Resources and capabilities

Tangible

Intangible

Managerial
 Indicators Value
Efficient distribution system Yes
Financial strength Yes

Brand awareness and reputation Yes

Corporate social responsibility Yes
Propensity for innovation
International recognition and presense Yes
Organisational cultural Yes
Customer base Yes
High quality of products Yes
Research & development Yes
Technological integration (patents) Yes

Risk management Yes

Marketing strategy Yes
Pricing strategy Yes
Human resources - Staff training, talents expansion Yes
Growth/development strategy Yes
Optimised operations and inventory managements Yes

perfect competition
strategic group
strategic fit
dynamic capabilities
why, what, who, how framework - business model
blue ocean strategy
Zara need to continue to grow - they need to increase profits and lower costs
value chain
to write about how shop managers are permitted to make decisions
generic strategy
Rare Inimitable Organisation
No No Yes
No No Yes

No No Yes
No No Yes
No No
No No Yes
No No Yes
No No Yes
No No Yes
No No Yes
No No Yes

No No Yes
No Yes Yes
No No Yes
No No Yes
No Yes Yes
Yes No Yes
s and lower costs, to motivate management and shareholders and reduce risks, henc

ecisions
 Competitive implications
Competitive parity
Competitive parity

Competitive parity
Competitive parity
Competitive parity
Competitive parity
Competitive parity
Competitive parity
Competitive parity
Competitive parity
Competitive parity

Competitive parity
Temporary competitive advantage
Competitive parity
Competitive parity
Temporary competitive advantage
Temporary competitive advantage
gement and shareholders and reduce risks, hence increase market power