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Siebel Systems: Anatomy of A Sale
Siebel Systems: Anatomy of A Sale
ANATOMY OF A SALE
5 C ANALYSIS
CUSTOMERS
COMPETITORS
COMPANY COLLABORATORS
CONTEXT
Oracle formed in
Company Direct Sales
1993
Aurum
World Leader in
CRM
Saratoga
$2 Billion Revenue
HOW CAN CARMAN SAVE DECISION
THE QUICK & REILLY BY THE
END OF THE DECEMBER PROBLEM
QUARTER?
01 02 03
Provide Quick & Reilly
ALTERNAT
Do deal with Quick a Provide Quick & Reilly
with seats from
new Siebel system with Scopus seats FleetBoston
software
IVES
EVALUATION OF OPTIONS
ALTERNATI 01 02 03
VE
Quick and Reilly would be FleetBoston and Quick
highly satisfied ould be highly satisfied
FleetBoston would
Pros be highly satisfied
Possibility of future Core values of Siebel ould
increase be upheld
• Alternative 03 is recommended for healthy relationships with customers in Present and Future
• cover the current loses.
THANKS!