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AD APPEALS by Sumera
AD APPEALS by Sumera
PRESENTED BY:
BUSHRA SHARIQUE
AMMAR AHSUN
AFROZE SUMAIRA
Advertising
• Paid, non-personal communication
through various media by business firms,
not-for-profit organizations, and
individuals who are identified in the
advertising message and who hope to
inform or persuade members of a
particular audience
• Types of Advertising
– Product Advertising
– Institutional Advertising
Appeals
A quality that makes something
desirable or likeable.
What is an Advertising
Appeal?
• Refers to the approach used to attract
the attention of consumers and/or to
influence their feelings toward the
product, service, or cause.
• Something that moves people, speaks
to their wants or need, and excites
their interest.
• The underlying content of the
advertisement “movie script”.
The use of ailments,
diseases and painful
experiences.
Product, as a solution,
removes the “Agony”
Focus on a feeling of pain,
discomfort or restlessness.
Product presented as a
solution of all the problems.