Week 1

BAMM-6402 Thesis Writing 2

Research Areas for Business Administration and
Accountancy

AMA Education System

Week 1
BAMM-6402 Thesis Writing 2
Research Areas for Business Administration and Accountancy

Business Administration and Accountancy

Priority research areas include, but are not limited, to the

following:

1. Benchmarking Business Technology Innovation

2. Computer Modeling of Economic Trends
3. E-Commerce
4. Green Business Model and System
5. Industrial Accounting
6. Interactive E-Learning
7. Managing Technology and Innovation
8. Risk Management
Week 1
BAMM-6402 Thesis Writing 2
Research Areas for Business Administration and Accountancy

1. Benchmarking Business Technology Innovation

Business Technology as a concept describes all technology that helps an

organization run its business and operational processes. That technology can be
customer-facing applications and solutions, business-critical production and
logistics solutions, or back office financial systems, among others.
BAMM-6402 Thesis Writing 2
Research Areas for Business Administration and Accountancy

1. Benchmarking Business Technology Innovation

Examples of existing related researches are as follows:

• Assessing business incubation: A review on benchmarking
• Assessing business incubation: A review on benchmarking
• Using database linkages to measure innovation, commercialization, and
survival of small businesses
• Bringing innovation to market: business models for battery storage
• Knowledge management capabilities and organizational risk-taking for
business model innovation in SMEs
BAMM-6402 Thesis Writing 2
Research Areas for Business Administration and Accountancy

2. Computer Modeling of Economic Trends

• Computer Modeling refers to constructing and manipulating abstract

(mathematical and/or graphical) representations of economic, engineering,
manufacturing, social, and other types of situations and natural
phenomenon, simulated with the help of a computer system. Also called
computer simulation. their company.
Week
BAMM-6402 Thesis Writing 2
Research Areas for Business Administration and Accountancy

2. Computer Modeling of Economic Trends

• Economic Trends refers to the overall direction in which a nation's economy

is moving. Most business managers need to be aware of the prevailing
direction of the economic trend for the product markets and countries in
which they operate in order to make more accurate and effective plans for
their company.
BAMM-6402 Thesis Writing 2
Research Areas for Business Administration and Accountancy

2. Computer Modeling of Economic Trends

Examples of existing related researches are as follows:
• Exploring evolution trends in cryptocurrency study: from underlying
technology to economic applications
• A real time leading economic indicator based on text mining for the Spanish
economy. Fractional cointegration VAR and Continuous Wavelet Transform
analysis
• Multi-objective thermo-economic optimization of organic Rankine cycle
(ORC) power systems in waste-heat recovery applications using computer-
aided molecular design techniques
BAMM-6402 Thesis Writing 2
Research Areas for Business Administration and Accountancy

3. E-Commerce

• E-commerce (electronic commerce) is the buying and selling of goods and

services, or the transmitting of funds or data, over an electronic network,
primarily the internet. These business transactions occur either as business-
to-business (B2B), business-to-consumer (B2C), consumer-to-consumer or
consumer-to-business.
BAMM-6402 Thesis Writing 2
Research Areas for Business Administration and Accountancy

3. E-Commerce
Examples of existing related researches are as follows:
• Antecedents and consequents of consumers not adopting e-commerce
• Research on the Construction of E-Commerce Precision Poverty Alleviation
System Based on Geographic Information
• E-commerce logistics distribution mode in big-data context: A case analysis
of JD.COM
BAMM-6402 Thesis Writing 2
Research Areas for Business Administration and Accountancy

4. Green Business Model and System

• Green business refers to sustainable business that has no negative impact on

the global or local environment, community, society, or economy. A green
business meets triple bottom line, ie., people, profit, and planet. They are
backed with progressive environmental and human rights policies.
BAMM-6402 Thesis Writing 2
Research Areas for Business Administration and Accountancy

4. Green Business Model and System

Examples of existing related researches are as follows:
• Innovative business models for exploiting green vehicle potential in urban
logistics
• Development of sustainable landscape design guidelines for a green business
park using virtual reality
• Impact of Lean, Agile and Green (LAG) on business competitiveness: An
empirical study of fast moving consumer goods businesses
BAMM-6402 Thesis Writing 2
Research Areas for Business Administration and Accountancy

5. Industrial Accounting

• Accounting is the system of recording and summarizing business and

financial transactions and analyzing, verifying, and reporting the results
BAMM-6402 Thesis Writing 2
Research Areas for Business Administration and Accountancy

5. Industrial Accounting
Examples of existing related researches are as follows:
• IFRS and accounting quality: Additional evidence from Korea
• Hedge accounting choice as exchange loss avoidance under financial crisis:
Evidence from Brazil
• Accounting, simultaneity and relative completeness: The sales and
operations planning forecast and the enactment of the ‘demand chain’
BAMM-6402 Thesis Writing 2
Research Areas for Business Administration and Accountancy

6. Interactive E-Learning

• Interactive e-learning is defined as the “dialogue” between learners and

eLearning tools through which learners become engaged and involved in the
eLearning process.
BAMM-6402 Thesis Writing 2
Research Areas for Business Administration and Accountancy

6. Interactive E-Learning
Examples of existing related researches are as follows:
• Effect of an interactive e-book on nursing students' electrocardiogram-
related learning achievement: A quasi-experimental design
• Effects of interactivity in E-textbooks on 7th graders science learning and
cognitive load
• Interactive e-learning through Second Life with Blackboard Technology
BAMM-6402 Thesis Writing 2
Research Areas for Business Administration and Accountancy

7. Managing Technology and Innovation

• “Innovation is the implementation of a new or significantly improved

product (good or service), process, new marketing method or a new
organisational method in business practices, workplace organisation or
external relations.”
– The Oslo Manual, OECD and European Commission.

• The common theme running through these two definitions, and most others,
is doing something that creates value. Thus, technology innovation is doing
BAMM-6402 Thesis Writing 2
Research Areas for Business Administration and Accountancy

7. Managing Technology and Innovation

Examples of existing related researches are as follows:
• Managing the digital supply chain: The role of smart technologies
• Managing “forced” technology transfer in emerging markets: The case of
China
• Dealing with the game-changing technologies of Agriculture 4.0: How do we
manage diversity and responsibility in food system transition pathways?
BAMM-6402 Thesis Writing 2
Research Areas for Business Administration and Accountancy

8. Risk Management

• In the world of finance, risk management refers to the practice of identifying

potential risks in advance, analyzing them and taking precautionary steps to
reduce or curb the risk.
BAMM-6402 Thesis Writing 2
Research Areas for Business Administration and Accountancy

8. Risk Management
Examples of existing related researches are as follows:
• The effects of sustainability practices on the performance of risk
management and purchasing
• Earnings management, business strategy, and bankruptcy risk: evidence
from Indonesia
• BPRIM: An integrated framework for business process management and risk
management
 References:

• The Research and Publication Unit (2020). Student Research Manual. [Pamphlet]. Quezon City: AMA
Education System.
• https://www.sciencedirect.com/
• https://economictimes.indiatimes.com/
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