SWOT AND PESTLE ANALYSIS

Vita Nutrición Extract

By

 Rio Vallejo
Augustine Jessa Plasabas
Eduard Phil Esgana Orillo
John Michael G. Jamis
Neil Ian Esgana Orillo
 INTERNAL FACTORS
STRENGTHS (+) WEAKNESSES (–)
 Strong Partnership with Agri Suppliers  New Player in the Market
 Strategic Distribution Location  Funds Sourcing & Availability
 Competitive & Reasonable Pricing  Adequacy in Market Retail
 Customized Product Selling
 Community Partnership
 Enhance Distribution Network

EXTERNAL FACTORS
OPPORTUNITIES (+) THREATS (–)
   
 Increased in Market Demand for Health Supplement.  Ballooning Unemployment Rate
 Trending Health Concerns Programs  Declining Economic Growth due to Pandemic
 Continuing General Community Quarantine  Number of Existing Brands with greater distribution coverage.
 Proliferation of Mobile Delivery App  Increase in Inflation due to Pandemic
 DTI Program Promotion of SME  Direct Competition within our intended coverage area.
Political
 Modification of minimum safety
protocols as imposed by the Inter
Agency Task Force.
 Republic Act 11032 “Ease of Doing
Business that aims to streamline the
current systems and procedure of
government services
 The off-cycle rate cut as imposed by
BSP that is meant to strongly
encourage lending into those various
sectors that are vulnerable during this
pandemic.
Technological
 Availability of social media platform
for brand promotion and consumer
behavior evaluation.
 Upgraded production tools making it
easier to produce the said product.
 Mobile Media delivery app that
promotes convenient and easy access
for the consumers.
Economical Social
 Implementation of “Bayanihan Act”  The general view of the public towards
that enables the government to act health supplement have change
swiftly in identifying and positively in view of this pandemic.
implementing programs and targeted  Filipinos in general doesn’t have brand
measures together with sources of loyalty which can be viewed positively
funds that can be quickly disbursed. for new players in the market.
 The decline of Philippine economic
growth due to slower domestic
demand and disruption in tourism,
trade, and manufacturing according to
Asian Development Bank.
 According to Fitch Solutions, the
Philippine Economy is projected to fall
into recession this year because of
Covid-19 Pandemic
Environmental Legal
 Stricter environmental compliance  Health and safety protocols in place
and regulations for strict compliance.
 Gradual decadence of climate leading  Regulatory laws across all facet of
to either water shortage or business in response to this pandemic.
unpredictable weather.
 Land conversions from agricultural to
commercial and or industrial phase.