current Products Economic And Social Conditions
Market
Competitors
New
Analysis
Gap
Copying The Analysis Of Existing
Competition Product Perceptions
Product
Overseas Experience Transferring Studying Activities To

Foreign Products Identify Unsatisfied Needs
INTERNAL SOURCES Of New Product Ideas
Innovation
Sales Force
Group
Meetings
Employee
Suggestions Internal Stockholders
 Product Testing  Strategic Planning

 Product Enhancement Research And  Marketing Manager
 Brainstorming Management
Engineering
 Accident
GATE 1
IDEA
SCREEN
Idea
Screen

1 2
Develop
Case & ch
ing tion
SCREENING The Ideas
QUESTIONS IDEA 1 IDEA 2 IDEA 3 IDEA 4
Is There A Real Need For The Product

Yes Yes No No
And Will Customers Buy It?
Does The Company Have The Resources

Yes No Yes Yes
To Make The Product A Success?
Will It Make Money For The Company ? No No Yes Yes
STAGE 1
SCOPING
Idea
Screen

1 2
Develop
Case & ch
ing tion
PRODUCT Strengths and Weaknesses
STRENGTH WEAKNESS
This slide is 100% editable. This slide is 100% editable.

Adapt it to your needs and Adapt it to your needs and
capture your audience’s capture your audience’s
attention. attention.
PRODUCT Features and Benefits
FEATURE BENEFITS
S
Adapt it to your needs and Adapt it to your needs and
capture your audience’s capture your audience’s
attention. attention.
COMPETITOR ANALYSIS Comparison Table
CRITERIA
MARKET MAIN NUMBER OF PRODUCT
REVENUE PROFIT YOUR TEXT
SHARE ACTIVITY EMPLOYEE QUALITY
Competitor A Text Here Text Here Text Here Text Here Text Here Text Here Text Here
Competitor B Text Here Text Here Text Here Text Here Text Here Text Here Text Here
Competitor C Text Here Text Here Text Here Text Here Text Here Text Here Text Here
Competitor D Text Here Text Here Text Here Text Here Text Here Text Here Text Here
Competitor E Text Here Text Here Text Here Text Here Text Here Text Here Text Here
Competitor F Text Here Text Here Text Here Text Here Text Here Text Here Text Here
Competitor G Text Here Text Here Text Here Text Here Text Here Text Here Text Here
Competitor H Text Here Text Here Text Here Text Here Text Here Text Here Text Here
THREAT FROM COMPETITORS Porter's Five Forces Model
This slide is 100% editable.

Adapt it to your needs and capture your
audience's attention.
Threat Of
New Entry
This slide is 100% editable. Adapt

it to your needs and capture your audience's
Supplier Competitive Buyer This slide is 100% editable.
Adapt it to your needs and capture your
attention. Power Rivalry Power audience's attention.

Threat Of
it to your needs and capture your audience's Substitute
attention.
GATE 2
SECOND
SCREEN
Idea
Screen

1 2
Develop
Case & ch
ing tion
EVALUATING The Rough Research
Key Performance Indicators Criteria 1 Criteria 2
Overall Project Performance
Product Need
Threat From Competitors
Feasibility
STAGE 2
BUILD BUSINESS
CASE
Idea
Screen

1 2
Develop
Case & ch
tion
ing
PRODUCT Definition
it to your needs and capture your audience’s
attention.
Market
Analysis
05 01
This slide is 100% editable. Adapt it Product Define User This slide is 100% editable. Adapt
to your needs and capture your audience’s it to your needs and capture your audience’s
attention. Utilization Need attention.
04 02

Inventory
03 Mix This slide is 100% editable. Adapt
it to your needs and capture your it to your needs and capture your audience’s
audience’s Stratification Segmentation attention.
attention.
UNDERSTANDING Customer Needs
This slide is 100%
editable. Adapt it to your needs
and capture your audience’s
attention.
This slide is 100% This slide is 100%

editable. Adapt it to your editable. Adapt it to your needs
needs and capture your and capture your audience’s
audience’s attention.
attention.

editable. Adapt it to your editable. Adapt it to your needs
needs and capture your and capture your audience’s
audience’s attention.
attention.
Understanding
Customer
Needs
UNDERSTANDING Customer Needs
Value Need
Research
Word Of Sales
Mouth Person Esteem
Origin Origin Psychological

Education & Need
Experience
Need Need
Belonging
Direct Pervious Indirect Pervious Performance
Experience Experience But I Now Also Need
Need
I Still Need A 10+ My Friends

I Need A Re-sell A
A New megapixel All Have
New Phone Value Popular
Phone camera iPhone
Brand
CUSTOMER NEEDS Wants & Demands
Self Actualization
Needs Self
development And
Need
Realization This slide is 100% editable. Adapt it to your needs and capture
your audience's attention.
Esteem Needs
Self esteem
Recognition Status
Wants
Social Needs Sense This slide is 100% editable. Adapt it to your needs and capture
Of Belonging Love your audience's attention.
Safety Needs Security

Protection Demands
This slide is 100% editable. Adapt it to your needs and capture
Physiological Needs
Hunger Thirst
CUSTOMER Personas
Customer Types & This Slide Is 100% Editable.

Personas
• This slide is 100% editable. Adapt it to your needs and
capture
capture your audience's attention.

Customer Personas your audience's attention.
capture

capture
CUSTOMER Types
This slide is 100% editable. Adapt it to your needs and capture

$$$$$
Decision
Maker
$$$$ This slide is 100% editable. Adapt it to your needs and

Economic Buye capture your audience's attention.
$$$ This slide is 100% editable. Adapt it to your needs and capture
Recommender your audience's attention.
$$ This slide is 100% editable. Adapt it to your needs and capture

Influencer your audience's attention.
$ This slide is 100% editable. Adapt it to your needs and capture

End User your audience's attention.
CUSTOMER DISCOVERY Scorecard
4 Primary Research
• This slide is 100% editable. Adapt it to your
needs
Customer Discovery Scorecard
and capture your audience's attention.
01 Text Here Text Here Text Here Text Here Text Here • This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.
02 Text Here Text Here Text Here Text Here Text Here • This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.

03 Text Here Text Here Text Here Text Here Text Here
• This slide is 100% editable. Adapt it to your
needs
04 Text Here Text Here Text Here Text Here Text Here and capture your audience's attention.
Customer Problem Interview

MARKET ANALYSIS - Target Market
Your Text Here

This slide is 100%
editable. Adapt it to your
needs and capture
your audience's
attention.
Put Text Here

This slide is 100%
editable. Adapt it to
your needs and
capture
your audience's
attention.
Your Text Here
This slide is 100%
editable. Adapt it to your
needs and capture
your audience's
attention.
MARKET ANALYSIS - Market Size
This slide is 100% editable. Adapt This slide is 100% editable. Adapt
it to your needs and capture your
audience's Market Competitive it to your needs and capture your audience's
attention.
attention.
Size Analysis
Market
Type

it to your needs and capture your audience's
attention.
MARKET ANALYSIS - Market Share
This slide is 100% editable. Adapt it to your

Brand 1 needs
15% Brand 2
This slide is 100% editable. Adapt it to your needs
5%
30% Brand 3
5% and capture your audience's attention.

Brand 4 and capture your audience's attention.
20%
25% Brand 5

Brand 6 and capture your audience's attention.
MARKET ANALYSIS - Market Segmentation
 Countries  Regions
Geographic  Nations  Cities
 Status  Neighborhoods
 Age  Family
Demographic  Gender  Education
 Sex  Income
Market
Segmentation
 Lifestyle  Class
Psychographic  Social  Personality
 User Status  Occasions

 Usage Rate  Loyalty
Behavioral  Benefits  Attitude
 Sought
MARKET ANALYSIS - Market Attractiveness
BUSINESS POSITION
Strong Medium Week
High
MARKET ATTRACTIVENESS
High Attractiveness
Medium Attractiveness
Medium
Low Attractiveness
Low
MARKET ANALYSIS - Pricing Assumption

it to your needs and capture
your $000
your
$000 $000 it to your needs and capture your
your
$000 $000 it to your needs and capture your
OUR COST
COMPETITIVE ANALYSIS (Steve Blank's Petal Diagram on Competitive Landscape)
This slide is 100% editable. Adapt it to
your needs and capture your
Text Here audience’s attention.
This slide is 100% editable. Adapt it to This slide is 100% editable. Adapt it to
your needs and capture your needs and capture your
your audience’s attention. audience’s attention.
your needs and capture your needs and capture your
your audience’s attention. audience’s attention.
COMPETITIVE ANALYSIS - SWOT Analysis
This slide is 100% editable. Adapt it to This slide is 100% editable. Adapt it
your needs and capture
Strengths S W Weakness to your needs and capture your
This slide is 100% editable. Adapt it to This slide is 100% editable. Adapt it
your needs and capture
Threats T O Opportunities to your needs and capture your
COMPETITIVE Advantage
your needs and capture your audience's attention.

01
06
02
Competitive
Advantage
05
This slide is 100% editable. Adapt it
to your needs and capture your audience's This slide is 100% editable. Adapt it to
attention. 03 your needs and capture your audience's attention.
04
This slide is 100% editable. Adapt it
to your needs and capture your audience's
attention.
PRODUCTION & OPERATION Cost Analysis
1 2 3
Text Here Text Here Text Here
Text Here Text Here Text Here Text Here
MARKETING & LAUNCH Cost
Analysis
Cost Benefit Analysis
Media Tactic Cost Benefit
Approximately 40,000 Students Attend

Event $50,000 A College 1
Approximately 130,000 People Will

Guerrilla Marketing $40,000 Be Exposed 1,3
Social Media So (FREE) Approximately 1 Billion Accounts Exist 2,3
Approximately 175 Million People

Pay With A Tweet $8,000 Worldwide Have A Twitter Account
3
You Tube Is Used 30 Billion Minutes Per

Promotional Video $3,000 Month,
BUSINESS & FINANCIAL ANALYSIS - Required Investment
BUSINESS Analysis
High Market Share Low

High
editable. editable.
Revenue Growth
Winners 01 02 Take Overs
Targets
04 03
editable. Breakup Targets Losers editable.
Low
RISK Analysis
Risk Assessment Matrix
Severity
Catastrophic (1) Critical (2) Marginal (3) Negligible (4)
Probability
Frequent (A) High High Serious Medium
Serious
Probable (B) High High Medium
Occasional (C) High Serious Medium Low
Remote (D) Serious Medium Medium Low
Improbable (E) Medium Medium Medium Low
Eliminated (F) Eliminated
PROJECT Definition
Options Business Case Benefits
your needs and capture your audience ‘s attention. your needs and capture your audience ‘s attention.
Project
Definition
PROJECT Justification
it to your needs and capture your audience ‘s
01 attention.
your needs and capture your audience ‘s
attention.
06 02 your needs and capture your audience ‘s
attention.
Project
Justification
attention.
05 03 your needs and capture your audience ‘s
attention.

04
attention.
BUILDING The Business Case
Business Case Template
Executive Summary
Reasons
Business Options
Expected Benefits
Expected Dis-benefits
Timescale
Casts
Investment Appraisal
Major Risks
BUILDING The Project Plan
Stage Year 1 Quarter 1 Year 1 Quarter 4 Year 2 Quarter 1 Year 2 Quarter 2
Stage 1
Stage 2
Stage 3
Stage 4
Stage 5
Stage 6
Stage 7
FEASIBILITY Review
Project
Analysis
Summary Of Gathered
Results
Recommendations For
Business
GATE 3
Go To Development
Idea
Screen

1 2
Developmen
Case & ch
Plan t
Scop Valida
ing tion
EVALUATING SCORES At Go kill Gate Meeting
Evaluator Strategic Product Market Leverage Technica Reward vs Score out
advantage attractiveness competencies l risk of 60
feasibility
Name 1 0 10 4 7 7 10 38
Name 2 10 7 4 4 7 4 36
Name 3 10 10 7 4 4 4 39
Name 4 10 7 7 4 7 0 35
Name 5 7 7 4 4 7 0 29
Name 6 7 5 4 4 4 0 24
Name 7 10 10 4 7 7 4 42
Name 8 7 7 4 7 7 0 32
61 63 38 41 50 22 275
Mean Team 7.6 7.5 4.8 5.1 6.3 2,8 34.4
Std. Dev.
Total 10 7 4 4 7 4 36
3.42 1.89 1.39 1.55 139 3.54
STAGE 3
Development
Idea
Screen

1 2
Develop
Case & ch
ing tion
MANUFACTURING Plan
Task Month Oct Nov Dec Jan Feb Mar Apr
Your Text Here
Your Text Here
Your Text Here
Your Text Here
Your Text Here
Your Text Here
Your Text Here
Your Text Here
OPERATIONS Plan
Category Key Initiatives Prioritization Project Lead
Sales
Marketing
R&D
Operation
People
Financial And Admin
MARKETING Launch Plan
Your Text Here Your Text Here

This slide is 100% editable. Adapt it This slide is 100% editable. Adapt it
to your needs and capture your to your needs and capture your
audience ‘s attention. audience ‘s attention.



DIGITAL Marketing Roadmap
Content
Whitepaper
Webinars Content Creation Initiative #6
Development
Newsletter Sing Up Plugin Blog Post Developments Video W/Lead Capture Home Page Redesign
Paid Organic Search

Analytics Implementation Competitive Analysis Keyword Research New Bar
On Site SEO Improvements Ad Roll Campaign Iteration Paid Organic Search Initiative #6
Display Advertising Analysis
Email Marketing
In Trial Drip Campaign A/B Message Testing Conversion Initiative #4
Onboarding Optimization
Social Media
Influencer Outreach Program Social Media Initiative #4 Social Media Initiative #4
PRODUCT LAUNCH MARKETING Budget Template
01 01 02 03 04 Totals
02 Public Relations
03 PR Form $45
04 Press Release Development $45
05 Review Program $90
06 Total Public Relations $. $. $. $. $180
07
08 Web Marketing
09 Google As Words Program $80
10 Microsoft As Program $90
11 Yahoo As Program $40
12 Total Web Marketing $. $. $. $. $120
13
14 Advertising
15 Creative Development $45
16 Radio Advertising $25
17 Total Advertising $. $. $. $. $160
SMART ACTION Plan
Most
Outcome
Activity Target Data Responsible Progress
Deliverables
Person
Create A Proposal Describing Project Background,
Goals And Rational. Include Any Information You Have
01 On Costs And Benefits, Implementation Strategies,
Action Planning, Timetable And Evalution.Don’t Forget
The Executive Summary.
Identification Of Project Lead, Champion And/or The
Group Who Will Lead The Identification And
Implementation Of A CPG
a) Identify Skill And Role Requirement.
02 b) Communicate/Recruit Interested Individual Or
Group.
c) Secure Participation Of Project Lead.
d) Ensure Project Lead Has Clear Mandate And
Resource Required To Start The Planning
Process.
Identification, Analysis And Engagement Of

Stakeholders
a) Define Scope Of Implementation-
extent Of Implementation.
b) Identify Stakeholders-use Approach To
03 Identify.
c) Using Team, Collect Data About The Stakeholder-
use A Template Provided.
d) Organize The Data And Analyze-again Use A
Team Approach-strive For Consensus.
e) Determine Strategies That Will Be Used
To Influence, Support And Engage
52 Stakeholders. WWW.COMPANYNAME.COM
GATE 4
Go To Testing
Idea
Screen

1 2
Develop
Case & ch
ing tion
STAGE 4
Testing And Validation
Idea
Screen

1 2
Develop
Case & ch
ing tion
ALPHA TESTING & Beta Testing
Alpha Beta Full Scale

Testin Testin Show
g g
Alpha Beta Twin Aims Of Beta

Testin Testin Testing
g g To Get Customer
Done In A Lab Type Includes A Limited Group Feedback And Inspiration
Environment Of Users Outside Of To Do A Sanity Test
The Company
GATE 5
Go To
Launch
Idea
Screen

1 2
Develop
Case & ch
ing tion
STAGE 5
Launc
h
Idea
Screen

1 2
Develop
Case & ch
ing tion
Post Launch
Monitoring
PERFORMANCE Dashboard
100 60
50
50
This slide is 100% editable. 40 This slide is 100% editable.
Adapt it to your needs Adapt it to your needs and
0 30
and capture your capture your audience's
audience's 20 attention.
attention. -50
10
-100 0

Adapt it to your needs Adapt it to your needs and
and capture your capture your audience's
attention.
PERFORMANCE Dashboard
This Slide Is 100% Editable.

40 capture
30 50
20 60
capture
10 70 your audience's attention.
0 80 • This slide is 100% editable. Adapt it to your needs and

capture
capture your audience's attention.
THANK YOU
Address Contact Email Address:
# street number, city, Numbers: emailaddress@123.com
state 08785644562

Your Company's Stage Gate Product Development Model

Uploaded by

Document Information

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Your Company's Stage Gate Product Development Model

Uploaded by

Copyright:

Available Formats

Your Company Name

Scoping Build Business Development Testing And Launch

 Degree To Which Project Aligns With Bu’s  Market Synergies

 Meets eh and s and

 Market Size  Expected Profitability (Magnitude ; E. G. NPV )

Stage 1 Stage 2 Stage 3 Stage 4

Overseas Experience Transferring Studying Activities To

 Product Testing  Strategic Planning

Stage 1 Stage 2 Stage 3 Stage 4

QUESTIONS IDEA 1 IDEA 2 IDEA 3 IDEA 4

Is There A Real Need For The Product

Does The Company Have The Resources

Will It Make Money For The Company ? No No Yes Yes

Stage 1 Stage 2 Stage 3 Stage 4

This slide is 100% editable. This slide is 100% editable.

This slide is 100% editable. This slide is 100% editable.

Adapt it to your needs and Adapt it to your needs and

capture your audience’s capture your audience’s

This slide is 100% editable.

This slide is 100% editable. Adapt

This slide is 100% editable. Adapt

Stage 1 Stage 2 Stage 3 Stage 4

Key Performance Indicators Criteria 1 Criteria 2

Overall Project Performance

Threat From Competitors

Stage 1 Stage 2 Stage 3 Stage 4

This slide is 100% editable. Adapt

This slide is 100% This slide is 100%

This slide is 100% This slide is 100%

Origin Origin Psychological

I Still Need A 10+ My Friends

Safety Needs Security

Customer Types & This Slide Is 100% Editable.

your audience's attention.

• This slide is 100% editable. Adapt it to your needs and

capture your audience's attention.

• This slide is 100% editable. Adapt it to your needs and

• This slide is 100% editable. Adapt it to your needs and

your audience's attention.

This slide is 100% editable. Adapt it to your needs and capture

$$$$ This slide is 100% editable. Adapt it to your needs and

$$ This slide is 100% editable. Adapt it to your needs and capture

$ This slide is 100% editable. Adapt it to your needs and capture

needs and capture your audience's attention.

needs and capture your audience's attention.

Customer Problem Interview

Your Text Here

Put Text Here

This slide is 100% editable. Adapt

This slide is 100% editable. Adapt it to your

This slide is 100% editable. Adapt it to your needs

This slide is 100% editable. Adapt it to your needs

 User Status  Occasions

Strong Medium Week

This slide is 100% editable. Adapt

This slide is 100% editable. Adapt it to

Text Here Text Here Text Here

Text Here Text Here Text Here Text Here

Text Here Text Here Text Here Text Here

Text Here Text Here Text Here Text Here

Media Tactic Cost Benefit

Approximately 40,000 Students Attend

Approximately 130,000 People Will