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Deligram: Marketing 344 Section 8
Deligram: Marketing 344 Section 8
DELIGRAM Section 8
Meer Ehsan Billah 151 3366 030
Sudipta Chandra Dhar 133 0673 030
Muntasir Mohammed Ibrahim 163 1080 030
Tonmoy Sarkar 162 0178 030
Md Sayed UL Karim 171 2820 630
Ariful Islam Symon 172 1240 030
Introduction
• Online and offline service
• Shopping much easier and affordable
• Lack of response from female
customers
• Not aimed to attract the urban area
customers
• Ineffective return policy
• Lack of agents
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Comprehensive Analysis
Do the consumers know about the brand?
10%
[PERC
[PERC ENTA
ENTAG GE]
E]
Aware Unaware Other • Above 50% respondents are aware about the
services that Deligram is providing.
• Less than 40 respondents are not familiar about
the services yet.
• The rest are aware and most likely have a
p o s i ti v e a tti t u d e t o w a r d s t h e b r a n d s b e c a u s e o f
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Comprehensive Analysis (cont..)
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Segmentation & Targeting FR
Geographic Segmentation Demographic Segmentation Psychographic Behavioral Segmentation
Segmentation
Region- South East, London,North Age- 18-20, 20-30, 30-40, 40-50, Life Style cycle- User Status-Non-
west,East of England, 50-60. Adventurous, Trendy, user,Potential customer,
West Midlands, South West, Workaholic, Firsttimer, Indirecet
Yorkshire and the Humber, North Ecconomy-minded, competitors customer.
East,ast Midlands,England Status Seekers
Area Density- Urban, Semi-Urban, Sex- Male and Female Personality- Sincere, Loyal Status- Split,
Rural. Extrovert, Introvert, Shifting, Switcher
Competence, Rudded,
Sophisticated,
Price
Quality
Time
Ordering Time
Flexibility
Service
Location
FR
Attention Touchpoint Chart
Touchpoint Mapping:
1) Identify Each Customer Touchpoint:
• Simple
• Appropriate
• Relevant
• Meaningful
• Appealing
Consumer Perspective Analysis
• Brand
• Introducing recognition
both offline problem
and online Agreements with Agents • Not reached
channel in a broad
way
• Experienced
Expertise
• Kiosks
Breaking Traditional booths Facebook Activities
Businesses • Using
tablets
Advertising & Promotions FR
Print
Advertisment Digital
Marketing Introducing
New TVC
Newspa
Template
per
Editing Instruction
Count-Recount
s and Feedback
Agreement
13
FR
Advertising & Promotions
Posters
Billboard Advertising
Solutions: