Professional Documents
Culture Documents
Religious tourism in one of the biggest sectors of tourism in Bangladesh. This tourism is
often considered the oldest form of tourism. Hajj and Umrah are the biggest and shinning
area of religious tourism in this country. Hajj is one of five core foundations of Islam. It
becomes foroz for a Muslim when he has enough money and becomes capable for
performing Hajj. Bangladesh is one of the Muslim majority countries and for the most
Hajj pilgrims it is the fourth one after Indonesia, Pakistan, and India. Umrah is another
big part of religious tourism, people visit holy places in Makka and Madina for two
weeks or few more days during Umrah period. Travel agencies play vital role to manage
Hajj and Umrah activities in Bangladesh. In our country travel agencies act as tour
operators themselves. So, the activities of tour operators and travel agencies are almost
same here in Hajj and Umrah field. There are more than ATAB registered 3000 travel
agents do tour operating activities in Bangladesh and around 1500 agencies are registered
as Hajj and Umrah agent according to HAAB. The tour operator activities are important
for our religious tourism because this agencies or tour operators act as private
organization mostly. Every year more than 95% Hajj pilgrim go for Hajj from these
private organizations and for Umrah pilgrims it is 100% though. So, finding out the
activities of tour operators in Hajj and Umrah section will be much helpful for gaining
Hajj and Umrah and Bishwa Ijtema these three can be defined as major religious tourism
areas for Muslims in Bangladesh. There are 23,71,675 million pilgrims performed Hajj in
2019 year from all over the world. At this moment more than one lakh pilgrims perform
Hajj from Bangladesh every year. This year 1,27,106 pilgrims went to Saudi Arabia for
doing Hajj from both government and private agencies. So, it is one of the major sectors
of economy for the country and off course it has also many impacts on some other sectors
too. It is also challenging for government to maintain the total Hajj process. The impact
of tour operators as well as the Hajj agencies are huge where almost 1,500 private
agencies and more than lakh pilgrims are related. Hajj sector is a huge more than
expected for anyone. Besides the number of Umrah pilgrims are also increasing day by
day now. People become interested to visit holly places Makka and Madina with three
times lower cost than Hajj. During winter season more people go for Umrah because of
suitable weather. So, this internship is a step to full fill the idea of the activities of tour
Internship is an important part of MBA program for the students of Tourism and
travel agency business specially in religious tourism sector. Doing internship in a travel
agency as well as tour operators is a big opportunity for applying theoretical knowledge
with practical experience. The duration of the internship period was three month which
carries a best learning process to know about a tourism organization properly. This
internship report has been assigned to me by my advisor Dr. Md. Shariful Alam
Khandakar with a view to have an in depth understanding of the topic. I have worked in a
reputed Hajj agency M/S. Dhakar Tari as an intern and I have got vast opportunity to
Problem Statement
The problem I observed during my internship is facing various types of behavior from the
pilgrims. Specially the Hajj pilgrims during my internship period, in this year total 300
pilgrims went for Hajj from this agency. The expected behavior form 300 people cannot
be same, some of them live in the city doing job in public and private organization, some
of them came from rural area doing business or retired person. They came to office
regularly for different purpose, often they came to me and ask for providing unnecessary
documents to them such as visa copy, bank register certificate even I was busy with
Another big problem I faced that I was infected by Dengue, serotype DENV2 during
internship period. I had to admit to hospital and could not attend in the office for two
My internship was started during rush time of Hajj period when the agency and the
pilgrims were taking final preparations This fact itself is definitely not a problem, but
taking some challenges during rush time of an organization can effect on performance.
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The main objective of the report is to gather practical knowledge particularly regarding
any
travel agency and its operations. Theoretical classes of MBA program provide us
knowledge regarding theories and models whereas internship program gives us the
chance to view those systems and their operations based on theories and models in
practice. Apart from this broad objective, the other objectives of this report as follows:
organization.
To be familiar with the operation and management systems of the travel agency.
To gain knowledge about how to face different customer behaviors within a time.
The area of the study is M/S Dhakar Tari in Purana Paltan, Dhaka and the Hajj office in
Ashkona, Dhaka opposite side of the airport. This report is a descriptive study which tries
to focus on the theories and practices of the activities of tour operators in Bangladesh. In
connection with this effort, a case study has been conducted on a Hajj agency.
It is not an easy task to prepare this report on the topic like this in a short period. The
limitations of the study are as follows:
The duration of this internship was not enough to cover all aspects of tour
operator activities.
understandable.
Introduction
Tour operators are responsible for organizing and selling the services specified and
advertised in a tour package. Tour operators offer packages are developed for and
marketed directly to the general public. For Hajj and Umrah they create special tour
packages for interested person. Sometimes, the packages are designed to the
specifications of a travel agent who markets them under the agency’s name through
season, which collectively is termed as a tour program. Packages may cater to individuals
or groups. For Hajj there are no way to offer individual packages, pilgrims must go with
groups for doing Hajj. For Umrah packages can be offered for individual but tour
operators offer lower cost if they go with group. As I mentioned before in Bangladesh
travel agencies act as tour operator so travel agents offer those packages themselves for
Hajj and Umrah and keep communication with the intended persons. In this chapter the
concept, definition and types of tour operators related in religious tourism and the types
A tour operator is a private retailer that provides tourism related services to the public on
behalf of suppliers such as hotels, airlines and package tours. In addition to dealing with
Hajj and Umrah tourists most tour operators have a separate plan devoted to making
constituent of the tourism industry. The tour operator is a partner in the distribution
channel for catering to out bound, inbound & domestic tourists. The business of tour
operation is integrated with other tourism business as it is a linking point between the
tourists and other service providers. The role of tour operators also has become diverse.
They work as agents, promoters & image builders of the destinations. Many tour
operators offer only these religious tours for public and they are known as Hajj agency.
They need to be licensed from MORA for becoming Hajj agency. For Umrah business
agents also need to be licensed from MORA. In Bangladesh some tour operators have
A tour operator or travel agent can be defined as any person or organization which
organizes and sells travel to a customer. In Bangladesh Hajj and Umrah agency can be
defined as organization which offer packages for Hajjis and maintains all house,
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transportation, airlines contracts for doing Hajj and Umrah. These tour operators also
responsible for looking after the pilgrims in abroad. The tour operator is a vital link
between tourists and the primary service providers. It also acts as a destination promotion
agency.
We know Tour operators are basically categories into four types, inbound, outbound,
domestic and ground operators. The travel agencies and tour operators do different
activities but for Hajj and Umrah sector in Bangladesh Hajj and Umrah agencies are tour
operators themselves. These agencies are depended on some other organizations also.
Hajj agencies: Hajj agencies in Bangladesh offer Hajj packages to the pilgrims and
responsible for every other process during Hajj departure and arrival. These agencies
need to organize all services house, transportation in abroad and visa, ticket process for
the hajjis. They also organize Umrah packages with using another agency’s Umrah
license.
Umrah agencies: Umrah agencies need IATA license for starting Umrah services. The
offer short time packages like 7 to 20 days. They can organize the Umrah pilgrims
themselves or transfer them to Hajj agencies as some Hajj agencies do not have Umrah
license.
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Ticket agents: These organizations do only ticket business not offering any Hajj and
Umrah packages. They sell tickets to Hajj and Umrah agencies. The can offer individual
agency unless. Even government employees try to ignore government management Hajj
process unless government offers him or her cost-free Hajj service. It is hard for
government to find out around 5000 pilgrims for them where more than 1,20,000
pilgrims perform Hajj through private agencies. The group leaders are often
At this moment more than 1,500 private Hajj agencies available in Bangladesh but every
year maximum 600 agencies can find Hajjis. It will be hard for a Hajj intended person to
agencies offer very much lower cost offer than declared minimum Hajj package by Hajj
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Ministry but actually it is known as ‘Fitra’ where pilgrims will be placed in a hotel which
In this modern age the whole process of performing Hajj and Umrah is done in online.
Pre-registration
Registration
HMIS
IBAN Payment
Accomodation Contract
E-Gate Account
E-Hajj Account
Tickets
MOFA
VISA
Pilgrims Departure
As the Hajj and Umrah process are done by online progress so they are highly depended
on these IT services:
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process for Hajj process. E-Serve system was developed by a BUET team back in 2016.
E-Gate: This service is for South Asian countries. Hajj agencies do contract process with
E-Hajj: This is the biggest online area for Hajj and Umrah process. The IBAN bank
payment, making official pilgrims list, accommodation, transportation, food deal and
M/S Dhakar Tari is a reputed Hajj agency for providing great services to Hajj and Umrah
pilgrims. It is run by a team of young and energetic employees fully experienced with
modern day's travel trade and its practices. M/S Dhakar Tari an HAAB and ATAB
accredited Travel and Hajj Agency in Bangladesh. The office of M/S Dhakar Tari is
centrally located in the hub of Purana Paltan area, within close proximity of tour
operators and arilines offices in Dhaka. The office is well appointed with the internal and
networking. This agency manages all Hajj and Umrah packages and acts as tour operator
itself. M/S Dhakar Tari provides Umrah services in almost every month except Hajj time.
Around 50 pilgrims perform Umrah in every month with M/S Dhakar Tari. This agency
provides closest accommodation near the Haram Sharif so Hajjis can go and return from
History
M/S Dhakar Tari stared the journey in 2008 with getting trade license which is required
to open as travel agency. After a year it was permitted as travel agency. Then in 2013 it
acquired Hajj license finally. M/S Dhakar Tari continuing Hajj and Umrah services
successfully for the last six years. Pilgrims become so satisfied and they advise their
relatives and friends to contact with this agency for performing Hajj and Umrah.
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Now in every year the number of pilgrims is increasing and, in this year, there are 300
Year Pilgrims
2013 185
2014 146
2015 184
2016 212
2017 175
2018 221
2019 300
The vision of M/S Dhakar Tari to be the market leader in terms of Hajj and Umrah
service. Then air ticketing themselves and ensure maximization of the potential
customers to increase the profit. The Training facilities will be upgraded more in future
with using more larger area. The mission is to focus on the customers’ demand and
ensuring quality through Good Servicing Practice (GSP) and by using extensive
promotional activities to achieve the goal of religious tourism sector and air ticketing
sector. They will be increasing the effectiveness of staff to serve pilgrims, and
Goals
Incorporating latest technology and quality service to improve quality at all times.
Objectives
Packages are designed carefully taking your requirements in mind to provide the
Improving staff skills on the ground to ensure that high-quality services are
Information Desk: Intended pilgrims can get enough information form the information
desk. Usually rural area pilgrims cannot get information about Hajj and Umrah before.
They can be helped with getting information about processing required documents like
Helping with prerequisites: Customers get help for preparing prerequisites of Hajj and
Budget Packaging: M/S Dhakar Tari offers two types package for Hajj so pilgrims can
Catering Service: The catering service from M/S Dhakar Tari is excellent in abroad.
They have their own covenanted cook for serving food to the pilgrims.
Training Facilities: The arrangement of training for the pilgrims before leaving for Hajj
is noticeable. Pilgrims will get to know about every step of Hajj and Umrah before
departure.
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Population Selection
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Study on this large area will be started by applying direct approach of exploratory
research design, where, one major non-disguised method will be used to collect primary
data at initial level. I had opportunities to meet with other agency proprietors and
directors during attending Hajj, HAAB office and besides the office of M/S Dhakar Tari.
The interviews will follow an unstructured questionnaire where opinions of the agency
proprietors and pilgrims will be considered to gain clear insights about key variables
which are associated to form and explain the cognitive, affective and behavioral mental
Data Collection
Data have been collected from two sources. These are as under:
Primary source
Secondary source
Face to face conversation with the Proprietor of and director of M/S Dhakar Tari
Text book
MORA circulars
Internet
Questionnaire Design
I used open question, dichotomous question, hypothesis test for the tour operators
pilgrims/customers.
Research Questions
In order to achieve its objectives, there are a number of research questions that this study
will seek to answer from the proprietor of the travel agencies. These include:
Open questions:
How did you learn the skills you use in this business?
What were the major problems when you started this agency?
Where did you get the capital to finance this tour business?
How many Umrah tours do you offer per in a year besides Hajj?
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Dichotomous Questions:
Do you stay with you pilgrims during Hajj & Umrah in Saudi Arabia?
Do you feel challenge with other tour operators in Hajj & Umrah area?
Do you think IBAN is secured payment system for Hajj & Umrah process?
Sample Size
Since, there are opportunities to meet with tour operators and pilgrims together. So, the
sample size will be divided by two sections. The sample size for tour operator is 20 and
Hypotheses:
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Considering the aim and objectives of the study following hypotheses have been set. Here
H₀ means null hypothesis and H₁ means alternative hypothesis.
H₀: Hajj Ministry is not maintaining Hajj and Umrah process properly for some reasons.
H₁: Hajj Ministry tries to maintain but it is hard to success in this kind of large area.
RQ2: What is the main reason for the problems mostly during Hajj time?
H₀: The negligence of Hajj agencies is the main reason for the problems mostly during
Hajj time.
H₁: The negligence of pilgrim themselves is the main reason for the problems mostly
during Hajj time.
H₀: The agencies cannot finish the hotel and transportation management in Saudi Arabia
for the proper visa process.
H₁: The pilgrims cannot finish their payment progress and getting their passport in the
required time.
RQ5: Why pilgrims cannot get proper documents during departure time?
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I was appointed as the assistant of the director. My job was to handle the application,
creating the PID list and other options in HMIS. In the training program I met with all
300 pilgrims. I had to go to Hajj office sometimes and discussed with other tour operator
employees. I have worked in IT department of M/S Dhakar Tari. I used to handle the
IBAN payment and VISA process. Communicating with E-Gate and E-Hajj customer
HMIS E-Gate
Pilgrims Hajj
Training
Session Office
VISA
E-Hajj Process
Data are collected from the proprietors, director, manager and Hajj pilgrims, then Umrah
pilgrims during my intern period. The pilgrims as well as I met during my intern period
Data Analysis:
A mixed method is used to analyze the data. Descriptive statistics analysis will be
Graph 1: Gender
Gender
Female
44% Male
56%
Male Female
Among all Hajj pilgrims in this year, 56% were male and 44% were female.
Graph 2: Age
Age
199
56
41
00 4- 20 21 - 40 41 - 60 61 - 80 or
above
Among all pilgrims, wee see age group between 41-60 is the biggest one.
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Operational time
8
7
3
2
Less than 5 years More than 5 years More than 10 years More than 20 years
Operational time
How did you learn the skills you use in this business?
Learning Skill
Learning Skill
7
5
3
2
What were the major problems when you started this agency?
Problems
7
0
Financial Political Lack of Lack of support Lower pilgrims
experience
Problems
Where did you get the capital to finance this tour business?
Finance
Bank Loan
Partner sharing
Personal savings
0 1 2 3 4 5 6 7
Finance
How many Umrah tours do you offer per in a year besides Hajj?
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Umrah Package
Umrah Package
7
4
4
P a c k a g e a ft e r P a c k a g e a ft e r P ac k age i n ev er y Tw o p ac k age i n a
two months one month month si n gl e m o n t h
Do you stay with you pilgrims during Hajj & Umrah in Saudi Arabia?
40%
60%
Yes No
Do you feel challenge with other tour operators in Hajj & Umrah area?
Feeling Challenge
30%
70%
Yes No
Do you think IBAN is secured payment system for Hajj & Umrah process?
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IBAN Security
10%
90%
Yes No
85%
Yes No
80%
Yes No
hypothesis test
H₀ H₁
20
40 45
55
70
80
60 55
45
30
R1 R2 R3 R4 R5
90
Playing important role for religious tourism
10
100
The fraud agencies must be punished by Government
0
15
The visa process is smooth
85
5
Hajj Ministry should become more aware about the problems of Pilgrims
95
0 20 40 60 80 100 120
Disagree Agree
90
Guidelines during Hajj/Umrah
10
75
Hajj and Umrah management process
25
85
Communication system of this agency
15
90
Catering system of this agency
10
70
Accommodation system in Saudi Arabia
30
80
Transportation system during Hajj/Umrah
20
0 10 20 30 40 50 60 70 80 90 100
Dissatisfied Satisfied
SWOT Analysis
SWOT stands for Strength, Weakness, and Opportunity & Threats. So, this company’s
SWOT analysis is given below:
Strength:
Best quality service at reasonable price.
Secure transportation.
Guarantee services for the making all kind of visa in short time with low cost.
Weakness:
Limited area of operation
They have only two department financial department and marketing department.
They have lots of clients but some managerial problem they have the tendency to
lose them.
Opportunities:
Develop new service areas in religious tourism sector.
Threats:
Entrants of new agencies in market.
Economic inflation.
Until around 10 years ago the major problem of Bangladeshi Hajjis was falling trapped
into frauds. After taking all money from intended person, the frauds got away with all
payment. Hajjis from village sites specially faced this problem mostly because of the less
information than the city sites. Now total Hajj and Umrah process is happening in the
digital process. Bunking with Hajjis is not easy anymore. But old problem may be losing
day by day, with current digital process now we see pilgrims are facing new problems
that are smarter and harder to solve sometimes. Agencies need to set all house and
transport services in Makka and Madina around 3/4 months ago before the pilgrim arrival
for Hajj in Saudi Arabia. But many agencies fail to manage the proper house and
transport service within this time. Even if they manage there are some delinquencies
exist. Intended pilgrim will not get Visa if any single delinquency remains in the process.
Another big challenge is about flight ticket. Every agency wants wishful plane schedule
but it is so competitive to get it. Hajj Pilgrims face unexpected flight schedule and many
times their flight is cancelled because of poor ticket sale. Maintaining reputation and
networking level is so important for Hajj agencies neither in future number of customers
will be decreasing. Anyway, Umrah management is not much challenging like Hajj
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because the season for Hajj is one where people can go to Umrah in other ten months as
their wish.
Recommendations
M/S Dhakar Tari does not have a separate department for Umrah service. The employees
have to manage Hajj and Umrah both services from the same desk. It is troublesome
when both types of customer come together for services. So, it is recommended to rent or
buy a larger office where they can manage all services from separate departments. They
also must increase number of employees and other staff members as they are going to
start ticketing service future. They should listen carefully their clients in rush time.
Training program should not be done in a single day because managing 300 people in a
day is not easy task. Passport must be bought to do visa process instead of renting from
another agency. In recent years we see many pilgrims had to return from airport for
negligence of their agencies who did not attach proper documents with the passport so,
they must be careful about these occurrences. As a Hajj agency, M/S Dhakar Tari is
acting as a travel agency and tour operator both. So, they should keep in mind their
Conclusion
This report has provided some interesting insight into the activities of religious tour
operator specially in Hajj and Umrah sector. I had the opportunity to work, study,
research and make a report on this company during my internship. To summarize the
whole study, I would like to say that, this organization is giving a wonderful service to
the people in general and at the same time they are also trying to educate our people
about quality religious tour operating procedures which is, according to my concept, a
very worthy step and we should cooperate with them in this matter for our own benefit.
This company is trying to manage the overall travel activities program and they will
definitely progress with the modernization of business environment. Finally, I would like
to say that this internship report on M/S Dhakar Tari has increase my practical
Internship Program and made my MBA education completer and more successful.
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References
Chuck Y. Gee, James C. Makens, Dexter J.L. Choy. (1997, January 9). The Travel
https://www.atab.org.bd/
2019-112606-pilgrims-reach-saudi-arabia-1781257
Appendix
Agree or Disagree
Do you agree that tour operators playing important role for religious tourism in
Bangladesh?
Do you agree that Hajj Ministry should become more aware about the problems
of Pilgrims?
Satisfied or Dissatisfied
Are you satisfied about the total Hajj and Umrah management process?