Serial Number Null Hypothesis Test P-value interpretation

1 Mean of country of origin = 50% Cross tab chi square test 0.484 Country of origin does not affects buying
decision

2 mean of brand should be less than One sample T-test 0000 Brand affects purchasing decision
equal to 3

3 mean of price should be less than equal One sample T-test 0000 Price affects purchasing decision
to 3

4 Var camera quality = Var Price Levene”s test- ANOVA 0.5552 camera quality is equally important for all
Mean camera quality = mean Price 0.703 price categories

5 Var battery = Var Price Levene”s test- ANOVA- 0.049 Battery life is equally important for all price
Mean battery = mean Price Welch 0.066 categories

6 No association between price customer Cross tab Chi square test 0000 Consumers are not ready to pay an additional
willing to pay for smartphone and he is price to purchase an iPhone.
willing to pay for an Iphone

7 No association existing between the Cross tab chi square 0.009 Consumers though satisfied with the current
Satisfaction with current smartphone brand will not likely to upgrade to the latest
and upgradation to the latest model of model of the same brand
the same brand

8 The coefficients of regression of price Regression 0.009 price and performance of the iPhone explain
and performance are zero variation in the value for money 15%

9 Factor Analysis can not be done Factor Analysis- KMO 0000 12 variables can be divided into 3 factors

10 Ranking of factors Descriptive analysis Battery life and Data Security are most
important factors