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  • Marketing's 4Ps To 4Cs To 4Vs Value Proposition Dimensions: Product Place Promotion Price

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    SIDDHANT TYAGI
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    The document outlines marketing frameworks that have evolved from a product-focused 4Ps approach to more customer-centric 4Cs and value-oriented 4Vs models. The 4Ps elements are product, place, promotion, and price. The 4Cs focus on customization, convenience, communication, and cost from the customer perspective. The 4Vs emphasize value creation, delivery through channels, communication of value, and value calculation.

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    4P.4C.4V.pptx

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    The document outlines marketing frameworks that have evolved from a product-focused 4Ps approach to more customer-centric 4Cs and value-oriented 4Vs models. The 4Ps elements are product, place, promotion, and price. The 4Cs focus on customization, convenience, communication, and cost from the customer perspective. The 4Vs emphasize value creation, delivery through channels, communication of value, and value calculation.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    195 views1 page

    Marketing's 4Ps To 4Cs To 4Vs Value Proposition Dimensions: Product Place Promotion Price

    Uploaded by

    SIDDHANT TYAGI
    The document outlines marketing frameworks that have evolved from a product-focused 4Ps approach to more customer-centric 4Cs and value-oriented 4Vs models. The 4Ps elements are product, place, promotion, and price. The 4Cs focus on customization, convenience, communication, and cost from the customer perspective. The 4Vs emphasize value creation, delivery through channels, communication of value, and value calculation.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    Marketing’s 4Ps to 4Cs to 4Vs Value Proposition Dimensions

    4Ps – MARKETING MIX ELEMENTS

    PRODUCT PLACE PROMOTION PRICE

    4Cs – Consumer Orientation

    Customization Convenience Communication Cost


    (Customer Need/Want) (Customer Distribution) (Customer Awareness) (Customer Charge)

    4Vs – Value Orientation

    Value Delivery Value Value


    Value Creation (Channels) Communication Calculation

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