NEW MARKET PRELIM 40/40_MIGOALI

Directions: Based on the identified product or service, choose the letter that corresponds to the customer
who might fit its target market profile.

TUTU Mini-Utility Knife, Market Price, Php 450.00 per piece

An engineer

Directions: Choose A if both statements are correct; B if both statements are wrong; C if the first
statement is correct but the second statement is wrong; and D if the first statement is wrong but
the second statement is correct.
First statement: The SWOT (Strengths, Weaknesses, Opportunities, and Threats) of both the identified
company and the competitive is done after creating the competitive marketing strategy.
Second statement: The appropriate strategy that the company will use would be determined through a
thorough study of SWOT Analysis.

D
Choose TRUE if the employee provides a positive customer relationship and FALSE if it is a bad practice
in dealing with customers.

Joseph went to customer service center of FRY Cable TV. He was shouting at the customer service angrily
because he paid for 20 cable channels but he only had only 2 channels for two days. He was very
frustrated about the issue, the customer service assisted him to an isolated area, listened to him, and told
him he would be frustrated too if it happened to him. He called the technical assistance to resolve the
issue right away.
TRUE

Choose TRUE if the employee provides a positive customer relationship and FALSE if it is a bad practice
in dealing with customers.

Luis is a famous food critic. Today he will review the French fries of RIA fast food. The RIA fast food
prepared a “special French fries” for Luis. They added more French fries in the box, sprinkled spring
onions, and provided a special dip sauce. Luis gave a RIA fast food a positive review. However, the French
fries that RIA fast foods served to her other customers were not as many like the one they sent to Luis, it
did not have sprinkled onions and there was no special sauce too.

FALSE
Directions: Based on the identified product or service, choose the letter that corresponds to the customer
who might fit its target market profile.

Mini SO Ballerina Ticket, Market Price, Php 800.00 per ticket

A young professional woman who loves dances

Directions: Using the Strategic Plan Process, choose A if the details fall under SWOT Analysis, B if it is
Reviewing Input, C if it is Strategic Matrix, D if it is Reviewing and Adjusting Stage, and E if the process is
not identified.

"Evaluation of SWOT Analysis"

Reviewing Input

Directions: Using the Strategic Plan Process, choose A if the details fall under SWOT Analysis, B if it is
Reviewing Input, C if it is Strategic Matrix, D if it is Reviewing and Adjusting Stage, and E if the process is
not identified.
"Competitor Analysis"

The process is not identified

Choose TRUE if the employee provides a positive customer relationship and FALSE if it is a bad practice
in dealing with customers.

Luisa ordered a blouse in an on-line shop. The blouse has three color options: red, yellow, and blue. Luisa
chose the blue blouse. The customer service realized that there is no blue blouse so he sent the yellow
blouse instead.

FALSE

Directions: Using the Strategic Plan Process, choose A if the details fall under SWOT Analysis, B if it is
Reviewing Input, C if it is Strategic Matrix, D if it is Reviewing and Adjusting Stage, and E if the process is
not identified.

"Short and Long Term Goals"

The process is not identified

Choose TRUE if the employee provides a positive customer relationship and FALSE if it is a bad practice
in dealing with customers.

Joan called MY Dress Shop. She complained about the dress that she bought last week which has a hole
along the hem. The customer service said sorry about Joan’s experience and promise to replace the item
within 2 days. Within 2 days, Joan received the package with a complimentary purse.

TRUE

Directions: Choose A if both statements are correct; B if both statements are wrong; C if the first
statement is correct but the second statement is wrong; and D if the first statement is wrong but
the second statement is correct.
First statement: Knowing your business position in the market will help you to win over your competition.
Second statement: In competitive myopia, the company is doing everything to further improve its
product.

Directions: Using the Strategic Plan Process, choose A if the details fall under SWOT Analysis, B if it is
Reviewing Input, C if it is Strategic Matrix, D if it is Reviewing and Adjusting Stage, and E if the process is
not identified.
"Defining 3-4 Key Statements"

Reviewing Input

Directions: Choose A if both statements are correct; B if both statements are wrong; C if the first
statement is correct but the second statement is wrong; and D if the first statement is wrong but
the second statement is correct.

First statement: Cresida Tueres, the owner of Greenwich Company started out as an over-the-counter
pizza joint. This is an example of formulated marketing.
Second statement: Milagros, Clarita, and Doris Leerin are sisters and sister-in-law who started the
Goldilocks Empire. This is an example of Entrepreneurial Marketing.

Choose TRUE if the employee provides a positive customer relationship and FALSE if it is a bad practice
in dealing with customers.

Michelle was a 5 months pregnant and was looking for a maternity dress at MOM Dress store. This is her
first pregnancy. The customer service shows Michelle the different sets of maternity dress for 5, 6, 7, 8,
and 9 months. She also showed Michelle the dresses after giving birth.

TRUE
Directions: Based on the identified product or service, choose the letter that corresponds to the customer
who might fit its target market profile.

MEOWIEE All-meat 5 stacks burger Without Bun, Market Price, Php 323.00 per item
A person who practiced KETO diet

Directions: Using the Strategic Plan Process, choose A if the details fall under SWOT Analysis, B if it is
Reviewing Input, C if it is Strategic Matrix, D if it is Reviewing and Adjusting Stage, and E if the process is
not identified.

"Operational Plan"

The process is not identified

Directions: Based on the identified product or service, choose the letter that corresponds to the customer
who might fit its target market profile.

Koppel Mountain Jug, Market Price Php 1,500.00 per item

30-35 year-old men

Directions: Choose A if both statements are correct; B if both statements are wrong; C if the first
statement is correct but the second statement is wrong; and D if the first statement is wrong but
the second statement is correct.
First statement: In a perfect competition, both the buyer and seller were knowledgeable about the
competition.
Second statement: During a monopolistic competition, the business sector has a partial control over
price due to product differentiation.

Directions: Choose A if both statements are correct; B if both statements are wrong; C if the first
statement is correct but the second statement is wrong; and D if the first statement is wrong but
the second statement is correct.
First statement: During Partner Intelligence, the focus of analyses is business unit and ratio.
Second statement: During Market Intelligence, the focus of analyses is scenario and pestle.

A
Directions: Using the Strategic Plan Process, choose A if the details fall under SWOT Analysis, B if it is
Reviewing Input, C if it is Strategic Matrix, D if it is Reviewing and Adjusting Stage, and E if the process is
not identified.

"Defining Strategies to Address SWOT Combination"

Strategic Matrix

Directions: Using the Strategic Plan Process, choose A if the details fall under SWOT Analysis, B if it is
Reviewing Input, C if it is Strategic Matrix, D if it is Reviewing and Adjusting Stage, and E if the process is
not identified.

"Industry Analysis"

The process is not identified

Choose TRUE if the employee provides a positive customer relationship and FALSE if it is a bad practice
in dealing with customers.

Mike went to FAST telecommunication customer service center and complained that he did not have any
internet connection for two days in a row. The customer service created an on-line report and
he promised to Mike that he will have an internet connection again within 2 days. After 2 days, Mike did
still did not have an internet connection.

FALSE

Directions: Based on the identified product or service, choose the letter that corresponds to the customer
who might fit its target market profile.

GOLINA Women Perfume, Market Price Php 5,890.00 per bottle

A sales manager working in customer service

Directions: Based on the identified product or service, choose the letter that corresponds to the customer
who might fit its target market profile.

NU Mini-Laptop with Advanced Research and Presentation Tools, Market Price Php 15, 000.00 per unit

A college student who studied in an urban area

Directions: Choose A if both statements are correct; B if both statements are wrong; C if the first
statement is correct but the second statement is wrong; and D if the first statement is wrong but
the second statement is correct.

First statement: There is a big possibility for the market leader to buy a successful market niche.
Second statement: It is advisable to always buy out the market niche.

Directions: Using the Strategic Plan Process, choose A if the details fall under SWOT Analysis, B if it is
Reviewing Input, C if it is Strategic Matrix, D if it is Reviewing and Adjusting Stage, and E if the process is
not identified.
"External Analysis"
SWOT Analysis

Directions: Choose A if both statements are correct; B if both statements are wrong; C if the first
statement is correct but the second statement is wrong; and D if the first statement is wrong but
the second statement is correct.

First statement: The cost-leadership is gained by being the lowest-cost producer in the industry. An
example of this approach is the total market share of SM supermarket.
Second statement: This narrow focus strategy achieves competitive advantage by concentrating on
narrow segments of a larger market. An example of this approach is the elite profile of the iPhone buyers.

Directions: Using the Strategic Plan Process, choose A if the details fall under SWOT Analysis, B if it is
Reviewing Input, C if it is Strategic Matrix, D if it is Reviewing and Adjusting Stage, and E if the process is
not identified.

"Objectives"

The process is not identified

Directions: Choose A if both statements are correct; B if both statements are wrong; C if the first
statement is correct but the second statement is wrong; and D if the first statement is wrong but
the second statement is correct.

First statement: The market leader will stay the leading company for a very long time.

Second statement: The market niche can be a market leader based on customers’ response.
D
Choose TRUE if the employee provides a positive customer relationship and FALSE if it is a bad practice
in dealing with customers.

Gen went to WANT Appliances to complain about the television that she purchased last week. It did not
match with her cable provider at home. The customer service said that he cannot do anything about it
and ask the security guard to escort Gen outside.

FALSE

Directions: Based on the identified product or service, choose the letter that corresponds to the customer
who might fit its target market profile.

HANNA Android Phone with in-built Powerful Alarm Clock, Market Price, Php 19,000.00 per unit
A call center agent

Choose TRUE if the employee provides a positive customer relationship and FALSE if it is a bad practice
in dealing with customers.

Liza is a practicing vegetarian. He bought a sandwich at LEAFY fast food. While eating the sandwich, she
noticed that there is a chicken sandwich spread. She asked the customer service if there is a chicken
sandwich spread but the customer service said she did not know what is in the sandwich.
FALSE

Directions: Based on the identified product or service, choose the letter that corresponds to the customer
who might fit its target market profile.
JUG Family SUV Car, Market Price Php 2.5 million per unit

A lawyer who have 4 kids

Directions: Choose A if both statements are correct; B if both statements are wrong; C if the first
statement is correct but the second statement is wrong; and D if the first statement is wrong but
the second statement is correct.

First statement: An oil company is mostly a monopoly type of competition.

Second statement: Many food stalls have similar starting pack franchising fee. This is because the nature
of competition is Oligopoly.
B
Choose TRUE if the employee provides a positive customer relationship and FALSE if it is a bad practice
in dealing with customers.

Ada bought a new doll to ELEN dollhouse. Ada likes the doll very much and she gives a positive review of
the doll on her Blog. The blog became famous and ELEN dollhouse was informed about the Blog of Ada.
To thank ADA, ELLEN dollhouse sends her free dresses for her purchased doll.
TRUE

Choose TRUE if the employee provides a positive customer relationship and FALSE if it is a bad practice
in dealing with customers.

Miko bought a cell phone with a 6-month warranty at SHU Company. On its 6 months and 2 weeks, the
cellphone broke down. Miko went to the physical store of SHU Company and hoped that it can still be
fixed. The customer service repaired the cellphone free of charge.
TRUE

Directions: Using the Strategic Plan Process, choose A if the details fall under SWOT Analysis, B if it is
Reviewing Input, C if it is Strategic Matrix, D if it is Reviewing and Adjusting Stage, and E if the process is
not identified.

"Strategic Questions"

SWOT Analysis

Directions: Based on the identified product or service, choose the letter that corresponds to the customer
who might fit its target market profile.

KYLE Placemat Sleeves, Market Price, Php 30.00 per piece

A housewife who often entertained her husband’s co-worker at home

Directions: Choose A if both statements are correct; B if both statements are wrong; C if the first
statement is correct but the second statement is wrong; and D if the first statement is wrong but
the second statement is correct.
First statement: AMA University is considered the leading computer school because it provides superior
value by ensuring quality education through innovation of the latest technological advancement. This is
known as Product Leadership.
Second statement: Smart Communication Company is the leading telecommunication because it
continually researched to improve its services by introducing something new to the market. This is known
as Operational Excellence.

A
Directions: Based on the identified product or service, choose the letter that corresponds to the customer
who might fit its target market profile.

TINA All-Cotton and Shocking Pink Colored Napkin Pad, Market Price Php 20.00 per box

12-16 year-old teen ladies