SIGNATURE ASSIGNMENT: Change Process Communication Plan

Carter L. Clark-Adams AET 560: Facilitating Change August 3, 2020

University of Phoenix D r. C h r i s t i n e N o r t z
 Charter Spectrum

Objectives of the Communication Plan

Target Audience of the Communication Plan

Introduction Frequency and Forms (Modalities) of

Communication Regarding the Change

Evaluation of the Communication Plan by Target

Audience to Determine its Effectiveness
Charter Spectrum
• Multimedia company
• Services over 45 million people
• Offers cable, internet , streaming, mobile phone, hotspot and
Apple TV
• Experiencing organizational change because of Covid-19
pandemic
• Allows employees to work from home
• Assists with pandemic vacation time
• Gives 120 hours for childcare assistance and sick time
• Helps each person with individual adaptability
 • Charter Spectrum will prompt knowledge in leadership and
employees about the issues of sick leave and childcare
Objectives assistance by analyzing the Families First Coronavirus
Response Act: Employee Paid Leave Rights.
of the
Communication • Charter Spectrum will build an understanding in leadership and
employees on how to improve adaptability skills.
Plan
• Charter Spectrum will impart knowledge
in leadership and employees on how
work will be done from home by
discussing the possible challenges that
can arrive when working from home.

• Charter Spectrum will raise awareness in

leadership and employees on how Paid
Time Off (PTO) can be used for
pandemic vacation time.
 Target Audience
of the
Communication
Plan
• Employees

• Leadership

• Stakeholders
• The Vanguard Group, Inc.
• Capital Research and Management
Company
• TCI Fund Management, Ltd.
• BlackRock Fund Advisors
• SSgA Funds Management, Inc.
Frequency and Forms Frequency Modalities
(Modalities) of • Daily • Company website
Communication • Weekly • Emails and business
• Monthly memos
Regarding the • Company newsletter
Change • Quarterly
• As Needed • Webinars and online
conferences
• Virtual meetings
 Evaluation of the Communication Plan byTarget Audience to Determine its
Effectiveness
Objective Did we How do you know?
deliver
?
Charter Spectrum will impart knowledge in
leadership and employees on how work will be done
from home by discussing the possible challenges that
can arrive when working from home.
Charter Spectrum will raise awareness in leadership
and employees on how Paid Time Off (PTO) can be
used for pandemic vacation time.
Charter Spectrum will prompt knowledge in
leadership and employees about the issues of sick
leave and childcare assistance by analyzing the
Families First Coronavirus Response Act: Employee
Paid Leave Rights.
Charter Spectrum will build an understanding in
leadership and employees on how to improve
adaptability skills.
 Charter Spectrum: undergoes organizational change
because of Covid-19; implements an organizational
plan; and develops a change process communication
plan.

Charter Spectrum establishes objectives.

Charter Spectrum establishes the target audience.

Conclusion Charter Spectrum establishes frequency and form

(modality) of communication.

Charter Spectrum provides an evaluation to the target

audience.
 References
CNN Business. (2019). Charter Communications Inc. shareholders. Cable News Network.
https://money.cnn.com/quote/shareholders/shareholders.html?symb=CHTR&subView=institutional

PhotoCollage
Community Tool Box. (2020). Section 1: Developing a plan for communication. The University of
Kansas. https://ctb.ku.edu/en/table-of-contents/participation/promoting-interest/communication-
plan/main