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Strategic Analysis

• Strengths
• Witnesses
• Opportunities
• Threat
• Proposal
Strengths

Reputation for innovation and


qualities.
Expert staff
Careful financial management
Witnesses

Not enough office space.


Costs have risen steadily, whereas
market prices are falling.
Difficult to attract young engineers.
Size.
Opportunities

Rethread on Eastern Europe.


Do part of development offshore.
Consolidation and diversification.
Threat and Proposal

It is a perfect target for takeover.


Launch a take over bid itself, and over
Oranmode Video Games.

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