TEAM MASTERMINDS MEMBERS

Name ID
Irfat Ahmeed Sadi 2017210000070

Md. Imran Hossain 2017210000065

Umme Sadia Lithe 2017210000069

Kamrul Hasan 2018110000009

 MISSION:

ACI’s mission is to enrich the quality of life of people through responsible application of
knowledge, skills and technology. ACI is committed to the pursuit of excellence through world-
class products, innovative processes and empowered employees to provide the highest level of
satisfaction to its customers.
VISION:
To realize the mission ACI will:
Attempt to attain a position of leadership in each category of its businesses.
Develop its employees by encouraging empowerment and rewarding innovation.
Promote an environment for learning and personal growth of its employees.
Provide products and services of high and consistent quality, ensuring value for money to its
customers.
Encourage and assist in the qualitative improvement of the services of its suppliers and
distributors.
GOALS:
 To manufacture High-Quality products.
 Focusing on Customer
 Fairness
 Transparency
 Continuous Improvement
 Innovation
COMPANY OVERVIEW OF ACI LIMITED :

Advanced Chemical Industries Ltd. or ACI operates through three segments: pharmaceuticals,
consumer and animal health products and agribusiness. ACI Consumer Brands’ is adding value to
the daily life of consumers through its Toiletries, Home care, Hygiene, Electrical, Electronics,
Mobile, Salt, Flour, Foods, Rice, Tea, Edible Oil, Paints and International businesses. ‘ACI
Agribusinesses’ is the largest integrator in Bangladesh in Agriculture, Livestock, Fisheries, Farm
Mechanization, Infrastructure Development Services and Motorcycles. ‘ACI Retail Chain’ is the
largest retail chain in the country operating through its 73 SHWAPNO outlets across the country
by touching the lives of over 35,000 households each day. The company also exports its
pharmaceutical products to other countries. The Number of employees are 9,053. The company
contributed Taka 3,625 million to the National Exchequer during FY 2017-2018 in the form of
corporate tax, custom duty and value added tax.
FUNCTIONAL DEPARTMENT OF THE COMPANY:
There are Six Functional Department of the ACI company:
 HR Department
 Finance & Planning Department
 Distribution Department
 Commercial Department
 MIS Department
 Training Department
PRODUCT AND SERVICE OFFERED:

In Bangladesh the company operates in four distinct product categories. These

are:
 Antiseptic
 Commodity Food
 Household Insecticide
 Personal Care
 Home Care
 Kitchen Care
 Fabric Care
 SWOT ANALYSIS:
Strengths: Opportunities:
1. Good Reputation of company 1. Large market size
2. Quality Product 2. Increasing demand
3. Large Product Category 3. Well known company
4. Strong Marketing system 4. Good Reputation

Weakness: Threats:
5. Lake of Manpower 5. Very Strong competitors
6. Unskilled Worker 6. Threat of government law
7. Transport Problem 7. Economic Condition of our Country
8. Weak Packaging
CSR STRATEGIES:

1.ACI has undertaken extensive programs to educate crop farmers all over rural Bangladesh in
Good Agricultural Practice.
2.ACI also given similar education programs for animal and poultry farmers.
3. ACI given undertaken an English Education program in Faridpur.
4.ACI has a medical services Department ,which carries out 'Clinical Meetings' all across
Bangladesh.
RECOMMENDATION FOR THE COMPANY TO IMPROVE:

1. Trained the sales people.

2. Build a strong social networking process.
3. Increasing the advertise.
4. To treat a grate demand of ACI product.
5. Monitoring system must be stronger then previous.
6. Employees must be motivated to work with sincerity and honesty.
REFERENCE:
1.http://www.aci-bd.com/case-study.php
2. http://www.aci-bd.com/
3. http://www.aci-bd.com/corporate.php
THANK YOU