Written communication in

business

Presented By
Dayana K N
Roll No: 4
1
 Overview
• Introduction
• Essentials of good business writing
• Business letters
• Standard parts of business letters
• Formats
• Conclusion

2
 Introduction
• Involves any type of message that make use of
the written words.

• Send in a language that the receiver can read

and understand

• Create records and reference sources

3
 Essentials of Good Business
Writing
• Unity
• Emphasize
• Completeness
• Clarity
• Conciseness
• Accuracy

4
Types of written communication in Business

• Letters
• Memos
• Fax
• Emails

5
 Business letters
• To establish a business relationship without
personal contact.
• To create friendly relationship with other
organisation.
• To provide record for subsequent reference.

6
 Who writes business letters
• Written from person/group known as sender to
a person/group known in business as the
recipient.
• Some examples are
• Business to business
• Business to consumers

7
 Why write business letters
• Persuade
• Inform
• Request
• Express thanks
• To recommend
• To formalize decisions

8
 Standard parts of business letters
• Heading
• Letter address
• Salutation
• Body
• Complimentary close
• Signature block
• Reference initials

9
Heading

• Shows company name, phone or fax number

and logos.
• Letter starts with the date, use the month-day
year.
• Writter’s name is omitted.

10
Letter address

• Personal or professional title

• Name of receiver
• Professional position
• Company address
• Complete address
• Begins a quadruple space after date line

11
Salutation

• Second line below the inside address and 2 lines

above the body

• Conform the gender and proper title

• If not to one person but to group or company “ladies

and gentleman”is used

• Use comas
12
Body

• Message of your letter

• Begins a double space after salutation

• Paragraph are single spaced

13
Complimentary close

• Phrase used to close a letter

• Should reflect formality of your relationship

with receiver

• Yours sincerely,yours truly

14
Signature block

• Consist of writer’s name quadruple space

below the complimentaryclose

• Placed legible in space provided

• Business or professional title may be used

15
Reference initials

• Consist of key board operator’s initials keyed

in lower case

• Identifies the person involved in preperation of

such documents

16
 Format of Business Letters
• Full Block

• Block

• Semi-Block

• Simplified

17
 Conclusion

• writing contributes significantly in one’s

success in any business or profession

• Requires clear thinking, thorough knowledge

of situation and clear expression

• Business letters ensure for conveying accurate

and detailed message
18
THANK YOU

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