8/25/2020 Midterm Quiz 1: Attempt review

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Started on Tuesday, 25 August 2020, 3:54 PM

State Finished
Completed on Tuesday, 25 August 2020, 4:00 PM
Time taken 6 mins 50 secs
Grade 20.00 out of 20.00 (100%)

Question 1 Which of the following is not a component of services:

Correct

Mark 1.00 out of Select one:

1.00
a. Service delivery

b. Service environment

c. Service quality 

d. Service product

Question 2 Which of the following is an example of specialty goods?

Correct

Mark 1.00 out of Select one:

1.00
a. Rolex watches 

b. fabric conditioner

c. toothpaste

d. detergent powder

Question 3 The following are components of a product except for:

Correct

Mark 1.00 out of Select one:

1.00
a. Price 

b. warranty

c. quality

Question 4 That part of a brand that can be spoken, including letters, words, and numbers is called name.
Correct

Mark 1.00 out of Select one:

1.00
True

False 

Question 5 Consumer goods include the following except:

Correct

Mark 1.00 out of Select one:

1.00
a. Shopping goods

b. Industrial goods 

c. Convenience goods

d. Unsought goods

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8/25/2020 Midterm Quiz 1: Attempt review

Question 6 The following are examples of convenience goods except:

Correct

Mark 1.00 out of Select one:

1.00
a. soap

b. shampoo

c. camera 

d. toothpaste

Question 7
Rational buying motives are motives that DO NOT involve conscious reasoning about a course of
Correct
action.
Mark 1.00 out of
1.00

Select one:
True

False 

Question 8 Using different brand names for different products is called co branding.
Correct

Mark 1.00 out of Select one:

1.00
True

False 

Question 9 A trade mark for service is called service mark.

Correct

Mark 1.00 out of Select one:

1.00
True 

False

Question 10 A brand name owned by a wholesaler or a retailer is called private brand.

Correct

Mark 1.00 out of Select one:

1.00
True 

False

Question 11 Knowledge of the product gives the salesman self-confidence.

Correct

Mark 1.00 out of Select one:

1.00
True 

False

Question 12 A consistent preference for one brand over all others is called brand loyalty.
Correct

Mark 1.00 out of Select one:

1.00
True 

False

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8/25/2020 Midterm Quiz 1: Attempt review

Question 13 Placing two or more brand names on a product or its package is known to be as family brand.
Correct

Mark 1.00 out of Select one:

1.00
True

False 

Question 14 The exclusive right to use a brand or part of a brand is called trademark.
Correct

Mark 1.00 out of Select one:

1.00
True 

False

Question 15 An ITEM is an idea, a physical entity (a good), a service, or any combination of the three that is an
Correct element of exchange to satisfy individual or business objectives .
Mark 1.00 out of
1.00 Select one:
True

False 

Question 16
Self fulfillment needs- it represents ones ultimate desire to contributing something to society.
Correct

Mark 1.00 out of

1.00
Select one:
True 

False

Question 17 Identifies a product by class or type and cannot be trademarked is referred to as product name.
Correct

Mark 1.00 out of Select one:

1.00
True

False 

Question 18 The urge that makes people buy or make purchase on a regular basic are called patronage motives.
Correct

Mark 1.00 out of Select one:

1.00
True 

False

Question 19 Maketing several different products under the same brand name is known to be the family brand.
Correct

Mark 1.00 out of Select one:

1.00
True 

False

Question 20 The elements of a brand that cannot be spoken is called brand equity.
Correct

Mark 1.00 out of Select one:

1.00
True

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8/25/2020 Midterm Quiz 1: Attempt review

False 

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