Business Plan

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 Products and Services

 List and describe the products or services

you sell in terms of customer needs &
customer benefits
 how much the product or service costs,
and how you deliver it to the customer,
detailed price lists.
 Competitive Comparison
 Sourcing and Fulfillment
 Technology

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 Future Products and Services
Market Analysis Summary
 You need to explain the type of business you’re in.
 You need to know your market:
- Market Segmentation
- Target Market Segment Strategy
- Market Trends: Market Growth, How it’s changing
- Your customers’ needs
- Where your customers are
- How to reach them
- How to deliver your product to them.
 Industry Analysis: Industry Participants, Distribution Patterns
 Who your main competitors are? Buying Patterns?

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 How you stack up against them?
 Why are you sure there’s room for you in this market?
Strategy & Implementation

 We need to define our strategic

position:
- What do we do for our target
market?
- What makes you the best?
 Briefly outline how you’re going
to develop and maintain a loyal
customer base.

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Strategy & Implementation
 Strategy Pyramids

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Strategy & Implementation
 Value Proposition
 Competitive Edge
 Marketing Strategy
 Positioning Statements
 Pricing Strategy
 Promotion Strategy
 Distribution Patterns
 Marketing Programs
 Sales Strategy
 Sales Forecast
 Sales Programs

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 Strategic Alliances
 Milestones
 Company Summary
 Who you are and what you do.
 your vision and what you hope to deliver to
your market
 It should also state:
- When the company was founded
- When/if your company was incorporated
- Company Ownership: Who is/are the
owner(s)
- Company Locations and Facilities: Where
the company is registered

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- Where you do business
- A bit about your recent sales and growth
trajectory.
 Management Summary
 Organizational Structure: Describe the
organization of your business
 Management Team: Key members
 Summaries of your managers’ backgrounds and
experience—as brief resumes—and describe
their functions with the company.
 Management Team Gaps: Personnel Plan &
Strategy,
 Full-length resumes should be appended to the
plan.

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 Financial Plan

 Projected Profit and Loss

 Projected Cash Flow tables
 Important assumptions about
projections. 
 Balance sheet/Projected Balance Sheet
 Break-even analysis.
 Long-term Plan
 Every business plan should include

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bar charts and pie charts to illustrate
the numbers.
 Executive Summary
 Write this last.
 It’s just a page or two that highlights the
points you’ve made elsewhere in your
business plan.
 It’s a doorway to the plan
 After looking over your executive
summary, your target reader is either going
to throw your business plan away or keep
reading, so you’d better get it just right.
 Keys to success

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 A startup plan includes:
 Executive Summary:
 Company Description:
 Product or Service:
 Market Analysis:
 Strategy and Implementation:
 Management Team:
 Financial Plan:
 Build your plan, then organize it
 It is good for deciding whether there
is a business worth pursuing, but it is

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not enough to run a business with.
 Business Planning Advice

Size your business plan to fit your business:

Business plan should be customized as per the
purpose/need of investors .

Visit: www.bplans.com

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