Created by : AMRUTA MADIVALA

ROLL NO:73
SUB:ERP IN AMUL
AMUL DAIRY:
 The Kaira District Co-operative Milk Producers
Union Limited, popularly known as Amul Dairy
is a US $ 500 million turnover institution .
 Formed in 1946, Amul initiated the dairy
cooperative movement in Indian through an
apex cooperative organization called the
Gujarat Cooperative Milk Marketing
Federation (GCMMF) .
 Amul’s products range includes milk
powders ,milk, butter ,ghee, cheese, curd,
chocolate, ice -cream, cream and so on.
PROBLEMS TO BE ADDRESSED:
 Logistics in collection of 6 million liters of
milk per day from about 10600 separate
Village Cooperative Societies
Approximately 2.1 million milk producing
members .

 Logistics in coordination of :
1) Storing the milk
2) Processing the milk
3) Distributing the milk
 SUPPLIERS LOGISTICS

1) Weighting the milk

2) Determining of fate content
3) Calculation of the purchase price
THE NEED:
 A need was felt to look for a strategy to make
its operations competitive and streamline the
collection and production processes of Milk
products .
 Thrust was given to integrate the existing
applications with ICT Tools through
redesign/re- organisation of existing software
applications.
 Amul also recognized the need to connect its
regional and field offices through e-media.
 IMPLEMENTATION:
Amul started implementing ERP in phases

 The implementation project was known as

enterprise-wise integrated application system.

 This covers market planning, advertising

& promotion distribution network planning,
stock control, sales & accounting ,budgetary
control, quality control management
 Implementation of Automatic milk collection
system Units (AMCUS)
 Amul pattern –Three tier co-operative
structure.
 Dairy co operative society at village level
 Milk union at district level
 Milk federation at state level

 Very small aperture terminal communication

network (VSAT)
 Dairy information system kiosk (DISK)
 Geographic information system (GIS)
Amul’s IT roadmap:

 Use of data analysis software for forecasting

milk production and increasing productivity.
 All zonal, regional and member diaries
connected through VSAT.
 One of the first five Indian organization to
have web presence .
 Made IT education compulsory for all its
employees.
REPING RETURNS:
  Huge reduction in processing time for effecting
payments to the farmers from a week to
couple of minutes after implementing the ERP.

 Distributors can place their orders on the

website www.amul2b.com especially meant
for accepting orders from stockists and
promoting Amul’s products via e-commerce.
 Company has started receiving queries from
overseas agents for distribution of its products
in countries like US, Britain, New Zealand,
Singapore and Thailand.

 As a result of on-line initiatives, today Amul

exports products worth around US$ 25 million
to countries in West Asia, Africa and USA.
FUTURE PLANS:
 Going forward , there are plans to introduce
features like internet banking services and
ATM’S which will enable milk societies to
credit payments directly to the seller’s bank
account.

 In the line of this vision ,officials at Amul are

looking at upgrading the plastic cards which
can be used to withdraw cash from ATM’s.
THANK
YOU