ANALYZING SWOT

Lesson 3.1
Strengths

- Positive and controllable factors that

contribute to the business’ success.
- An internal resource or capability which
is needed to achieve the desired goals.
Examples:
Cheap raw materials
Skilled employees
Ease of management
Small capital outlay
Experience workforce
Business is located in an area with many
people living.
Weaknesses
- Areas where you or your organization may be
weaker than others.
- An internal barrier to achieve the desired
goals.
- Set of problems, difficulties or shortcomings
encountered by the business.
Examples:
Lack of working capital
Poor location
Inexperience owner
Establishment is old and looks out dated.
Limited space inside the establishment, thereby
limiting the number of customers it can
accommodate.
Opportunities
- Positive factors that are not within the
control of the business.
- Possibilities that you can take advantage
of to help you achieve your goals and
ambitions
- An external situation that could provide a
competitive advantage.
Examples:
Absence of similar products in the market.
New markets being developed.
There is strong support from the local
government for small and medium
businesses to expand.
Threats
- Negative factors that are beyond the
control of the business.
- An external situation which could damage
your space for attaining objectives.
- Things that may prevent you or your
organization from making a profit or
achieving your goals.
Examples:
Raw material shortages
Too many competitors
New methods of food production that are
better and more effective are coming out.
New technologies are available and are used
by competitors.