BASUNDHARA TISSUE

NAME ID
MIRZA MUHAMMAD ASIF SAKIB 1320707
MUSFIK SALEHIN 1320708
REFAT ARA AMIN 1320616
JANNATUL NAYEEM 1320533
MD. ABDULLAH BIN JUBAIR 1330359
OUR PRODUCT
 RESEARCH OBJECTIVE

Finding the reason of using Basundhara tissue

 Effectiveness of Basundhara facial tissue
Identify if there is any need for new product features
The satisfaction level of the customer
 RESEARCH FINDINGS AND ANALYSIS

Statement: Basundhara tissue helps us to reduce oiliness completely

42% Agree which

indicates people have
a positive attitudes
about this factor
 RESEARCH FINDINGS (Cont.)
Statement: I feel fresh after using Basundhara facial tissue

58

58% people
agreed on fact that 23

they feel fresh 11 11

after using this 0

tissue
RESEARCH FINDINGS (Cont.)
Statement: Basundhara tissue is the number one tissue in
Bangladesh

39
36

14
People have
7 difference in
opinion in this
4

LY
A GR
EE
AG
RE
E

DI
SA
GRE
E

DI
SA GR
EE

DI
SA
GRE
E
issue
NG OR LY
RO N NG
ST EE RO
A GR ST
ER
ITH
N
 RESEARCH FINDINGS (Cont.)
Statement: It has attractive packaging

50
45

Total 95% people

agreed on this matter 5
0 0

EE RE
E EE EE EE
A GR AG A GR A GR A GR
S S S
LY DI DI DI
NG R LY
RO NO NG
ST RE
E
RO
AG ST
ER
ITH
N
 RESEARCH FINDINGS (Cont.)
Statement: I feel they should launch a new type of tissue

62

38 100% people agreed

on the fact that they
should launch a new
0 0 0
tissue type
STRONGLY AGREE NITHER DISAGREE STRONGLY
AGREE AGREE NOR DISAGREE
DISAGREE
 RESEARCH FINDINGS (Cont.)
Statement: How likely you want to repurchase this brand

46

31

Only 52% people 21

agreed on this fact. That

means people have a 0 0

negative behavioral EE RE
E EE EE RE
E
GR AG GR GR G
attitude towards this NG
LY
A
OR
DI
SA
DI
SA
LY DI
SA

RO N NG
brand ST
A GR
EE
ST
RO
ER
ITH
N
 RESEARCH FINDINGS (Cont.)

Statement: How likely you will recommend this brand to your friend.

66

81% people have

positive attitude
towards
recommending this
15 15

6
0 brand to their friends.
STRONGLY AGREE NITHER DISAGREE STRONGLY
AGREE AGREE NOR DISAGREE
DISAGREE
 RESEARCH FINDINGS (Cont.)
Statement: How likely you will buy this product in a bulk for your
organization

42
39
58% people are agreed
that they are comfortably
buy this product in a bulk 19

for their organization.

That means people have 0 0

mixed attitude on this STRONGLY AGREE NITHER DISAGREE STRONGLY

factor.
AGREE AGREE NOR DISAGREE
DISAGREE
 RESEARCH FINDINGS (Cont.)

Statement: Rank the overall quality of Basundhara facial tissue. Here 10

is the highest point one can get and 1 is the lowest.

40

24

8
4 4
4 4
4 4 8 9 10
4 5 6 7
2 3 4
1
 RESEARCH FINDINGS (Cont.)
Statement: Between all the facial tissue paper what do you think about
the rank of Basundhara facial tissue
Recommendations

• Improve Quality
• Set new standard
• Launch new tissue
type
• Packaging should be
more attractive
THANKS FOR THE PATIENCE