International Marketing

For

Bachelor of Business Administration

Unit 5

Culture Management Styles & Business Systems

Resource person
© 2005 John Wiley & Sons

Sana-ur-Rehman

PPT 1-1
 Culture Management Styles
& Business Systems
• Degree of Adaptation
• Business Customs
– Imperatives
• Customs must be recognized & accommodated
– Electives
• Adaptation is helpful but not necessary.
– Exclusives
• Customs in which an outsider must not participate.

International Markeitng by Sana-ur-Rehman PPT 1-2

 Impact of Culture on
Management Styles
• Bases of US Management Thoughts
– Master of Destiny
– Independent enterprise as the instrument of social
action.
– Personal selection and reward based on merit.
– Decisions based on objective analysis.
– Wide sharing in decision making
– Never ending quest for improvement
– Competition producing efficiency

International Markeitng by Sana-ur-Rehman PPT 1-3

 Management Styles around
the world
• Authority
• Management Objectives & Aspiration
• Communication Styles
• Formality
• Marketing Orientation

International Markeitng by Sana-ur-Rehman PPT 1-4

 Management Styles around
the world
• Business Size
– As business grow and professional management
develops there is a shift towards decentralized
management system
• Ownership
– Top level Management system
• Public Accountability
– Authoritative
– Sub ordinate less contradict boss where PDI is high

International Markeitng by Sana-ur-Rehman PPT 1-5

 Management Styles around
the world
• Management Objectives & Aspiration
– Training & Background of Managers
• Scandinavians more innovative
– Security & Mobility
• France & Italy have strong paternalistic orientation
and it is assumed the individuals will work for one
company for majority of their lives.
• French are less mobility than British.
• Worker commitment to the companies higher in
countries higher in Individualism (IDV) & lower in PDI

International Markeitng by Sana-ur-Rehman PPT 1-6

 • Communication Styles
• Communication involves much more than just words
– Silent Language
• Symbolic meanings of time, space, things,
friendships and agreements.

• Marketing Orientation

International Markeitng by Sana-ur-Rehman PPT 1-7