Facebook Marketing Strategy

 Facebook is the biggest social

network in the world, with 2.27
billion active users, nearly 1.5
billion of whom are active every
day.
Effective Facebook marketing strategy
Steps

 Define your audience.

 Set goals.
 Plan your content mix.
 Optimize your Page for engagement.
 Consider using other Facebook tools.
 Incorporate Facebook ads and the Facebook
pixel.
 Track, measure, and refine.
 Reach Your Best Customers With
Facebook Ads

One of the metrics that many companies seek is more

“likes” and “followers.” While the numbers are important,
they should not be your primary goal. Rather, your focus
should be on reaching your best customers, who are more
likely to buy and even buy repeatedly your products or
services. Facebook's “back office” tools allow you to drill
down to people who are likely to be interested in what you
have to offer and who will want to find out more about your
products and your company.
 Be Active With Your Facebook Presence

 To take part in that, you have to commit to

your Facebook marketing strategy by
consistently posting new content to your
company’s Facebook page, such as photos
and videos, with links back to your
website. Post offers and special deals,
write news about product launches, and
do live streams using Facebook Live.
Engage Your Audience
 Your Facebook marketing strategy should include engaging your
audience to show that you care about them and their business. By
consistently replying to questions and addressing comments, you keep
customers interested and engaged. Also, if there is an issue or
concern, be sure to create a new post to resolve it.

 Facebook is focused on maximizing the time users spend on their site.

Therefore, if you're active and building a community of engaged
people, the site will help you optimize your free posted content, as
well as the paid ads you may be running. In turn, you will reach more
users, drive more traffic, and get more leads and sales.
 Market with Facebook Pages
 The first and most obvious Facebook marketing tool for brands
is Facebook Pages. Like a personal profile, a Page is the hub of
information for your brand, be it a company, product, service,
or even expert or celebrity.

 Users can “Like” a page and “Follow” it, which means they’ll
automatically receive updates from that page in their news feed.

 But in order to see the posts every time they are added, you
need to click the option to view posts first. Otherwise, it’s likely
you won’t see the updates because Facebook wants Pages to
boost posts (pay) for more visibility and reach.
 Targeted Advertising
 Facebook offers a fantastic targeted advertising platform.

 You can create ads targeted at specific geographic areas, ages,

education levels, and even the types of devices used for
browsing. Facebook also lets users hide ads they don’t like and
“Like” a page right beneath an advertisement.

 Because it gathers so much demographic information about its

users, Facebook has one of the best-targeted advertising
programs online.

 You can target users based on virtually anything you might find
in their profiles, as well as track your success with each segment.
Final Thoughts on Facebook
Marketing
 Use a consistent Facebook marketing
strategy to grow your business and
attract more customers. You may
find that Facebook is the most
valuable and profitable marketing
channel in your business.
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Facebook Marketing