Scribd Logo
Upload

Welcome to Scribd!

  • Banglalink Final

    Uploaded by

    Adventureous Aparajita Barua Apara
    11 views15 pages
    Banglalink is presenting on the telecommunications market in Bangladesh and the potential threat of industry consolidation. The market is currently led by Grameen Phone with 42% share, followed by Banglalink at 25%. Robi and Airtel control another 29% combined. If Robi and Airtel were to merge, they would control 29% as a single entity, increasing competition for Banglalink. To overcome this threat, Banglalink plans to expand their network coverage, offer lucrative customer deals to grab market share, focus on the large youth demographic, introduce new services, and partner with businesses. By leveraging their strengths, Banglalink aims to maintain their position or become the leading telecom.

    Original Description:

    Original Title

    Banglalink final.pptx

    Copyright

    © © All Rights Reserved

    Available Formats

    PPTX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    Banglalink is presenting on the telecommunications market in Bangladesh and the potential threat of industry consolidation. The market is currently led by Grameen Phone with 42% share, followed by Banglalink at 25%. Robi and Airtel control another 29% combined. If Robi and Airtel were to merge, they would control 29% as a single entity, increasing competition for Banglalink. To overcome this threat, Banglalink plans to expand their network coverage, offer lucrative customer deals to grab market share, focus on the large youth demographic, introduce new services, and partner with businesses. By leveraging their strengths, Banglalink aims to maintain their position or become the leading telecom.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    11 views15 pages

    Banglalink Final

    Uploaded by

    Adventureous Aparajita Barua Apara
    Banglalink is presenting on the telecommunications market in Bangladesh and the potential threat of industry consolidation. The market is currently led by Grameen Phone with 42% share, followed by Banglalink at 25%. Robi and Airtel control another 29% combined. If Robi and Airtel were to merge, they would control 29% as a single entity, increasing competition for Banglalink. To overcome this threat, Banglalink plans to expand their network coverage, offer lucrative customer deals to grab market share, focus on the large youth demographic, introduce new services, and partner with businesses. By leveraging their strengths, Banglalink aims to maintain their position or become the leading telecom.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 15

    Welcome to our

    presentation
    Banglalink

    Orascom
    Sheba
    Telecom Banglalink
    Telecom
    Holding (Feb, 2005)
    (1998)

    (2015)

    Orascom telecom ltd.


    Banglalink
    Market Shares of Telecommunication Companies

    Teletalk Citycell
    3% 1%
    Airtel
    8%
    Robi Grameen Phone
    21% 42%

    Banglalink
    25%
    Scenario of market shares after merging(based on present market shares)

    Teletalk Citycell
    3% 1%

    Banglalink
    25%
    Grameen Phone
    42% Grameen Phone
    (Robi+Airtel)
    Banglalink
    Teletalk
    Citycell

    (Robi+Airtel)
    29%
    Why their merging is THREAT for us?
    Ways
    to
    overcome
    THREAT
    Ensure strong network
    Expansion of the network coverage

    “Our network tower will


    go to every union in
    Every district”
    Grabbing customer

    By offering
    lucrative offers,
    we can grab
    many customers.
    Focus on youth

    About 52%
    people in our
    country are
    Young.
    Introduce door step service
    Contract with business organizations

    Contract for using


    our sim
    for business
    communication.
    Conclusion

    Banglalink has always worked on creating


    something new. By turning on their weaknesses
    into their strengths they can hold their second
    position or may become the leading company in
    that industry.

    You might also like