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Porter’s 5 Force Model

LOW

NEW ENTRY
THREAT OF
LOW
No suppliers as such for insurers High no of small and larger insurers exist and with
extensive and complex legal framework it is really
OEMs can be considered as diificult for a new player to effect much.
suppliers and they have limited
insurers to go

COMPETITIVE
SUPPLIER POWER RIVALRY BUYER POWER
MODERATE
MODERATE
Though high no of players exist in
insurance sector but market is
mainly controlled by 3/4 big

SUBSTITUTION
LOW players making this as an oligopoly

THREAT OF
and hence customers having low
Insurance business is going through last couple of purchasing power
century with no substitute found and it is expected
to go in such a way in near future

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