Entrepreneurial Research on

Consumer Buying Behavior

 RESEARCH DATA

 Refers to the kind of necessary information to be

gathered in answering the objective of the research
work.
QUANTITATIVE DATA PRIMARY DATA

QUALITATIVE DATA SECONDARY DATA

 RESEARCH

 Is defined as a scientific investigation. It involves

collection, presentation, analysis, and
interpretation of gathered data.
 Different procedural steps in
entrepreneurial research:
a) Identifying the problem
b) Deciding on the type of data to be gathered
c) Evaluating how data will be collected
d) Gathering the data
e) Analyzing the data gathered
f) Making a conclusion and recommendations
g) Reporting the results of the research work
TYPES OF ENTREPRENEURIAL
RESEARCH

EXPLORATORY DESCRIPTIVE
RESEARCH RESEARCH

CASUAL
RESEARCH
 RESEARCH INSTRUMENT

SURVEY PERSONAL
QUESTIONNAIRE INTERVIEW

FOCUS GROUP
DISCUSSION
 TYPES OF BUYING BEHAVIOR

COMPLEX BUYING SIMPLE BUYING

BEHAVIOR BEHAVIOR

- The term complex simply indicates - Consumers buy goods that are low
that there are several variables priced and are not particular with
involved in the buying decisions the brand.
because the customers makes
critical evaluation of the different
variables.
 TYPES OF BUYING BEHAVIOR

BRAND-SENSITIVE PRICE-SENSITIVE
BUYING BEHAVIOR BUYING
BEHAVIOR
-Consumers buy products because
of their brands and seek to be - Consumers buy expensive goods

attached to the brand. regardless of their brand and equate

high price with good quality.
Reported by:
Ashley Perez