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ENGLISH 8

Propaganda Styles
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"Propaganda has absolutely

nothing to do with truth”
-Joseph Goebbels.
 What is a 1
A type of message aimed at
influencing the behavior,
propaganda? opinions, and decisions of
people.
2
It doesn't necessarily have to
take a moral path and can often
be misleading and even
exaggerated.
3
Is hugely influenced by methods
of influence used in public
relations and advertising
 TYPES OF PROPAGANDA 7

1 2 3

Bandwagon Card-stacking Name-calling

 TYPES OF PROPAGANDA 8

4 5 6

Plain folks Testimonial Transfer

Glittering Generalities
BANDWAGON 9

1
Influencing people by telling
them
2 how everyone is using
the same product or is true
to the same ideology. This
encourages people to take
the same course of action.
BANDWAGON 10

It1 is a technique that is used

largely during elections.
Many people are often
influenced to vote for those
candidates or parties whom
the majority seem to be
supporting. These people are
also often the most likely to
succeed.
CARD-STACKING 11

1
Most companies use this
technique
2 in advertising by
highlighting the positives of
a product while downplaying
any possible negatives or
side-effects. It is truth in half.
CARD-STACKING 12

1
Many advertisers for drugs
and food items use this
technique effectively. The
advertisement will talk
about the evident positives
of the product on sale which
by implication makes it
appealing to a consumer.
CARD-STACKING 13

By
1 giving only part of the
picture, the goodness of the
product is highlighted
greatly. It is a technique that
is also used by political
parties to highlight the good
that they have done for their
constituency while never
mentioning the negatives.
NAME-CALLING 14

The
1 technique works in a
way that is the complete
reverse of glittering
generalities. The technique
used is such that it causes
an audience to create a
negative opinion about
someone because of the bad
opinions they hear of them.
NAME-CALLING 15

As with glittering
generalities, there is no
basis for the name calling.
PLAIN FOLKS 16

This technique works in a

way
1 to establish that the
speaker is regular and
ordinary and has the same
views and opinions as the
people he is appealing to. It
creates a sense of
camaraderie between the
speaker and his audience
which helps build belief in
the idea.
PLAIN FOLKS 17

1
This is a technique that is
used quite commonly during
elections. Most politicians try
to establish a rapport with
their voter group by creating
the image that they have a
lot in common.
TESTIMONIAL 18

When a famous person or a

celebrity endorses a certain
view, they testify to the idea
or the product. This is an
effective propaganda
technique that often works
wonders to influence an
audience.
TESTIMONIAL 19

This propaganda technique

is probably the most widely
used and the most effective
of the lot. When a celebrity
endorses a certain view, it is
more than likely that fans
and followers endorse the
same view.
TESTIMONIAL 20

This technique is effectively

used in politics but has even
more far reaching
consequences in advertising
wherein celebrity power can
actually increase sales and
brand value.
TRANSFER 21

When a product or an idea is

linked with another to create
the impression that they
share positive attributes, the
technique being used is
known as transfer. This
technique can be used to
create positive and negative
feelings about an entity.
TRANSFER 22

This propaganda technique

is capable of creating highly
emotional responses and
therefore, generally the
imagery for association
tends to be visual.
GLITTERING GENERALITIES 23

It uses vague words and

phrases used to attract and
influence the audience but
have no evidence of
existence in the real sense.
GLITTERING GENERALITIES 24

These words are emotionally

appealing, and mostly have
a positive connotation on
people.
GLITTERING GENERALITIES 25

It uses words that literally

sparkle (on the surface),
'cause they are successful in
convincing the people, but
have little or no real
meaning when pondered on.
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"Propaganda has absolutely

nothing to do with truth”
-Joseph Goebbels.
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Reference: • https://
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marketingwit.com/e
xamples-of-propaga
nda-techniques
• https://marketingwi
t.com/examples-of-
glittering-
generalities