BUSINESS PLAN OF

EXPLO RE
E SYSTEM
ID
APP BASED TOUR GU
 Team Explore
NAME ID
Rezuanul Islam Shaikat 71825049
Abdullah Al Noman 71825028
Md. Mustafizur Rahman 71825004
Jannatul Ferdous 71825047
Md. Musfique Khan Shishir 71825040
 Introduction
Explore’s mission is to provide top-level tour guide service.
 Objectives
Employee Retention
Profitability
• Maintaining a productive and positive
employee environment that improves
●
● Focus on controlling costs. retention.

Marketing
Productivity
• It understands consumer trends & needs.
• developing business partnerships that
●
● Employee training, equipment maintenance help to improve market share.
and new equipment purchases.
Competitive Analysis
Customer Service
• Understanding product rank in the
marketplace to determine how to improve
●
● Keeping our customers happy to generate our standing among consumers and
repeat revenue. improve our revenue.
 Legal Issues

Legal issue or issue of law is a legal question which is the foundation of a

case. It requires a court's decision. It can also refer to a point on which
the evidence is undisputed, the outcome of which depends on the court's
interpretation of the law.

i. Trademark
ii. Copyright
iii. Licensing
 Marketing Plan
• People of our country are now willing to visit different destinations. But the guiding
systems of our country are still not well developed.
• Through a little market survey, Explore has accumulated good information regarding the
Situation tourism sector . Explore will leverage this information to continue to study who is served,
Analysis their needs, and how Explore can best communicate with them.

• Age between 18-60 years. Monthly income from a minimum Tk. 15,000-over Tk. 1,20,000.
• Middle class- always try to visit the different place of the country. quantity of consumption is not
the highest, but as to consumption class, value and quality, it is a leader.
Target • High Income- typically professionals. willing to spend more money on a vacation to get more
personalized attention.
Market • Active travelers- younger. Having a lot of disposal income. loves to play in the outdoors.

• Continuously provide well trained guide right on time and on budget.

• Develop enthusiastically satisfied customers all of the time.
• Establish a market presence that assures short-term and long-term profitability, growth
Marketing and success.
Objectives • Build customer loyalty through superior service and proper guide systems.
 • Religious tours
• Cultural tours
• Historical tours
Service • Educational tours
Strategy • Senior tours and we will provide individuals guide also.

• Seasonal pricing
• Daily pricing
Pricing
• Time of day pricing
• Discount pricing
Strategy

• first and most obvious choice is “app stores” as a distribution channel.

• app stores including Apple & non-Apple platforms
Distribution
Strategy
 • Facebook
• Google ad-sense Youtube
Advertising &
• Local websites like bdjobs.com, bikroy.com etc.
• Newspapers like Prothom Alo, Kaler Kantho, Ittefaq, Daily Star etc.
Promotion

• The features
• The charge of the tour guides
Sales
• Occasional discounts and limited time offers
• Push notifications though app and send text message of various sales price
Strategy

• As for sales forecast we will use Google Keyword to find out how many users are
searching for this app to download.
• Use our logistics team to analyze daily usage and earnings throughout the service.
Sales & • For marketing we are going fully online which will be easier to track as each click
Marketing
counts through the ad-sense and ad-boosters.
Forecast
 ORGANIZATIONAL PLAN

Organizational Planning is the continuous process of systematically

making plans with the greatest possible knowledge of the future.,
organizing the activities needed to carry out the plans and monitoring the
results of the plans through feedback.

Organization Organogram
Management Team
For employee selection, below points will be considered for business operation:

1. Manpower selection prefers technically sound people.

2. Smart, energetic and vast knowledge around famous places around the world will be preferred for
manpower selection.
----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

Job Responsibility
• Two central departments will report to CEO/Managing Director.

• CEO will make decisions and set goals.

• Logistics department’s responsibility is to make sure the developers constantly maintain our app and ensure
tour guides operations and activities based on their location.
• Dispatch team is set for emergency operatives to assist the tour guides in any possible trouble.

• Manager’s job is to make sure the marketing intermediaries spread our app is widely known and engage in
any necessary activities to make the app more appealing to customers.

• Customer support is as it is, assisting the customers with their needs through phone calls and text messages.
 Financial Plan
Uses of Funds

Facilities Costs ৳120,000

Equipment and Vehicles ৳325,000

Supplies and Advertising ৳49,000

Service Cost ৳13,000

Total Startup Cost ৳507,000

Working Capital Required ৳100,000

Total Uses of Funds ৳607,000

Sources of Funds  

Owner Collateral ৳50,000

Owner Savings ৳10,000

Equity ৳30,000

Total Collateral ৳90,000

Total to be Financed ৳517,000

Total Sources of Cash ৳607,000

Income Statement
 Balance Sheet
Assets Liabilities and Owner's Equity
Cash                                 30,000 Current Liabilities                                  20,000

Inventory                         40,000 Loans and Long-term Liabilities           50,000

Furniture & Fixtures         50,000 Owner's Equity                                     50,000

 Total                120,000 Total 120,000

Break even point= 90000/1500= 60 units

 Limitations

Website Infrastructure Security &

costs costs Fraud

Advertising Customer
costs trust
 CONCLUSION

Explore will be the first priority for online tour guide seekers
those who want to have a hassle and risk free path indicator for
their destination, also it will be a income earning source for us.
THANK
YOU