Amazon – Offering things for free

Intro to the topic

• By Vishnu
• Introduce the point
• Use some catchy images some good lines
 Amazon Prime free offerings
• By Anagha
• May say that amazon is heavily emphasising on Prime thing
to showcase that prime members are superior to non prime
• May talk about some benefits (some genuine making life
easy thing) with prime.
• Check on student benifts
• market segment, demographics of people amazon prime is
focusing on.
 AWS free offerings
• By Umang
• Discuss about the offer its relevance

• market segment, demographics of people

amazon prime and AWS are focusing on.
Sticking of customers to Amazon prime
• Jerald
• Change the heading
• Show the % of customers retaining after first
month, retaining after first year.
 Values from Prime
Members for
Amazon

• Prime subscribers yield approx.

144% more LTV as compared to non
prime members
• Yearly orders by prime members are
much higher than that of non prime
members
• Average annual spending is much
higher for prime customers
• Prime day sales also seen a huge
growth

*Data source: Statistica.com

 Benefits of free AWS to Amazon
• By Midun
• Make some research
• Check whether it is by Azure also
• Check when it started this thing
• Check any significant growth in revenue after
it.
 Any questions
• By Anij

• Please prepare all relevant questions that may

arise
• Use your imaginations and send in group
separately.
 Key points
• Amazon is offering amazon prime things for free.- in the first month.
• Funzone (spin the wheel, scratch card) on the app to engage customers.
• They are insisting on prime membership – they want to place high the
prime members
• The members that get like the features go ahead and give good life time.
• 73% people are turning over after first month, 91% of those, move from
1st to 2nd year.
• Creating distinction from other competitors like flipkart, Nykaa, Mintra
• Also AWS for one month It Is providing for free.
 Things we are missing on
• What are the market segment, demographics
of people amazon prime and AWS are focusing
on.