ORGANIZATIONAL STRUCTURE TRAINING

Coca-Cola Company
 HISTORY

• American corporation started in1892.

• The company also produces and sells other soft drink and
citrus beverages.
• First time in 1982, coca cola introduced to the
“OLYMPIC GAME”.
• Today they primarily engaged in the manufacture and sale
of syrup and concentrate for Coca-Cola.
• In the first year, they sold only nine glass of coca cola a day.
Which cost Five cents a glass.
• In America coca cola become the part of their life.
• In 1917 Coca-Cola was founded to be the worlds most
recognized trademark with a record of “3 million coke’s
sold per day”.
 PROFILE OF THE PRODUCT

 World’s largest beverage company

 The Coca-Cola company has its headquarter in Atlanta, Georgia.
 NO. 1 brand according to fortune.

Coca-Cola Thumps Up Limca Kinley Kinley Minute Diet

Fanta Maaza Soda Sprite
Water Maid Coke
 MISSION, OBJECTIVE, AND STRATEGIES

MISSION: OBJECTIVE:
• To refresh the world. Follow the structure for their Roadmap by depicting what they
• To create a moment of happiness in the family. have to achieve so as to keep accomplishing supportable, quality
• To create value and make a difference. development.
The main objectives was to be known all over globally, as a
business that conducts its duty responsibly and ethically.
STRATEGIES:
• Focused on increasing revenue and profit.
Used segmented revenue growth strategies. focused on increasing the volume of their beverages, they kept the price
affordable.
• Invested in their brand and business.
They invested their fund efficiently for both the quantity and quality for the improvement in the advertisement..
2015, they developed first global marketing campaign to support the trademark of coke, diet coke, coke zero.
 
• Simplified their company.
Reshaped their business. Analyzed the area where they could work smarter, faster and more well-organized. They gave
chance to their work to be more efficient in their work by removing the barriers.
 
• Customer analysis
Targeted the mass market. Tried to fulfill the customer expectation like a low price for the product, great taste ,
convenience and various choices.
 POLICIES AND PROCEDURES

Respect of human right is the fundamental value for the Coca-Cola company.

Policies:
 Respect for human right
 Community and stake holder engagement.
 Diversity and inclusion
 Freedom of association and collective bargaining
 Safe and healthy workplace
 Work place security
 Forced labor
 Wages, work hour and benefit
 Land rights and water resources
 Healthy lifestyle
 Guidance and reporting for employees
 
Procedures:
Resolution procedure- If there is any complaint then grievance policy and procedure should be followed. This policy and
procedure include formal and informal procedure to resolve the complaints.
 FUNCTION OF VARIOUS DEPARTMENT AND THEIR MANAGERS

 Production Department- Looks production of the company. All plant in the country is in under its control.

 Industrial relationship Department- It deals with the problem faced by the employee. Listen to the problem
of the employee and send them to high authorities and try to solve it. As it causes hurdle in the work process in
the company.

 Sales and Marketing Department- They make sure that the products are easily available in the market for the
customer and deals with the advertisement, promotion, and distribution of the product.

 Human Resource Department- In this department they take care of the efficient worker in the company.
They give promotion in job to those selected efficient workers which tend to give them satisfaction in their
job.

 Finance Department- This department controls the cost and price of the product produced in the company. it
also deals with the import-related issue. it is assisted by the sales and marketing department.
 SWOT ANALYSIS

STRENGTH:
 Brand equity- Awarded with the highest brand equity award. Coca-Cola company with its widespread global
presence and with unique brand identity is one of the costliest brands with the highest brand equity.
 Valuation of the company- Considered as one of the most valuable company in the world with a valuation
of around 79.2billion dollars. Includes brand value, number of factories and their assets across the world
which help to cover their operation cost and make a profit.
 Widespread global presence- It is present 200 countries across the world. Chances are, any country that you
go to, you will find Coca-Cola present in their market.
 Customer loyalty- With such a brand name, it is natural that Coca-Cola has got a lot of customer loyalty.
Got a huge fan following. Customers tend to prefer this drink over other beverages.
 Cont.

WEAKNESS:

 Competition with Pepsi- Pepsi is the main competitor. Coca cola is the strong market leader. The
competition between these two is so strong and Pepsi will not be going to give up so easily.

 Diversification of product is low- Pepsi had played smartly and diversified its product into snacks
segment like Kurkure and lays, and Coca-Cola is lacking in this segment.

 Not a healthy beverage- They are also aware of the fact that carbonated beverages are the main
reason for fat intakes and Coca-Cola is the largest manufacturer of carbonated beverages.
 Cont.

Opportunities:
 1. Developing nation- Developed nation has a high occurrence of Coca-Cola and these countries are gradually
moving toward healthy beverages. Countries like India which is a developing country and have a hot summer
tends to increase the consumption of Coca-Cola almost twice during summer.
 2. Package drinking water- With the consumption of water, hygiene becoming the major factor. Packaged
drinking water has initiated away in people’s attention.
 Supply chain improvement- The supply chain is the main cost sinkhole and transportation cost are always
increasing. Thus, Coca-Cola should keep safe watch in the supply chain and keep improving it to take down the
cost.

Threats:
 1. Raw material sourcing- Water is the main threat to Coca-Cola. The weakness of the coca cola was
assumed to use of pesticides or massive consumption of water. The threat is water scarcity is on rising, many
regions are facing the problem of water shortage, sooner or later there is a chance that people may raise finger on
this company.
 2. Indirect competitors- Starbucks, CCD , costa coffee is on the rise. These offer a healthy competition to
coca cola carbonated drinks. Healthy drink like Tropicana, energy drink like red bull giving a tough competition
and stealing the market share from it.
 SIGNIFICANT FACTOR OF SUCCESS

 Strong global presence

It is also sold in the vending machine, store, restaurants in more than 200 countries. Its
marketing tactics and global expansion strategies led it to dominate the world soft-drink market.
 Retail and distribution network
Coke has a strong network of a convenience store, fast food fountain, vending food store and
restaurant, etc., globally.
 Product innovation capabilities
It provides different product lines according to the specific needs, preference, and taste of the
customer such as Coca-Cola vanilla, Coca-Cola zero and Coca-Cola cherry, etc.
 Well recognized and cherished brand name.
Brand recognition is an important feature affecting its competitors. It's a brand name
recognized by 90% of the world today itself. The main brand name of Coca-Cola company is sold
worldwide and is known as the best-known brand name in the world.
 Cont.

 Retail and distribution network

Coke has a strong network of a convenience store, fast food fountain, vending food store and restaurant,
etc., globally.
 Product innovation capabilities
It provides different product lines according to the specific needs, preference, and taste of the customer
such as Coca-Cola vanilla, Coca-Cola zero and Coca-Cola cherry, etc.
 Well recognized and cherished brand name.
Brand recognition is an important feature affecting its competitors. It's a brand name recognized by 90%
of the world today itself. The main brand name of Coca-Cola company is sold worldwide and is known as the
best-known brand name in the world.
 PRODUCT PROMOTIONAL MEASURE
 Getting shelves

They purchase shelves in big departmental stores and display their products in. They are arranged in such a way which

show their product clearer and more attractive for the consumers.

 Eye catching position

Stores positions their freezers and their Coca-Cola products in eye-catching positions, which is visible clearly. Normally

they keep the freezers near the entrance of the stores.

 Promotion of sales

Company promote their product in different colleges and school’s café and sponsors their sports events and other extra

curriculum activities for getting promoted.

 PROMOTION POLICY OF EMPLOYEE

Promotion policy is yearly based in the organization, and it is given according to their performance.

TRAINING MEASURES

During the-job learning process they providing training and development programs, they make sure that everyone who

works with them has the resources they need to learn more and build their careers – and also they can have some fun

along the way. They want Coca-Cola to be a great place to work where people are inspired and motivated to be the

best they can be. To attract and retain the best worker, they recognize that they need to invest in their development.

Organization take training and development very seriously. they have continuously invested over the years with the

aim of strengthening the important area of business performance, giving emphasis on employee development plans,

internal talent management, leadership development for managers and employee performance management.
 SYSTEM FOLLOWED FOR PURCHASE OF MATERIAL

 To buy at the lowest price, reliable with desired quality and service.

 It maintains a high inventory turnover, by dropping excess storage, carrying costs and inventory losses occurring due to

weakening, uselessness, etc.

 It maintains the specified material quality level and uniformity of quality tends to efficient and effective operation

 They maintain a good relationship with the supplier

 “Right material at the right time in the right quantity of right quality at the right price from the right source”.
 HRD MEASURE

 Creating environment of learning and development

Coca Cola ensures that employee receives continuous learning and fast growth in their work. They create
an environment for the employees to have trust and respect for each other. A learning environment is important
for employee development and motivation for a good salary. providing employees with a learning
environment,
 Training policies
They are trained for three months after recruiting and also pay them salaries after three months they
become part of the firm. They also give training to the existing employee depending upon the condition.
 Cont.

 Employee engagement
To ensure that employee doesn’t feel frustrated company use employment engagement programs to keep
them motivated. Employees of one nation are sent to another nation to learn their culture. Such a program can
be a key to employee satisfaction.
 Payment and reward
This helps them in keeping the employee happy and satisfied. It is important to pay the employee fairly if
the company wants to attract an efficient worker. Besides financial compensation; pensions, healthcare and
holidays are also considered important for employee compensation.
 MANPOWER PLANNING

Coca-Cola empowered around 62200 workers in 2018 globally.

Current status of manpower :

 Skilled manpower.

 Director and CEO.

 Head of the departments.

 Manager and assistant manager.

 Supervisor.

 Unskilled manpower.

 Worker and labor.

 FUTURE PLAN FOR GROWTH OF THE ORGANIZATION

 Increase its market share with 160 other brands.

 Committed to better understanding the needs of this customer and
serving them better.
 Improve its technology and distribution of information and it helps to
improve the relationship between the Coca-Cola and customer.
 Focus on the long term and remaining flexible to suits the individual
need of the customer.
 It will focus on working across the globe to attract their customer with
an innovative new product.
 They also plan to expand their number of servings of their product.
 ADVANTAGE OF ORGANISATION STRUCTURE

 Shows the management structure of the organization at a look. It can also

display other organizational structures, such as relationships between
companies with common or affiliated ownership.
 Organisational charts are used to visualize and plan company re-organizations.
 It provides reference for employees to help them understand their role in the
organization, who they report to, and who reports to them.
 Counting other information, such as headshots, telephone numbers and email
addresses allows the organisation chart to also function as an employee
directory.
 DISADVANTAGE

 Less communication between the department which leads to less

coordination among employee.
 There is a chance that employee can get frustrated when they have to
work for more than one department which lead to lack of cooperation.
 The company must keep a watch on its competitors in the market and
try to enter in new sector.
 RECOMENDATION
 The company should make hindrance free arrangement for its customers/retailers to make any feedback or
suggestions as and when they feel.
 The company should focus to bring some more flavours like health drinks and other low-calorie offerings.
 Coca-Cola can also introduce some fruit-taste drink, as it has already entered the energy drink arena with “Burn”.
 The distribution channel is mostly through retail. Whereas the competitors also concentrate more on multiplexes,
pubs, and restaurants. Coca-Cola should try to increase its distribution channels in these areas.
 The company must keep a watch on its primary competitors in the market in order to be able to compete with
them.
 The company should use a new attractive system of word of mouth advertisement to keep alive the general
awareness in the whole market as a whole.
 MODIFICATION

Customer is the king because he has got various choices around him. If they are not

capable of providing the customer the desired result he will definitely switch over to

the other provider. Therefore to survive in this cutthroat competition, they need to be

the best. Customer is no more loyal in today’s scenario, so they need to be always on

their toes. So, they should provide the product what customer expect from them.
Thank You