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Entrepreneurship and Sustainable Business

Practices
Topic : Sustainability In Fashion Industry

P rese nted By :

A nam ik a Cha uh an
Submitted to : .A nan d K um ar
Ms. Nethravathi TS P rern a Se n
Rajesh w ari
S hru ti Ar ora
Tam ann a M ain i
 Environmental impacts of
Fast Fashion

Clothing production has While people bought 60% more In Europe, fashion companies
roughly doubles since 2000 garments in 2014 than in 2000, went from an average offering
they only kept the clothes for of two collections per year in
half as long 2000 to five in 2011
Zara puts out 24 collections per year,
while HandM offers between 12 and
16
A lot of clothing ends up in
the dump. The equivalent of
one garbage truck full of
clothes is burned in a landfill
every second
In total upto 85% of textiles
go into landfills each year.
That’s enough to fill the
Sydney harbour annually
Washing clothes, meanwhile, releases
500,000 tons of microfibers into the ocean
each year
Many of those fibers are polyester, a plastic found
in an estimated 60% of garments. Producing
polyester releases two to three times more carbon
emissions than cotton, and polyester does not
break down in the ocean

Overall, micro plastics are
estimated to compose up to 31% of
plastic pollution in the ocean
If the fashion sector continues on
its current trajectory, that share of
the carbon budget could jump to
26% by 2050, according to a The fashion industry is
2017 report from the Ellen responsible for 10% of
MacArthur Foundation humanity’s carbon emissions
The fashion industry is also the
second largest consumer of
water worldwide
It takes about 700 gallons of
It takes about 2,000 gallons of
water to produce one cotton
shirt. That’s enough water for
water to produce a pair of
jeans
one person to drink at least 8
cups per day for three-and-a-
half years
That’s because both the jeans
and the shirt are made from a
highly water intensive plant:
cotton.
Textile dyeing is the world’s
second largest polluter of water,
since the water leftover from the
dyeing process is often dumped
into ditches, streams or rivers
All in all, the fashion industry is
responsible for 20% of
industrial water pollution
worldwide.
 What is Sustainability?

Sustainability means meeting our own needs without

compromising the ability of future generations to
meet their own needs.

Sustainability encompasses social issues, such as

improvements in working conditions and
remuneration for workers, as well
as environmental ones, including the reduction of the
industry’s waste stream, and decreases in water
pollution and contributions to greenhouse gas
emissions.
 Sustainable fashion

• Sustainable fashion is a movement and process of fostering

change to fashion products and the fashion system towards greater
ecological integrity and social justice. 

• An adjacent term to sustainable fashion is eco fashion.

• Opting for fibers and materials that are organic, recycled, or

repurposed, limiting harmful chemicals/dyes, reducing
energy/water usage and waste, and overall choosing low-impact
options wherever possible.
 The Purpose of sustainable fashion

The goal of sustainable fashion is to create flourishing ecosystems and communities through its activity.

Reducing the
Increasing the Prolonging the Increasing the amount of
value of local lifecycle of value of waste; and to
production and materials timeless reducing the
products garments. harm to the
environment
 Slow fashion is the alternative to fast fashion, and promotes a slower,
more sustainable approach. It supports buying vintage or second hand
clothes, redesigning old clothes, shopping from smaller producers, and
SLOW FASHION

buying quality garments with a longer lifespan.

 Dimensions of Slow Fashion
Slow fashion consists of durable products, traditional production techniques or design
concepts that are season-less.

Equity and localism Authenticity Functionality Exclusivity

Connoting history Maximizing product seeking diversity for

Caring for producers
for sustainable lifespan and the sustainable
and local communities fashions world
perceived value of efficiency for a
for sustainable life the product sustainable
(equity and localism environment
(functionality). 
 What Are Fashion Manufacturers Doing To Improve
Sustainability?

In July 2018, 10 different UN organizations established a  UN Alliance on Sustainable

Fashion, which focuses on promoting projects and policies to ensure the fashion industry
contributes to the achievement of the Sustainable Development Goals. As a result, manufacturers
are now turning their attention towards how they can improve the sustainability of their
production processes.
 Impact of Sustainability

 Committed to improving the health and quality of life

 Sustainability supports the mission of striving to improve the

environmental health

 Environment Quality : Create non-toxic environment

 Growth : Industry aims to use resource efficient to benefit
 Healthcare: Sustainability & healthcare are intricately related
since quality environment effects public health
 upcycled
label
• environment-conscious brand
• Launched: 2012
Sustainability in fashion industry

• upcycle clothing and uses

natural fibers to create blend of
sustainable and high street
fashion
• reversing fast fashion through
the practice of “slow fashion”
• USP: with the concept of
doodling creates pieces with
defected fabrics and scraps; like
no two doodles are same
similarly no two pieces are same
 Kriti
Tula
• Founder & Creative
Director

Doodlage
• Delhi based Apparel Designer
• An alumnus of Pearl Academy and
London College of Fashion

Realizing that garment industries are a major contributor to the fabric

waste that chokes landfills, Kriti decided to upcycle this waste. The
idea was to inspire people to buy more consciously created
products, and while the change may be slow it is definitely
happening.
 How do they do?

Collect textile waste Put pieces together Surface design Upcycled

techniques garment
The Process
Source: https://www.doodlage.in/
 Post cutting, the scraps are segregated and
paneled again to create accessories and
home furnishing or making fillings

Oh Scrap !
zero wastage
accessories
 Left overs after creating the accessories are
then sent to be processed into paper; this
paper is used to make stationary products

Oh Scrap !
zero wastage
accessories
 Their idea of
sustainability
a lifestyle
what you eat
how you travel
what you wear
change of your lifestyle
a slower lifestyle to go a long way
 WHERE SHOULD WE START
FROM?

Stop
Stop buying
buying excessively,
excessively, start
start buying
buying ethically
ethically and
and consciously
consciously

Source: https://www.youtube.com/watch?v=qMu2e7cxiTc&t=42s
 DO OD L AG E

Business Model

Sustainability of Its Business

 Sourcing Cost
DOODLAGE

One-third of
actual Fabric
cost
Costing

DODDLAGE
- Fabric
- Labour
- Promotion
 Margin
Rs. 2200

D iffe rs fo r eac h ga rme nt as w or k

re qu ired o n ea ch g arm en t v ari es
in ac cor dan ce to th e am ou nt o f
fa br ic use d
Rs. 4200
Stella Mccartney
• British fashion designer.

• Owns her own brand Stella McCartney

• One of the first designers in the fashion

business to follow sustainability

• “Sustainable and Ethical luxury Brand”

 Stella McCartney: Fashion and sustainability

• Her office is powered by wind energy

•
• Only organic cottons are used and they do research to find new
materials and new ecological process

• Recycling is one of the company's key point

• Focuses on improving process

• A sustainable eyewear collection

• Biodegradable shoes

• Lingerie line which uses recycled metal.

 British fashion
designer

A L LIS ON
D AV R ET

S tella
M c Car tne y Curator
Source: https://www.youtube.com/watch?v=gy7TM-OlKv4&feature=youtu.be
 Extended chain of
responsibility

This slow fashion brand will last long

because of its sustainability factor

Suggestions for the brand :

Reduce the pricing

Globalize the brand
Offline stores
More accessibility required to the
brand
 This brand is a perfect sync of sustainability and innovativeness

1.Turning left over fabric into stunning fashion

Learning
Outcomes 2. Merging innovative design with sustainable techniques

3. Re-designing, re-constructing and re-cycling post production

waste

4. Mounds of fabric discarded due to miniscule variations in pattern

design has been put to better use.

5. Up cycling been changed to a bold new statement

Thank you !!