Dabur India Ltd.

Presented by:
DEEPAK
B.COM IInd Year
SECTION – A
ROLL NO. - 2379
Company Profile

Dabur India Limited is the world's largest Ayurvedic & Natural

Health Care Company and one of India's leading Personal & Health
Care Companies with interests in Hair Care, Oral Care, Health Care,
Skin Care,Home Care and Foods. From its humble beginnings in the
bylanes of Calcutta way back in 1884 as an Ayurvedic medicines
company, Dabur India Ltd has come a long way today to become a
leading consumer products manufacturer in India. Over its 125
years of existence, the Dabur brand has stood for goodness
through a natural lifestyle.
Headquarters:
Dabur India Limited
Kaushambi, Sahibabad
Ghaziabad, UP
India - 201010
Dabur At-a-Glance
 Dabur India Limited is the fourth largest FMCG Company in India and
Dabur had a turnover of approximately Rs. 3390.9 Crore FY 09-10)
 3 major strategic business units (SBU) - Consumer Care Division (CCD),
Consumer Health Division (CHD) and International Business Division (IBD)
 3 Subsidiary Group companies - Dabur International, Fem Care Pharma
and newu and 8 step down subsidiaries: Dabur Nepal Pvt Ltd (Nepal),
Dabur Egypt Ltd (Egypt), Asian Consumer Care (Bangladesh), Asian
Consumer Care (Pakistan), African Consumer Care (Nigeria), Naturelle LLC
(Ras Al Khaimah-UAE), Weikfield International (UAE) and Jaquline Inc.
(USA).
 17 ultra-modern manufacturing units spread around the globe
 Products marketed in over 60 countries
 Wide and deep market penetration with 50 C&F agents, more than 5000
distributors and over 2.8 million retail outlets all over India
Manufacturing Facilities in India
Products
 HEALTH CARE
 PERSONAL CARE
 FOODS
 HOME CARE
 CONSUMER HEALTH--
OTC
 CONSUMER HEALTH--
ETHICAL
 Milestones:

 1884:Birth of Dabur
 1972:The company shifts base to delhi from Kolkata
 1986:Registered as Public Limited Company
 1994:Listed in BSE
 1998:Professional team inducted to run the company
 2000: Crosses Rs 1000 crore turnover
 2003:Pharma company de-merged to focus on core
FMCG business
 2004:profit exceeds Rs 100 crore.
 2005:acquires Balara strengthning oral care &
provided entry into Home care segments
 2006:Dabur figures in top 10 great places to work
 2007:dabur ranks Asia’s best under a billion
enterprises by forbes
 2008:acquires Fem Care Pharma entering the
mainstream skin care segment
 2009:strong growth momentum continued inspite of
economic downturn.   2009 - Dabur Red Toothpaste
joins 'Billion Rupee Brands' club
 Dabur Red Toothpaste becomes the Dabur's ninth
Billion Rupee brand. Dabur Red Toothpaste crosses
the billion rupee turnover mark within five years of
its launch.
2010:
 Dabur stock ranked 14th in Value 100 list, a ranking of
attractively-priced stocks of firms with real earnings.
 Dabur Amla Hair Oil & Réal voted as Most Loved FMCG

Brands with highest top-of-the-mind recall.

 Dabur Chairman Dr Anand Burman amongst India's Most
Powerful CEOs, placed at No. 41 on the list.
 Dabur India Ltd ranked as India's Most Customer Responsive

FMCG Company.
 Dabur Uveda ranked amongst most successful brands
launched in 2009 Brand Derby.
TEN YEAR HIGHLIGHTS
Continued..
Sales Figure
Year Sales(in crores)
2000 9822
2001 1000
2002 1200
2003 1285
2004 1236
2005 1417
2006 1757
2007 2080
2008 2396
2009 2834
2010 3417
Net Profit Figures
Year Net Profit(in crores)

2001 78
2002 64
2003 85
2004 107
2005 156
2006 214
2007 282
2008 333
2009 391
2010 501
 Performance Growth(2009-2010)
2009(in 2010(in % change
millions) millions)
Total Income 2830 3389.72 19.73%

Profit Before 444.84 602.83 35.51%

Tax
Profit After 390 502 28.71%
Tax

Earning Per 5.82 4.52 28.76%

Share
PEST ANALYSIS

Political
 Stable political government.
 Restrictions in import policies.
 Rise in customs duty on petrol & diesel.
 Partial withdrawal of stimulus packages.
Economical
 Growth in GDP
 Inflation rate
 Increase in disposable income.
 Indian FMCG Recorded 16% Sales Growth in Last
Fiscal.
 The FMCG sector is the 4th largest sector of Indian
economy with market size of more than 60,000 crore.
Social
 Rising
rural India.
 Consumerism.
 Demography.

Technological
 Volatility
 Research and development intensity
 Information technology
SWOT Analysis:

STRENGTHS:
Century Old Company and 125 years of experience.
Established Brand
Ayurvedic/ herbal Product line
Leader in Herbal Digestives where the product has
90% of the market share.
Innovativeness in Promotions.
More than 5000 distributors and over 2.8 million
retail outlets all over india.
Monopoly status in multiple product categories.
WEAKNESS:

Profitability is uneven across product line

Online presence is vital for success these days,

and lack of one is a limitation for Dabur India.

Dabur India’s R&D work is low and insignificant,

which is a major weakness in FMCG as it is
constantly creating new products.

Low penetration in rural areas in food, health

supplements and home care categories.
OPPORTUNITIES:

Extend Vatika brand to new categories like Skin Care

and body wash segments
Launch several OTC brands
Southern India Market
Exploring new geographical areas- local as well as
global
Oral Care Segment
Packaged food category.
 Increasing income level will result in faster revenue
growth.
THREATS:
Competition in the FMCG sector from well
established names

Other fields of medicine- Allopathic and

Homeopathic

Markets where Herbal products are not

recognized

Foreign products

Kerela-Hub of ayurveda
Thank You