PROJECT PLAN

PRODUCT LAUNCH
 PROJECT BRIEF

Blue Sky Outdoor Living Stores is entrenched

in modernization from producing bicycle gears
and equipment to developing technologies that
make gears and equipment more comfortable,
lightweight and worry free.
The brand strives to constantly advance Blue
Sky Outdoor Living Stores world renowned
comfort, bringing customers the most advanced
technologies available in bicycle gears and
equipment today.
The project consists in developing an advertising
marketing campaign of the Blue Sky Outdoor
Living Store that provides comfort and relaxation
just by wearing them, because these characteristics
are invaluable and enables them to find one more
reason to relax.   
 ROLES AND
RESPONSIBILITIES OF
THE TEAM
 PROJECT MANAGER
Develop a project plan
Manage deliverables according to the plan
Recruit project staff

Lead and manage the project team

Determine the methodology used on the project
Establish a project schedule and determine each
phase
Assign tasks to project team members

Provide regular updates to upper management

 PROJECT TEAM MEMBER

Contributing to overall project

objectives
Completing individual deliverables

Providing expertise
Working with users to establish and meet
business needs
Documenting the process
 PROJECT SPONSOR

Make key business decisions for the project

Approve the project budget
Ensure availability of resources

Communicate the project’s goals throughout the

organization
 EXECUTIVE SPONSOR

Carry ultimate responsibility for

the project
Approve all changes to the project
scope
Provide additional funds for scope
changes
Approve project deliverables
 BUDGET ANALYST

Assist in defining the project

Gather requirements from
business units or users
Document technical and business
requirements
Verify that project deliverables meet the
requirements
Test solutions to validate objectives
 WORK PLAN SUMMARY

NOTE: YOU CAN LOOK AT THE GANTT CHART FOR TIMELINE REFERENCE
COSTING
 SURVEY INSTRUMENT

How did you hear about us?

Why do you cycle?

What do you like most about cycling?

What cycling event (if any) do you
frequent?
 P O S T I M P L E M E N TAT I O N R E V I E W
PROCESS

When you’re dealing with a lot of people and

asking them for criticism of the project, there’s the
potential to step on someone’s toes and create hurt
feelings that can creates some unpleasant political
issues within your team or organization.
Where else do you shop for your cycling
needs? What do you like and dislike about them?
What do you buy?
What will you use our cycle shop for?
That is why I am very clear that what I’m interested in
is not a personal attack, but a systemic overview of
process and how everyone together can work towards
improving this project. And the same reason why it often
helps to hire an independent party to collect the post-
project data.
Safe to say that with all my reliable team
members behind me, I can guarantee that
we will deliver the best product launch
there is.