HIDESIGN : Leather

heritage or lifestyle brand

 Positioning Strategy: SUNGLASSES
Classic
GUCCI LV OAKLEY FASTRACK HIDESIGN
Rayban
Product
High Utility Value, Polaroid, UV Protection, Convenience
Parity
Product Product Pricing Product Product Product Product Fossil
Differenc Expensive Pricing Pricing Pricing Pricing
es Most Mid range Least Low
Expensive

Craftmanship Craftmanship Craftmanship Craftmanship Craftmanship

Medium High Low Low High Affordable Expensive
Hidesign
Environment Environment Environment Environment Environment LV
Friendly Friendly Friendly Friendly Friendly
Medium High Low Low High
Fastrack GUCCI

Oakley
Contemporary
 Positioning strategy: watches
Class Distinctive

LV GUCCI FASTRACK HIDESIGN

Product ROLEX
High Utility Value, Light Weight, Convenience
Parity
LV
Product Product Product Pricing Product Pricing Product Pricing Dunhil GUCCI
differenc Pricing Expensive Lowest Mid Range
es Most
Expensive
Craftmanship Craftmanship Craftmanship Craftmanship Hidesign
Highest Medium Low High Sportive
Conservative Sportive
Environment Environment Environment Environment
Friendly Friendly Friendly Friendly Swatch
High Medium Low High Omega Casio

Timex

Fastrack

Affordable
 Positioning Strategy: Pen High Craftmanship

LV

LV PARKER HIDESIGN Hidesign

Product
High Utility Value, luxurious, Light Weight, Convenience
Parity Hugo
Product Product Pricing Product Pricing Product Pricing Boss
differences Most Expensive Mid Range Expensive Mont
Blanc

Craftmanship Craftmanship Craftmanship Affordable Expensive

Highest Medium High Cross
Parker
Environment Environment Friendly Environment
Friendly Medium Friendly Fisher
High High Space

Low Craftmanship