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12 ICT 3
PRACTICAL
RESEARCH 2
LESSON 2: Qualities of
Quantitative Research
Quantitative Research
Variables are an
important concept in
research. They are the
ones that are usually
identified, examined,
described, or
correlated with
answering a scientific
inquiry.
Characteristics of Quantitative Research
Controllability - to understand a specific relationship or
phenomenon, quantitative research should be in an
environment, where all variables are identified and
can be controlled.
Generalizability - outcomes are based on large sample
sizes that can be generalized to an entire population.
Objectivity - results are based on statistics that are
observable and measurable using structured
instruments.
Replicability - it should be replicable by other teams of
researchers that will eventually come up with similar
outcomes.
Strengths of Quantitative Research
The factual quality of quantitative research and its
generalizability to a population becomes the basis of
its strengths. Queiros, Faria, and Almeida (2017)
published a paper evaluating the strengths and
limitations of qualitative and quantitative research
approaches. In this subsection, we are going to list
down and briefly describe each of the strengths of
quantitative research.
Analysis of data is assisted with statistical methods
- These are mathematical tools in which numbers
can be processed to become more meaningful.
Analysis using statistics also provides unbiased
results.
Large-scale research can be undertaken - Due to
many data collection methods that can be
employed in quantitative research that are
relatively easy to administer, research with a large
number of samples is possible.
Data can be presented in graphical or tabular form -
Other than statistical analysis, researchers can
analyze data using graphical and tabular
representation. Numerical data summarized in
tabular or graphical form aid researchers in making
sense of them better.
Weaknesses of Quantitative Research
The following list describes the weaknesses of quantitative research.