ROVER

ADVENTURE
CLUB
Live the adventure within…
GROUP MEMBERS
SAMEEA JAMAL
ABDULLAH ZUBAIR
ADIL FAWAD
AYSHA BINTE AMIN
BRAND NAME
 Rover stands for “Wanderer”

 Adventure is “thrill, hair-raising experiences”

 Rover Adventure Club is about enthusiastic, energetic

people with wanderlust.

 And their wanderlust is incomplete without going

through mystery & thrill, hence collecting lifetime
memories.
 SUGGESTED

THE LOGO

ACTUAL
 PERCEPTUAL MAP
Mysterious Tour
Pre-Planned Trips Spots
Safety

Madvacy

RAC

Simple Adventurous
Sightseeing Activities with
KTG Trips

Family Oriented Customized Trips Longer Trips

SITUATION ANALYSIS

 Rover Adventure hasn’t placed themselves as an

adventurous brand yet

 They haven’t worked on differentiation yet

 They provide customized trips with any activity you

require including paragliding, hiking etc.

 They believe in bringing people out of their comfort

zone

 Their trips are mostly to unique and mysterious places in

Pakistan
SUGGESTED DIFFERENTIATION
 We suggest that there are a lot of unexplored places in
Pakistan where adventurous activities can be done

 As their name suggests a person who is passionate about

travelling and seeks adventure

 We suggest them to place themselves around adventure

and build their brand persona accordingly