LUXURY BRAND

MANAGEMENT
 INTRODUCTION

• Industry- Fashion

Bright • Founded- 2019

• Headquarters- Mumbai, India
• Area served- Worldwide
Black • Products- Clothing, shoes, BRIGHT BLACK

accessories
• Website- www.brightblack.com
 BRAND DNA
Physique-
Minimalistic, Personality
Black, white and -Exciting
grey

Relationship Brand Culture-

-Next Identity International,
Product
Identity
Internal AndPrism
Services
Environment generation
Prism Street Culture
Fashion Products

Reflection- Self image-

suitable for Exclusive,
Achievers, Unique,
Independent Energetic
 BRAND DNA
Product and Services
• Minimal designs and luxury Products
• Street Fashion Product
• Minimum human touch in Services
• Technical Services like Easy check
outs
• Virtual mirrors in stores and kiosks
• Collaborated products
Internal Environment
• Employees- knowledge of latest
trends
• Capabilities of Innovation
• Research based Approach
• Integrity in Workforce
BRIGHT BLACK
• Individuals related to hip hop and
street culture
LOGO- BRIGHT BLACK
• Defining the bright black as the
most darkest color of luxury.
• Black on grey stripes
• Not to distinguish between black
and grey
• Bold diagonal lines
BRAND IDENTITY
• Giving a new meaning to
LUXURY
• A clothing that is TRENDY while
being UNIQUE
• FASHION FORWARD
• Effective imagery
• Strong Visual Presence
• Limited color scheme-
TRADEMARK
USER PERSONA
• Achievers
• Desire to bring change
• Influencers
• Age group: Millennial
• Interest street fashion hip hop
culture
• Bold fashionable youth
• Believe in showing their
personality through fashion
 PRODUCT
ASSORTMENT MIX
 MEN
•Bathroom Accessories •Pants
•Backpacks •Phone Cases
•Bags •Sleeping Room
•Beachwear •Scarves
•Belts •Shirts
•Card Holder •Shoes
•Jackets •Shorts
•Jewelry •Socks
•Keychain •Suit Jackets
•Knitwear •Sweatshirts
•Living Room •T Shirts
•Leather Jackets •Travel Accessories
•Luggage •Underwear
•Mask •Wallets
•Outwear •Hats
•Gadgets
 WOMEN
•Bathroom Accessories •Outwear
•Backpacks •Pants
•Bags •Phone Cases
•Belts •Sleeping Room
•Card Holder •Scarves
•Dresses •Shirts
•Gadgets •Luggage
•Hats •Shoes
•Jackets •Skirts
•Jewelry •Socks
•Keychain •Suit Jackets
•Knitwear •Sweatshirts
•Living Room •T Shirts
•Leather Jacket •Travel Accessories
•Mask •Tops
•Wallets
 MARKETING
• Influential marketing
• Brand heritage to tell the
stories behind products
• Instagram stories to reach
luxury shoppers
• Supply content that
appeals to people’s desire to
display their status.
•Take the In-store
experience online, and the
online experience In- store.
 PRODUCT
•Customization of the products.
•Sustainable products
•Technology driven products like self lacing shoe
feature B lac
k
t-
gh
•AI(Artificial Intelligence) features Bri
 PRICING
• Focus on product quality and story
rather than on pricing

• Entry level pricing products,

example( 5,000-20,000 for t-shirts &
belts)

• Consistent pricing strategy

• No discount till 1 year of collection

launch

• No discount on signature products

 DISTRIBUTION
•Rarity and limited availability
• Exclusive stores
• Website and applications
• Luxury e-commerce market places
 PROMOTION
• Influencers such as “Jenner
Sisters” are a key channel that
reaches to the target audience to
capture the untapped market.

• Engage viewers on snapchat with

the videos and snaps on daily basis.

• Fashion model Bella Hadid for an

Instagram story campaign.

• Organizing Fashion shows to show

Case the new collection.
 COMMUNICATION
Bright-Black has an online store with an
optional newsletter feature for direct
marketing, they specially Instagram to its
fullest, the main Bright-Black Instagram
account post their latest products daily

• Consumers don’t even realize that they are

shopping and discovering new products as
they scroll through Instagram by just using it
to socialize.
•Use of social media platforms such as Twitter
and Facebook .

• Ads in magazines such as Forbes and GQ.

 CUSTOMER ENGAGEMENT
Collaborations with other brands and
celebrities to cater to different niches:
•Bright – Black X Adidas Originals
•Bright – Black X CR7
•Bright – Black X Timberland

•Use of AI(Artificial Intelligence) in on

of their flagship stores to create hype.

•Mobile app to target the tech-savy

customers and build a strong
connections with millennials.
RETAIL DESIGN
• White & Black Store Interiors

• Graffities on the exterior of the stores

• Props related to street culture (skate &

surfing boards etc.) & Nature inspired

• Minimal Design

• Long Gallery Shaped Stores

• Plants & Trees

RETAIL ATMOSPHERE
• Nature Inspired

• Green & Street Culture Theme

• Hip Hop (Street) Music

• Natural Fragrance of the plants

• Least Human Interactions

• Average of 1 product per 3-4 sq. foot of area

• Online App In-store Purchase & Checkout

• 4-5 Billing Counters

 DIGITAL PRESENCE
• Website (www.brightblack.com) BRIGHT BLACK

• Application (Bright Black)

• Instagarm (Instagram.com/brightblack)

• Facebook (facebook.com/brightblack)

• Influencer Marketing

• Luxury & Street Fashion E-commerce Marketplaces BRIGHT BLACK

(farfetch & endclothing etc.)

• Collaborations with other brands for co-branding, hype &

evangelism digital marketing
THANK YOU

BRIGHT BLACK