Introduction and

Foundation of
Business Research
 Group Members
Name ID
▪ Jannatun Nayeema 2181011123
▪ Sefatul Alam Supto 2181011077
▪ Sumaiya Zahan 2181011045
▪ Habibur Rahman 2181011042

2
1.Introduction to
business research
• Research and business research
• Roles of business research
• Business research process
• Types of scientific research
 Inductive & Deductive approaches and
Global Business Research:
▪ Difference between inductive and deductive approaches to
theorizing
▪ Global businesses and its form:
- Importing and exporting
- Licensing
- Franchising
-Strategic partnership and Joint ventures
- FDI

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 Steps involved in
a Research
Process
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2. Foundation of
Business
Research:
• Problem in a research
• Research Problem
• Steps to writing a research proposal
 Main parts of research
proposal and some examples
of common types of variables

7
 Research
questions:
▪ Types of research questions with
examples
▪ Main purpose of research question
▪ Top 10 qualities of good academic
research
▪ Hypotheses

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 THANKS!