EVENT MANAGEMENT

“Every human society celebrates with ceremony

and ritual its joys, sorrows and triumphs.”

- Victor Turner, anthrolopogist

 Events and Event
Management
• An event is commonly understood as an occurrence;
something that happens.

• In the 1980s the buzz word was “special events.” Joe

Goldblatt, an authority on event management and
author of several books on the subject, defined
special events as “a unique moment in time
celebrated with ceremony and ritual to satisfy
specific needs”.
 Events and Event
Management
Donald Getz, a professor of tourism and
hospitality management from the University of
Calgary presents his definition of special events
from two perspective:

• “A special event is one-time or infrequently

occurring event outside normal programs or
activities of the sponsoring or organizing body;”
or
• “to the customer or guest, a special event is an
opportunity for a leisure, social or cultural
experience outside the normal range of choices
or beyond everyday experience.”
 Events and Event
Management
Events have these common characteristics:
• Are unique occurrences that do not happen very
often
• Have a limited duration (happening within hours
or days at the most)
• Happen with a live audience in attendance
• Require one or more group to plan and organize
• Are staged for a purpose

In sum, events are unique happenings

that bring people together for a purpose.
 Events and Event
Management
• The International Dictionary of Event
Management defines event management as:

1. A function requiring public assembly for the

purpose of celebration, education, marketing
and reunion; and

2. The process that includes research, design,

planning, coordinating and evaluating of
events.
 Events and Event
Management

Types of Events

Events can be classified according to the:

– Purpose for the gathering
– Number of people involved
– Frequency
– Magnitude of the impact
 Types of Events

According to purpose: The C’s of events:

– Celebrate
– Commune
– Convene
– Commerce
 Types of Events

According to the number of participants:

FEW MANY MULTITUDE

 Types of Events
According to frequency:

Monthly
Monthly Biennial
Biennial
Quarterly
Quarterly Semestral
Semestral Annual
Annual
••January
January
••February
February ••2015-2016
2015-2016
••Jan-Mar
Jan-Mar ••Jan-June
Jan-June ••2015
2015
••March
March
••Apr-June
Apr-June ••July-Dec
July-Dec
••April
April ••2015
2015
••July-Sept
July-Sept
••May
May ••2017
2017
••Oct-Dec
Oct-Dec
••June
June
••July
July
••August
August
••September
September
••October
October
••November
November
••December
December
 Types of Events
According to magnitude of impact

– It is common for events to leave an imprint in

the minds of the people who attend the event
– There are also events that have long-lasting
and far-reaching effects.
– Every now and then, there are events that
impact a large number of people who may have
attended or witnessed the event, not only for
the present, but also for the future. Such are
hallmark events like the Olympics.
 Fields of Specialization
Sub-fields of event
management:
• Civic events • Conventions
• Expositions • Fairs and festivals
• Hallmark events • Hospitality
• Incentive travel • Meetings and
conferences
• Retail events
• Reunions
• Social life-cycle events
• Sports events
• Tourism
The International Dictionary of Event Management

Meeting an assembly of individuals gathered to

discuss items of material interest, or
engage in professional development
through Learning activities.

Congress 1. A scheduled periodic meeting of

delegates representatives of interested
groups to discuss a subject.
2. The European term for convention
The International Dictionary of Event Management
Conference
1. A participatory meeting defined for the discussion of
subjects related to a specific topic or area. May
include fact finding, problem-solving and consultation.
2. An event used by any organization to meet and
exchange views, convey a message, open a debate, or
give publicity to some area of opinion on a specific
issue.
No tradition, continuity or specific period is required to
convene a conference. Although not generally limited
in time, conferences are usually of short duration
with specific objectives. Conferences are generally
smaller in scale than congress or conventions.
The International Dictionary of Event Management

Convention A general and formal meeting of a

legislative body or social or economic group
to provide information of a particular situation,
and to establish consent on policies among
participants. Usually of limited duration and
set objectives, but no determined frequency.

Foreign Meeting A meeting comprised of

attendees from other nations; also known as
international meeting or institute.
The International Dictionary of Event Management

Seminar A lecture, presentation, and discussion

under the guidance of an expert discussion
leader allowing participants to share experiences
in a particular field.

Workshop A training session in which

participants develop skills and knowledge in a
given field.
An event designed to stimulate intensive
discussion and compensate for diverging
views in a particular discipline or subject.
The International Dictionary of Event Management

Exhibit Although the terms exhibit, booth and

stand are often used interchangeably, an
exhibit is actually all of the display materials
and products housed in a booth or stand.

Exhibition A display for public view of products

or promotional materials for the purpose of
PR, sales, and/or marketing; also known as
exposition, industrial show, or trade show.
The International Dictionary of Event Management

Fair A public celebration that includes

commer-cial and civic activities.

Festival A public celebration that conveys,

thru a kaleidoscope of activities, certain
meanings to participants and spectators.

Parade A moving pageant including floats,

bands,individual entertainers, and dignitaries.
The International Dictionary of Event Management

Event Marketing The process that integrates a

range of marketing elements and a central
event sponsorship or lifestyle-themed activity.
This process incorporates advertising,
employee and consumer programs, sales
promotion, PR, causes, business to business,
TV property, and trade promotion with a
specific event.
 Scope of Events Industry

• Adverting
• PR industries
• Hospitality business
• Tourism
• Exhibits and expositions
• Marketing