Kitchenzaaa

Group - 2
 Business Concept
Skeptic about outside food?
Cook at your own comfort
We offer a Book - Pay - Use service

• Rental kitchen spaces for restaurants and individuals

(students, working professionals)

• Kitchens equipped with all the basic equipments you need to

get that delicious healthy food everyday

• Find them at your comfort near your working space

• User-friendly interface to get your bookings done hassle free

 Why Kitchenzaa?

● Convenient, Affordable, Hygienic

● Desire to cook fresh and healthy food
● Have gala time with your friends and food

Value Proposition

● Kitchen sharing at minimized cost

● Perfect opportunity for young chefs
● Hassle free cooking experience
● Enjoy distant homely cuisines
● Monetizing currently unused kitchen spaces from hostels,
PGs, Offices, etc
Come, Cook and Leave The Rest On Us..!
Stakeholders
● Restaurants
Diversity
● Working professionals/PGs Access
● Individuals Women from weaker sections of
(Individuals, Restaurants society
● Employees
Tier-1, Tier-2 urban areas)

Power
Changing the statusquo in food Redesign
industry
(Kitchen rentals)
 Target Segment
1. Students & Working professional Pilot Project – Pune,
2. Restaurants Bangalore

Strategy
• Conduct market survey in offices, colleges and areas
nearby to gauge interest and demand
• Open 2 kitchens spaces targeting identified customer
base
• Marketing : Advertising at institutes, PG’s, Nearby
Business parks
• Consumer Acquisition: Through online marketing,
promotional offers through app and referral schemes
• Pitch to college administration and PG owners
highlighting the monetization opportunity for unused
spaces
 Is the idea financially viable?
Revenue Sources
Bookings per slot Initial investment - INR ~ 9 Lacs
(3 kitchens)
Advertisement space provided to companies*
● 1 hour slots with buffer time
Kitchen rental to restaurants ● Number of slots available each day - 28
● Revenue per slot - INR 150
● Monthly commercial revenue - INR 25000
Unit Economics
For Individual - Rs. 80.36 profit per slot
For Restaurants – Rs. 5500
Long term plans
Subscription model
Break Even Analysis Premium amenities for customised services: Baking, etc
Small lounge area
Expansion to tier-1 cities - Mumbai, Delhi, Kolkata

Breakeven in 1.6 years

● Revenue from advertising not considered. It will start once we have a good customer base
Policy Heads
Employee Policy

• Working hours = 8 hours/shift

• One month notice to be given prior to leaving else last
month’s salary shall not be released
• Employee conduct with customers shall be warm and
professional
• Employees must refer to the ‘facility guide’ in case of
any discrepancy with customers
• Employees can avail 1 planned leave and 1 medical
leave per month. Can be availed in half day format
well.
Policy Heads

Customer Usage Policy

• 50% payment refund in case of slot cancellation

before 5 hours
• Handle kitchen property with care
• Charges apply for any damage to internal property
• Leftover food to be carried along with you
• No smoking and drinking inside kitchen premises
• In case of any discrepancies, Kitchenzaaa
manager’s say will be final
Opening soon!
Kitchenzaaa..