Are you tired of trying to save money for your new

headphones or a trip to the mountains but ending up

spending it?

So were we, and which is why we decided to do something

about it
 89% feel that they can manage their money better

77% Make a new year resolution to manage

NEED GAPS money each year

69% Wish they had somebody to guide them

properly

80% Say that all money management plans they

make, don't survive beyond 2 weeks

90% Think that they will start planning their

money when they have a significant amount
 For whom are we doing this?
CLAUSTRO KAJAL
Student from PGP 1, loves travelling.
Impulsive spending doesn't let her travel
to her heart's content. She wishes to save
better, but is not able to follow a saving
plan properly.
EFFICIENT ESHAN
Student from CCC, a Perfectionist.
He keeps everything in his life planned and
organized, and wants to be a musician in
future. He wishes to manage his money
better, but keeps procrastinating.
ANGRY AHRAZ
Student from PGP 2, always tight on budget.
He gets a limited budget from home, and is not
able to spend enough when he goes out with his
friends. He tries to put some money aside to go
out, but ends up spending it.
 Te a m O c e a n B a b i e s

SaveX
Money Management, Simplified.
 MANAGING MONEY SEEMS LIKE A BIG
TASK, AND THERE IS A 'WILL DO IT
TOMORROW' TENDENCY.

“SAVING MONEY” AS A HABIT IS

OUR DIFFICULT TO SUSTAIN

INSIGHTS DON'T HAVE ENOUGH MONEY TO SAVE,

SPENT ON IMPULSE PURCHASES

FEEL GUILTY OF SPENDING WHILE ON A

PLAN TO MANAGE MONEY.
OUR PROPOSITION
What are we doing?

• A digital piggy bank that controls your expenditure

• Save goal-driven, tiny amounts on a daily/monthly basis
• Inculcate a habit of saving daily
• Gentle prompts to put money into various goal driven 'buckets’.
• Facilitated by UPI payments, to make transactions effortless
 How are we doing it?
Hit Your Personalised Goals
It’s nice to have a reason to put money away before you spend it
on activities or products you could have refrained from buying.
‍SaveX helps you set goals and track your progress towards hitting
them. This can be anything from buying a laptop to paying for the
upcoming party.‍
We will make sure you stash enough cash without feeling a thing.
Withdraw Your Money at Any Time
It’s your money, you can withdraw it whenever you want.
Just when you need money you can rely on SaveX to provide
help.
Where We Store the Money
Our application works on the wallet system, where the money
when transferred to your bank account is segregated and put
aside as savings.
There is a goal tracker where you can put in your goals and
track the progress.
There are also visual indicators like the progress bars for the
user to vary the efforts being put in.
.
Your Money is Safe with Us
DICGC. Deposit Insurance and Credit Guarantee Cooperation.
The wallet is not a savings account, but the money stored
would be under the purview of DICGC protection.
 CONSUMER JOURNEY

.
Efficient Eshan sets a goal of The app asks him to enter his
saving Rs.2000 for earphones  goal (here: earphones) to
establish emotional connect
He comes across our app with the purpose of saving.
(because of targeted
marketing efforts and installs Along with the goal the
it) amount to be saved is also
entered. The app asks for a
final confirmation
He is taken to the UPI Tadaa! The goal amount for
This Process is repeated each
payment interface, and The app allocates vouchers
month. his earphones bucket is
within 2 easy steps, the of partner businesses that
achieved.
savings are done, and the become redeemable once
If he wishes, he can add any
money is supposedly the saving goal of a
extra money to the 'additional Now he doesn't have to worry
“locked” in the app wallet, particular time frame is
savings' bucket which can be about having to manage extra
to not be spent throughout met.
as small as Re.1 into this money to spend on earphones,
the month. all guilt free.
bucket.
 TG
Students from Tier 1, 2, and 3 institutes consisting
of Urban student population, belonging to NCCS A,
B.

Phase 1

Target Tier 1 Institutes: Promote it directly on campus by direct

interactions, sponsoring events etc. Create social media buzz here,
and identify relevant influencers.

Go to Market Phase 2

Strategy Target Tier 2 Institutes: Promote it using the aspirational appeal

created by use in Tier 1 institutes. Sponsor college events, and
become a friendly brand, that is youthful and energetic.
 This will have the
Collaborate with benefit of extremely
brands to have a targeted audience,
'rewards' section on and help us charge
Revenue Model the App. a premium

An Innovative Revenue Model

that Incentivizes Savings: For each User can use these
successful goal points to directly
fulfillment, provide purchase from the
'reward points' to 'rewards' section
the user. of the app.
Let’s save it
ALL!