ADVERTISING TO KIDS

• Children experience advertising in many forms – TV, Billboards, Apps

& Games, Movies, Internet etc.
• The ads have always been a subject to debate as these are found to
have an influence on the consumptions patterns of the children.
• Most of the time, the children
never identify that these are all
marketing strategies to attract them.
TYPES OF ADS ENCOUNTERED
1. Television Advertising – most common form, colourful and
attractive ads are used to gather the child’s interest.
2. Promotions through movies – using kids movies as a way to
promote certain products by focusing on a particular brand or
product.
3. In-school Marketing – Marketers visits schools where they can
promote their product to a large number of children in a contained
setting.
4. Kid Clubs – used by firms such as fast-food restaurants to attract the
kids to their stores.
THE SITUATION
• Kids of this generation are exposed to media like never before. The
young children have a limited capacity for evaluating the credibility of
information they receive.
• Wide and uncontrolled marketing of fast food and other eatables
have resulted in an obese generation coming up.
• Kids are also exposed to ads focused on an adult audience
inadvertently.