CASE

STUDY
THE CASE
Kritika wants to be a manager. She enjoyed her
accounting, finance and marketing courses. Each of
these provided her with clear cut answers. Now the
professor in her organizational behaviour course is
telling her that there are really very few clear-cut
answers when it comes to managing people. The
professor has discussed some of the emerging
environmental challenges and the historical
background and says that behavioral science
concepts play a big role in the course. Kritika is very
perplexed. She came to school to get answers on how
to be an effective manager, but this course surely
doesn’t seem to be heading in that direction.
THE QUESTIONS

How would you relieve Kritika? How is a

course in organizational behavior going to
make her a better manager?

Why did the professor start off with a

brief overview of emerging environmental
challenges?

How does a course in organizational

behavior differ from course in fields such
as accounting, finance or marketing?
How would you relieve Kritika? How is a course in
organizational behavior going to make her a better
manager?

 Skill development

 Personal Growth through Insight Into

Human Behavior

 Enhancing Organizational and

Individual Effectiveness
 Why did the professor start off with a brief
overview of emerging environmental challenges?

 Analysis of the environment is important for

a manager and his/her team in order to
become proactive and not remain reactive to
the environment.

 Today’s business environment is

characterized by change and intense
competition.
How does a course in organizational behavior differ from
course in fields such as accounting, finance or marketing?

Organizational Finance Marketing

behavior
 OB Finance Marketing

Study Focus People Investments, Marketing, sales,

management , securities market branding, finance,
human resource analysis, advertisement,
development, Economics, costing people
employee legal etc. management
issues
 
Roles HR team delegates Finance team Marketing team
right person to the design strategies to brings in sales -
right job, which raise capital from money, which runs
ensures smooth different sources the organisation.
sailing and stability for effective  
to the organisation. funding of projects It designs
    innovative
It evaluates It assesses risks and promotional
performance and benefits involved in strategies that cuts
design succession projects vis-à-vis across people and
planning to create market economics defy market
an equal balance conditions to bring
and ensures in profits all time.
retaining talents
 OB Finance Marketing
Work Profile Recruitment & Compiling financial Analysing &
Selection, information, assessing product
induction, training assessing feasibility feasibility, Design
& Orientation, of projects, raising marketing
Retention & funds, cost strategies, Setting
Succession management, marketing goals,
planning, Analysing legal and Branding, Planning,
performance financial aspects of Ppromotional
management new investments campaigns, market
systems etc. etc. research etc.
Skills & Clear Clear Clear
Attributes communication, communication, communication,
(common to all) logical approach, logical approach, logical approach,
problem solving problem solving problem solving
skills. skills. skills.

Skills & Attributes People Attention to detail, Reasoning skill, zeal

(role-specific) management, numerical ability, to sell, creative,
patience & good reasoning willingness to take
perseverance skills. risks