Pinnacle Connect LLP has its footprints in Digital Media, Events and Publishing.

A brainchild of highly experienced professionals, well-

versed in the mores of the media industry, Pinnacle Connect has a vision that seeks to successfully manifest itself into various verticals of
this multi-hued trade.

Offering a fresh perspective to long established norms, the company promises to bring forth ideas, concepts and products which are in a
league of their own.

With its vast database, the company promises to offer its clients an unswerving reach to the target audience along with development and
execution of customized and branded events.
With a theme of “Excellence in Wellness”, International Wellness Conclave embarked it’s presence in India in 2018. The idea behind
conceptualizing this 2 day conclave was to present India as a new wellness destination.
IWC brought the experts from health, wellness and beauty segments to give insights on the way forward for this emerging segment at a global
level.

The conclave was inaugurated by Sh. K J Alphons, Minister of Tourism, Govt. of India.

@internationalwellnessconclave InternationalWellnessConclave https://wellnessconclave.com/

 The event enacted as a major platform for the spa and wellness industry to interact, ideate and discuss the
possibilities of taking the industry to a new height and discover learning, innovation that is unique to the Asia/
Middle East region.
 

K. J. ALPHONS KENT RICHARDS BARRY WHITE DR. GITA RAMESH MELINDA YON
Hon’ble Minister of State for Corporate Operations Director Founder & Director, White Living & Ayurvedic Doctor of International Wellness
Tourism (Spa & Wellness) Former Head Global Operations Fame & Business Professional
Govt. of India Six Senses Hotels Resorts Spas Langham Hotels & Resorts Owner of Kairali Resorts

RAJESH KUMAR SINGH ANIL KHAITAN ANNE BIGING ANDREW JACKA ARPIT SHARMA
Director, Sammati Natropathic President Founder& MD Chairman, Asia Pacific Founder & CEO
WellBeing Centre PHD Chambers Healing Hotels of the World Spa & Wellness Collation Seven Seas Spas
Glimpses from the 1st Edition
Glimpses from the 1st Edition
Glimpses from the 1st Edition
Glimpses from the 1st Edition- Gala Dinner
Product placements by partner brands
Promotional Posts on Social Media Handles
Promotional Posts on Social Media Handles
Promotional Posts on Social Media Handles
Post event promotion on all mediums
International Wellness Conclave
The 2nd Edition
Come October 2019…

Keeping it’s core same as last year,

i.e. “Excellence in Wellness”, IWC
2019 will aim at highlighting India’s
role in shaping the wellness scenario
globally.
While the conclave promises to continue and enact
as a platform for the spa and wellness industry, this
edition will address the various challenges faced by
wellness fraternity in terms of training, services,
products and technologies across the world and
possible solutions to these questions.   
It will also focus on the pillars
of Indian wellness – Ayurveda,
Yoga, Naturopathy, Unani,
Siddhi and also Homeopathy. 
International Wellness Conclave
The 2nd Edition
Promotional Plan
 PROMOTIONAL
PLAN

With IWC 2019, we plan to go a step ahead and establish it as a “talk of the country.”

Different mediums and methods will be activated for the promotion:

Digital

Social
PR
Media

Influencer
Radio
Tie-Ups

Co-
promotion
Print Television
on Sister
Portals
 Co-promotion on
Social Media Influencer Tie-
Digital (May-Oct Television PR (October- Print (October Sister Portals Radio (October
(August-October Ups (October
2019) (October 2019) November 2019) 2019) (September- 2019)
2019) 2019)
December 2019)

GlobalSpa
Website, Pre event Buzz
Website Contest Pre-event Buzz Print Newspapers Bloggers
Social Media & with contest
Print

PeakLife
Weekly Content Episode on-air Website, Post event
Digital Writers
Emailers promotion with repeats Social Media & feature
Print

Speaker
Promotion

Registration
Promotion
International Wellness Conclave
The 2nd Edition
Proposal for Hospitality Partner
Benefits of Association

Networking opportunity for the brand to collaborate with the Indian

and International wellness industry.

Direct interaction with the end consumer during the sessions.

Branding and good brand fit during the evening gala affair.

Product placement opportunity

Multiple media support from all company brands - digital, social

media and print

Opportunity to get insights on the Indian Wellness market.

Exclusive promotional e-mailers to be sent out to +1.30 L database

The pre-event weekly emailers to have the partner mention

Requirements from the Hotel Partner

• Welcome ceremony for the IWC speakers

• Welcome letters to be placed in the rooms
• All the Banquet space for the conclave for Two Days on the first floor.
• Banquet space to accommodate 100 pax with stage set up
• Round table seating
• Pre-function area for networking and stall space
• Need open area for displays of participating brands
• Networking area
• Running Tea, coffee along with cookies and sandwiches for both the days – morning and evening
• Lunch for both the days of conclave
• Special rates for Buffet dinner (In case, required)

• Banquet space for a cocktail dinner with 200 people on Day 2

• Networking Dinner and cocktails for 200 people
• Space for stage set up- need a night prior for the set up.
• Display area for brands
• Networking area
• F&B
• Mix of veg and non veg- snacks and main menu
• Mixes for drinks, soft drinks, mocktails, water and soda
• Special rate for liquor
• Bar set up
• Rooming
• 30 rooms nights
• Airport pick up and drop for the selected delegates
• Complementary wi-fi access for the delegates in banquet and PFA space
Deliverables to the Hotel Partner

Hotel to be acknowledged as the Hospitality partner of the event during all the communications of the event.
 PRINT DELIVERABLES
Deliverables Hospitality Partner
• Pre event ad in the following magazines
o Peaklife Logo presence
o GlobalSpa
o Millionaire Asia
• Post event coverage in following magazines
o Peaklife(4 pages)
o GlobalSpa (4 pages)
Yes, with logo, hotel mention, quote and photograph of
o Millionaire Asia (4 pages) SPOC

PR DELIVERABLES
• Event to be attended by national and vernacular media personals. Yes

DIGITAL MEDIA DELIVERABLES

• Hotel Story on the website, to be shared further on social media Yes, 1

• Rotating web banner on the IWC website Yes, during the association period

• Hotel logo/mention to be part of the promotional e-mailers Yes, all

 SOCIAL MEDIA DELIVERABLES

Pre-Event

Deliverables Hospitality Partner

• 15 day pre-event promotional campaign on social media. Yes

• Logo presence or brand mention in the social media creatives Yes

• Brand hashtags to be followed for the event Yes

On Ground
• Insta stories for the hotel during the lunch and dinner time (content can be discussed and mutually Yes, 2 posts
agreed upon)
• Hotel hashtags to be followed for the event Yes

Post-Event
• Throwback images related to the event 3 posts

EVENT DELIVERABLES
Deliverables Hospitality Partner
• Logo presence in e-invite, delegate badges, room drop welcome letters and other collaterals Yes
• Logo presence in branding collaterals like registration backdrop, media wall, branding elements (for entire Yes
event)
• Hotel GM or senior rep to be part of one of the sessions Yes
• Brand AV to be played in loop, on the plasmas Yes, 60 sec
• Hotel mention in the event Script Yes
 EXCLUSIVE DELIVERABLES - PRINT
Deliverables Hospitality Partner
• Editorial story in GlobalSpa 3 page
• Ad space in PeakLife 1 page

SOCIAL MEDIA
• GlobalSpa: Dedicated posts for the brand, to be consumed within 3 months 3 posts

DIGITAL

• Brand story on GlobalSpa website and to be shared further on social media handles Yes, 1.
• Dedicated e-mailer for the hotel to be released on the exclusive database Yes, 1
• Coverage of the event in the Peaklife and Globalspa Online with special mention to the Hotel. Yes
• Hotel mention in the post event e-mailer to be released Yes, 1
• Senior rep interview on PeakLife Digital, to be co-promoted on social media Yes, 1
• Rotating web banner on the GlobalSpa Website (pot-event) Yes, 20 days
• Editorial story about the hotel in PeakLife and GlobalSpa each Yes, 1

EVENT
• Hotel logo to be part of home look and slide breakers Yes
• Hotel guests to be invited for the Gala dinner and the sessions.   Yes, 2 comp passes
 Thank you
@internationalwellnessconclave

InternationalWellnessConclave

https://wellnessconclave.com/