Protecting Intellectual Property

S U B MIT T ED BY: M AR YAM SAJ I D

R E G NO : 171 /FB AS /B S IT / F 1 6
Contents
• Introduction
• Why Protect Intellectual property
• Importance Of Intellectual Property
• Types of Intellectual property
• Copyright

• Patent

• Industrial Designs

• Trademark

• Trade secret

• Importance of IP related to types

• Conclusion
 Intellectual Property
• Intellectual property (IP) refers to creations of the mind, such as:
• Inventions,
• Literary and artistic works,
• Designs and symbols,
• Names,
• Images used in business and commerce.
• The importance of intellectual property was first recognized in the
Paris Convention for the Protection of Industrial Property(1883).
• It is administered by the World Intellectual Property Organization
(WIPO).
 Why Protect Intellectual Property?
• Innovation and creativity are two abstract concepts
that apply in solid objects and everyday life.

• As the increase of businesses on internet, the theft to

intellectual property has increased.

• Three simple, yet mind thinking issues:

Lose income
Not registered, cannot complain
Consequences of delayed protection

• Therefore, common sense confi rms that they must be

protected in order to ensure their development.

• It motivates creators.

• It also ensures that the X ZY platform is secure for work.

 Importance of Intellectual Property
IP MAKES INNOVATION POSSIBLE

How are we going to protect it?

IP IMPROVES OUR DAILY LIVES

IP ENSURES QUALITY
 Types of intellectual Property
Copyright Patents

Industrial Designs Trade Mark

Trade Secret
 Copyright DEFINITION:
Copyright refers to the
legal right of the owner of
• It is a type of intellectual property that provides exclusive publication, intellectual property. In
distribution, and usage rights for the author.
simpler terms, copyright is
• This means whatever content the author created cannot be used or published the right to copy.
by anyone else without the consent of the author.
• It includes:
• Written work
• Art
• Music
• Architectural drawing
• Even programming
• The copyright protection vary from country to country, but it usually lasts for
the life of the author plus 50 to 100 years.
• Copyright registration is provided for optimal protection.
• This makes it easier to prove ownership of content.
 Copyright Example

• Any original content published on the Web is protected by copyright law. Example, if
you post a blog on the Internet, your content is automatically covered by copyright.
• Jeff Koons was creating an exhibit on banal everyday items and came across Rodgers’
photograph to create a set of statues based on the images. Koons sold these
structures making a significant profit, for which he was sued by Rodgers for copyright.
Koons responded by claiming the use of parody.
• The court came to the decision that the pictures were too similar and that a ‘typical
person’ would see that they were a copy.
 Patent DEFINITION:
A government authority
• Used to protect inventive ideas or processes, patents are what most often or license conferring a
come to mind when thinking of IP protection.  right or title for a set
• Work using for patent, period, especially the
sole right to exclude
• Should be new others from making,
using, or selling an
• Should be functional and operational invention.
• Should be innovative and show originality
• Online registration at World Intellectual Property Organization (WIPO).
• Patents are kept hidden from the public by the WIPO for a certain amount of
years.
• A patent owner rights during that period.
• 90% of patents are for improvements of existing patented inventions.
 Patent example

• Example is when Cisco System Inc sued Huawei Technologies for

violating several intellectual property rights, this resulted in an
agreement by Huawei to change its router and switch products.
This meant that Huawei had to make major changes to their
products which impacted their sales.
 Industrial Designs
• Industrial design protection applies to a wide range of products, such as
• Packages • Lighting equipment DEFINITION:
• Containers • Jewelry An industrial design right is
• Furnishing • Electronic devices an intellectual property right
that protects the visual design of
objects that are not purely
practical.

• The design should be original and novel and can be two-dimensional or

three (pattern, line or color).
• Provides protection for 10 years.
• Doesn’t provide protection for functional or technical features
• Registered industrial design prevents a third party from making, selling
or importing articles and having copies of your design for commercial
purposes.
 Trade Mark DEFINITION:
A trademark is a recognizable
insignia, phrase, word, or
symbol that denotes a specific
• A trademark can be a corporate logo, a slogan, a brand, or simply the name product and legally
of product. differentiates it from all other
• A trademark protects words, phrases, symbols, sounds, smells and color products of its kind.
schemes.
• Trademarking, contains some restrictions, it prohibits any marks of
"confusion" that already exist.
• A business cannot use a trademark or brand name if it looks similar, sounds
the same, or has the same meaning as that already in the books - especially
if the products or services are related.
• Registration of a trademark is gained by filing an application with the
proper government office.
 Trademark example
•  Trademark and copyright could overlap, but it can happen. Like, when a
graphic illustration is used as a logo, the design may be protected both under
copyright and trademark law.

• For example, few would think of bottling a beverage and naming it Coca Cola or
of using the famous wave from its logo. It is clear by now that the name "Coca
Cola," and its logo belong to The Coca-Cola Company.
 Trade secret DEFINITION:
A trade secret is any
• Trade secrets are proprietary procedures, systems, strategies or practice or process of a
other information that is that is kept confidential. company that is
generally not known
• It is used as a economic advantage over its competitors, i.e. outside of the company.
product’s internal research.
• Unlike a patent, a trade secret is not publicly known.
• Trade secrets are known as top secrets, are the classified
document of business-world.
• These are Protected by government agencies.
• Employees of companies requires to sign the non-disclosure
agreement when hired.
• If the secret is disclosed by any other cause then the protection of
the secret is removed.
 Trade secret example

• Example, The secret formula for Coca-Cola, which is locked

in a vault, it is a secret of the company which is not been
revealed.
All in one…
 Conclusion
• The concept of intellectual property and its protection is not very old. The
concept was found in late 19th century and become popular in 1970s.
• Intellectual property is itself defined as the new invention, ideas ,
technologies etc.
• Economists all around the world have agreed that intellectual property
adds huge value to subjects.
• As the start of 21 century, the importance of protecting intellectual
property has become more important, as there are now many ways that
intellectual property can be misused and abused.
• It has become most important part of the business world , especially in
developed countries, like USA, Australia, England.

Intellectual Property Organization of

Pakistan (IPO-Pakistan) was
established on April 8, 2005.
 Continued…
• Thus, intellectual property affects everyone whether you are a startup business
or a well-established association.
• So, in order to make sure the success of their businesses, all the countries
should have law to protect intellectual property.
• The laws should not be lenient or very rigid but should be balanced.
• Example, Most recently China has been accused of stealing approximately 250
billion dollars worth of trade secrets. The U.S. is beginning to impose tariffs $50
billion worth of Chinese exports as a response to ‘theft’ of the U.S. technology
and intellectual property.
• That’s why, it is crucial to protect your intellectual property.