To Study on Performance Management Systems

Industry-E-retail
Company-Amazon
Management Concept- Performance Management
System
 Industry analysis- E-retail industry

PESTEL analysis Porter’s five forces

• Government laws
P
• Economic growth
E
• Number of internet users
S
• Rapid technological obsolescence
T
• Investing in sustainability
E
• Legal compliance
L
 Company analysis- amazon company
• Strong brand name • Tax avoidance
• Customer oriented issue
• Large number of third party • Product flop
sellers S W

O T
• Backward integration • Competition
• Physical stores • Cyber security

STAR QUESTION MARK

Alexa zappos High
Market
Amazon prime
Growth

CASH COW DOG

E-book MP3
Audio book
Low
Market
Growth

High market share low market share

Management Concept-Performance management system
Objectives of study:
1. To critique traditional performance management system
2. To study latest trends in performance management system
3. To study best practices in performance management system

• Scope of the study

E-retail industry has been analysed using two tools. Amazon company has been
analysed using four tools
The study on performance management system is based on various traditional methods,
and I have only considered performance appraisal in HRM.
Research Methodology:

Secondary data
• Google scholar
• Various websites
Data Analysis
Drawbacks of traditional method:
• Halo effect
• Favouritism
• Time consuming
• Central tendency
• Miscellaneous biases

Latest trends in performance management

• Continuous feedback
• Appreciative climate
• Collective ambition
• Recognizing contribution

Best practices in performance management

• Facebook
• Microsoft
Recommendation and suggestion
•The company must keep have mechanism in place to help employees receive
continuous feedback, ongoing feedback, and timely feedback

•Performance review conducting in such a way that all employees are rated
consistent, fair and unbiased.

•After performance reviews, the employees should be rewarded with

incentives that will be appropriate with their efforts. This will a long way in
boost up the morale of the employees.

•Organization should conduct periodic performance review for better

performance of employees and improved competitiveness.
conclusion
• Performance management is very important

• If employee know how they are performing then they have better
idea how to improve performance

• It is very important that they are given timely performance review